Thinking About Enterprise Mobility, Digital Transformation and Doctrine

Last week I was in Europe speaking and teaching enterprise mobility and digital transformation strategies. I worked with several large multinational companies where I heard the same questions asked, “How do we convince our executives that we must change, and invest in change? How do we establish a culture of innovation, capable of winning in a world of digital transformation?” The change they were referring to had to do with the convergence of the physical world with the digital and its impact on markets. These changes are introducing new ways of selling, marketing, manufacturing and moving products in a digital world that is rapidly being transformed as a result of innovations in social, mobile, analytics and cloud technologies. We are seeing entire industries and marketplaces turned upside down as a result of these innovations. How can companies deal with all these changes at the pace required to remain competitive?

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