The complex idea behind the term digital transformation is that technology has created a fundamental shift in how organizations operate. The consumerization of technology — and the customer empowerment it created — has upended the traditional operating paradigm of organizations moving it away from a capital and process-centric model to a customer-centric one.
The need to digitally transform your organization is now – or at least should be – a strategic imperative. The fact, however, that the term digital transformation is now a bona fide buzzword has obfuscated its importance.