For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives.
In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes – including how the performance, flow and content of your digital systems affects those outcomes – can bridge that “conversation gap,” and enable DevOps to seamlessly align work priorities with business objectives.