What do Delta, United, Marriott and National Car Rental all have in common? They’re some of the most popular and highest-rated brands among business travelers, according to Certify, and companies are working hard to ensure that their business clientele – and their tourism and leisure travel guests – are having the customer experience that boosts their brand and bottom line.
The same goes for travel booking companies too, and they’re increasingly turning to cloud-based services and mobile technologies to keep their customer satisfaction and brand reputation first in a competitive marketplace. What companies like TripAdvisor, HotelsCombined or AirBnb have in common is a strong online presence boosted by technology investments.