A recent business conversation led to the establishment of the fact that the datacenter business is becoming much more cutthroat than ever. Price wars, advanced offerings, upsells and what not are the usual tactics that have been used, but now competing forces are pressuring data center providers to go beyond the usual and utilize something new. Data center businesses are now relying more and more on leveraging strategic footprints, global presence and larger capabilities to educate and work with customers at a local level. In the United States alone, there are an estimated 3 million data centers. With data center services more abundant than grocery stores, how will the model sustain itself and what will determine the winners from the losers? My answer to that news is granularity.