Adidas Group launches on Dropbox Enterprise for “seamless collaboration”

(c) Rosenberg

Cloud storage firm Dropbox has announced a new customer win in the form of sports brand The Adidas Group.

The announcement, which appeared on the firm’s official blog this morning, explains how Adidas is utilising Dropbox Enterprise, which was launched in November last year, to have ‘fast, reliable access to…data’ and ‘seamless collaboration’ for its employees.

“At the Adidas Group, we want to provide our employees with the best tools they need to get their work done,” said Soren Schmidt, collaboration and mobile director in a statement. “When selecting a technical solution that is meant to change the way people collaborate, usability and simplicity were among our most important criteria.

“The strong adoption of Dropbox Enterprise among employees shows us that we made the right choice.”

Dropbox Enterprise was launched as an attempt to bridge between the traditionally friendly user experience and the grunt needed to managed ‘tens of thousands of users’, as the company put it at the time. Among the new functions presented to enterprises included a suspended user state option, which gives greater control if an employee leaves the organisation, and custom branding.

Elsewhere, Dropbox announced last week the beta availability of Dropbox Paper, a collaborative tool which has been linked by practically the entire tech media as a competitor to Google Docs. Users can create to-do lists, take meeting notes and brainstorm ideas including text, videos and images.

The release, which is available on Android worldwide and will be ready ‘soon’ for EU users on iOS, comes at a particularly interesting time after Salesforce announced its intent to buy Quip, a similar company in the space, for $582 million last week. Writing for sister publication Enterprise AppsTech, Alex Gorbansky, CEO of Docurated – another collaboration firm – discussed the deal’s importance in the context of the sphere’s maturation.

“The entire customer lifecycle, from sales, to account management, to support, is highly content intensive,” Gorbansky wrote. “Owning the content stack will make Salesforce more sticky and, more importantly, provide them with invaluable data and insight around which content is most effective at driving deals.”

According to figures released by Dropbox a year ago, the company had exceeded 400 million users, with eight million business customers on board. Figures from Statista argued the cloud storage firm had exceeded 500 million overall users by March this year.