As a software reseller you know that the number of enterprise software solutions being offered in a cloud environment is only getting bigger. Maintaining a product portfolio composed of only on-premise solutions is eventually going to wipe out your business. Research organizations are predicting that ‘the cloud’ will dominate every facet of the software industry; no matter how concerned customers are with security, access and customization, the Software as a Service (SaaS) market is guaranteed to grow.
Making the transition from marketing on-premise to marketing cloud solutions isn’t easy and won’t be accomplished overnight. What you need to keep in mind is that your customers are now in complete control. In the past prospects came to you to find out information early in the decision making process, whereas now they will be researching online and on your website, only picking up the phone when they are close to purchasing. Use the change in buying behavior to your advantage and create a website marketing cloud solutions that makes it easy for prospects to learn how you can solve their challenges.