Last year, we saw three trends making lots of noise and a fourth one closely following – Cloud Computing, Big Data, Mobility, and Social networking for the enterprise. Let me comment on each one as we enter 2013.
In cloud computing, the focus shifts to Platform as a Service (PaaS) as SaaS is now accepted into the mainstream. CRM and HR applications dominate the space with SalesForce.com and Workday as leaders. Microsoft, for example, is evolving its Windows Azure from a PaaS to Infrastructure-as-a-service (IaaS). Last year, it added persistent-state virtual machine support to Azure, allowing it to accommodate a wider variety of software, including Linux. Microsoft also introduced Hadoop for Azure and support for MapReduce. Amazon’s AWS stack now blurs the boundary between PaaS and IaaS. SalesForce.com wants to be a PaaS player via its Force.com platform for developing any SaaS offering. Besides CRM/HR cloud apps., we have seen emergence of financial apps for midsize companies – Adaptive Planning, Anaplan, Host Analytics, and Tidemark are some example companies.