Archivo de la etiqueta: cloud

75% of apps not compliant under EU data protection rules

Research from Netskope has claimed more than 75% of business apps lack key capabilities to ensure compliance under EU General Data Protection Regulation.

The company tracked 22,000 apps of which three quarters failed to meet minimum requirements of the EU, falling down in areas such as deleting personal data in a timely manner or violating data portability requirements.

The companies who have not met the required standards now have just under two years to ensure compliance, when GDPR comes into play in 2018. Failure to meet the criteria will see a company fined up to $22 million or up to four percent of annual worldwide revenue, whichever is greater.

“The shift to the cloud presents an increasing complexity and volume of security challenges for enterprises, including regulations like the EU GDPR,” said Sanjay Beri, CEO of Netskope. “With the deadline for compliance looming, complete visibility into and real-time control over app usage and activity in a centralised, consistent way that works across all apps is paramount for organisations to understand how they use and protect their customers’ personal data.”

The number of sanctioned apps containing malware increased from 4.1% to 11% in the period between reports. More of a quarter of the instances of malware was detected in files that had been shared with others within the organization. In terms of cloud data loss prevention, cloud storage applications accounted for 73.6%, with Webmail coming in at second with 22.1%.

Microsoft commits to $26bn LinkedIn purchase in social media play

social mediaMicrosoft has made a play to enter the social market after announcing it has entered into a definitive agreement to acquire LinkedIn for $26.2 billion.

The announcement will create one of the largest cloud acquisitions this year, with LinkedIn shares jumping 47% following the news. During the same period Microsoft shares dropped 3%, possibly indicating some scepticism in the market.

“This deal brings together the world’s leading professional cloud with the world’s leading professional network,” said Satya Nadella, CEO of Microsoft in a note to employees. “I have been learning about LinkedIn for some time while also reflecting on how networks can truly differentiate cloud services.”

Microsoft does already play a role within the social media market, but more from the perspective of providing tools for online advertisers and media agencies. Although the LinkedIn purchase is almost 50% above market value, it could be seen as a much safer play than attempting to crack the social market organically. Google and Apple have seemingly learnt this lesson the harder way, launching Google+ and iTunes Ping respectively, neither of which seemed to have gathered much momentum.

Advertising revenues may be attractive to executives at Microsoft, the move could fall into the wider strategy of being the all-encompassing enterprise IT vendor. Research from JPMorgan highlighted Microsoft is valued as the most important vendor in the IT space due to the broad range of offerings. While others specialize in individual areas, Microsoft has created its position as the ‘one-stop-shop’ enterprise IT vendor. The acquisition of the ‘enterprise social media network’ could fill a whole in the portfolio, building on the theme of collaboration.

“We are in pursuit of a common mission centred on empowering people and organizations,” said Nadella in a note to employees. “Along with the new growth in our Office 365 commercial and Dynamics businesses this deal is key to our bold ambition to reinvent productivity and business processes.

“Think about it: How people find jobs, build skills, sell, market and get work done and ultimately find success requires a connected professional world. It requires a vibrant network that brings together a professional’s information in LinkedIn’s public network with the information in Office 365 and Dynamics. This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete.”

While the two companies could be seen as complimentary, it would appear a combination of the two would create a total addressable market (TAM) of $315 billion. According to a joint slide-deck shared by the team, LinkedIn has a TAM of $115 billion where as Microsoft can account for $200 billion. The team believe by joining forces and further diversifying the offering, this number can be further increased through differentiated experiences.

LinkedIn is billed as the largest professional social network globally, and has been growing steadily to 433 million members in recent years. The team have introduced a number of new features in recent months which it credits for increased engagement levels as well as membership numbers. Over the last 12 months the team at LinkedIn launched a new version of its mobile app, acquired online learning platform Lynda.com and launched a Recruiter product for its enterprise customers.

The number of social media users worldwide is estimated at 2.22 billion, with Facebook controlling the largest share at 1.59 billion. Judging the market value of social on the whole gives widely varied results, though Facebook did announce revenues for Q1 of $5.4 billion, a 52% year-on-year growth. The company now claims to have 3 million active advertisers on Facebook and over 200,000 on Instagram.

While the news will dominate technology headlines, there will still be some questions surrounding the integration of LinkedIn into the wider Microsoft portfolio. Office was a prominent character in Nadella’s email to employees, though whether this means LinkedIn will be incorporated into Office proposition has not been stated. For some, the role of social in the workplace is still unclear.

Following the completion of the deal which is expected by the close of the year, Jeff Weiner will remain LinkedIn CEO, reporting into Nadella.

India to answer unanswered cloud questions

Location India. Red pin on the map.The Telecom Regulatory Authority of India (TRAI) has launched a consultation project to identify the challenges of governing a digital economy driven by cloud computing, reports Telecoms.com.

TRAI launched a consultation paper last week which outlined questions which still remain over the adoption and management of cloud computing. Before an adequate regulatory framework can be built, the team have highlighted a complete understanding of cloud as a technology and its business implications are required. TRAI has seemingly unearthed a number of unknowns which have been swept aside during the speedy adoption of cloud computing.

The consultation process itself will focus on several areas affecting the adoption of cloud computing in India including future trends, security, interoperability, quality of service, a legal & regulatory framework and the overall implementation of cloud services. The objective of the consultation process is to create a framework which encourages growth and adoption of the technology, while also protecting the interests of the customer.

“With a view to bring out all relevant aspects of the issues and to provide a suitable platform for discussions, TRAI has initiated this consultation paper to engage the industry and all the stakeholders on the key issues referred by Department of Telecom,” the team outlined in the consultation paper.

India is generally recognised as one of the more lucrative markets for the cloud computing industry, owing to a large population and a healthily growing economy. The report states the public cloud service market in India is expected to grow from $ 838 million in 2015 to $ 1.9 billion by 2018, while social, mobility, analytics and cloud technologies collectively could account for $1 trillion in 2016 alone.

The basis of the consultation paper would seem to be based on not only a lack of information available, but also a lack of constancy and clarity of the benefits, cost and ongoing management of the technology itself. Two areas which were given particular attention in the paper was that of lawful interception and interoperability.

According to TRAI there is currently a lack of clarity on how lawful interception will be justified and managed in a cloud-orientated, but also how data will be managed in the international community.

“One of the top security concerns of enterprises is the physical location of the data especially if they are located in another country because the laws of the host country apply to the machine and data residing on it,” the report highlighted. “That becomes an issue if the host country does not have adequate laws to protect sensitive data or if the host nation becomes hostile and depends largely on the government concerned. The primary location of the data and any backup locations must be known to ensure these laws and regulations are followed.”

From an interoperability perspective, there could be a need to formalize the means in which a customer moves from one cloud provider to another to ensure a fair proposition for the customer. Here the consultation process will focus on identifying how vendors can standardize processes and aspects of the technology to ensure interoperability, as well as what regulations need to be put forward so the customer is able to have control over his data while moving it in and out of the cloud.

Those who wish to put forward their opinions have until 22nd July to make their comments known to the organization.

Symantec acquires Blue Coat for $4.65 billion

SymantecSymantec has announced it has entered into a definitive agreement to acquire cloud security specialists Blue Coat for $4.65 billion.

Blue coat is generally accepted as the market share leader and share gainer in web security and the deal is expected to close in Q3 this year. For the year ending April 2016, Blue Coat reported revenues of $598 million, demonstrating 17% year-on-year growth, accounting for 15,000 customers worldwide.

The company’s current CEO Greg Clark will be confirmed as Symantec’s new CEO and board member upon closing of the transaction. The move to appoint Clark as the company’s new CEO may indicate a shift in strategic direction for the business, as Symantec could be viewed as one of the technology industry’s old guard.

“Today, Symantec keeps global enterprises, governments and individual consumers protected with solutions across threat protection, information protection and managed services,” said Clark. “Likewise, Blue Coat is the trusted source for protecting billions of web transactions daily and is the clear leader in the growing cloud security market. Once combined, we will offer customers around the world – from large enterprises and governments to individual consumers – unrivalled threat protection and unmatched cloud security.”

Symantec has stated it will incorporate Blue Coat capabilities to ‘define the future of cybersecurity and set the pace for innovation industrywide’. R&D investments will focus around 3,000 engineers and nine Threat Response Centres in various locations around the world.

As part of the agreement, Silver Lake has agreed to make an additional investment of $500 million, taking its total investment to $1 billion. Bain Capital has also agreed to invest an additional $750 million in the company, as well as adding David Humphrey, a Managing Director of Bain Capital Private Equity, to Symantec’s Board of Directors.

“With this transaction, we will have the scale, portfolio and resources necessary to usher in a new era of innovation designed to help protect large customers and individual consumers against insider threats and sophisticated cybercriminals,” said Dan Schulman, Chairman of Symantec. “Together, we will be best positioned to address the ever-evolving threat landscape, the massive changes introduced by the shift to mobile and cloud, and the challenges created by regulatory and privacy concerns.”

Benefits of cloud communications in a crisis situation

Europe At Golden Sunrise - View From SpaceNick Hawkins, Managing Director EMEA of Everbridge, discusses how in crisis situations organisations can use cloud-based platforms to communicate with employees anywhere in the world to identify which employees may be affected, communicate instructions quickly, and receive responses to verify who may be at risk.

In November 2015, the people of Paris were victims of a series of co-ordinated terrorist attacks that targeted several locations and venues across the city.  Whilst emergency services were left to deal with the aftermath of the deadliest attack on the French capital since the Second World War, businesses across Europe were once again reminded of the importance of having effective emergency planning procedures that help to protect employees in the event of a crisis.

In the event of any emergency or crisis situation—such as the attacks in Paris—secure, effective and reliable communication is crucial.  Modern workforces are mobile, so it is vital for businesses of all sizes to ensure that the bilateral lines of communication between management and staff remain open in any situation.  It can be difficult for organisations to manually keep track of everyone’s locations, schedules and travel plans at all times.  The solution is to utilise the power of a critical communications platform to implement crisis management plans that will help to keep businesses operational and effective in the event of an emergency, and ensure that staff are safe and protected.

Location Data

The benefits of opting to use a cloud-based platform in the event of crisis are twofold.  Firstly, they allow for location-mapping functions to be easily installed on employee’s smartphones, meaning that business’ can receive regular alerts and updates on their employee’s last known locations.  This wealth of data is then readily accessible should a crisis situation develop, ensuring that management are not only able to locate all of their staff but are also able to coordinate a more effective response, prioritising and deploying resources to help those employees who are deemed to be at risk.  Without this location mapping function, businesses are left in the dark and forced to rely solely on traditional routes of communication to find out if their staff are in danger.

For example, if you had a mobile sales force out at various events across London when a series of terrorist attacks disables the GSM network and makes traditional mobile communication virtually impossible, what would you do? How would you know if you staff are safe?

Organisations with crisis management plans that include using a cloud-based location mapping device are instantly able to know that Employee A is out of the impact zone and safe, whilst Employee B is at the epicentre of the crisis and likely to be in danger, making communicating with them the top priority.

The common alternative to using cloud-based software to track the location of employees is to use GPS tracking devices.  However, not only are these expensive and liable to be lost or stolen, but they are also unable to be turned off.  The advantage of using application-based software installed on an employee’s smartphone is that the location alert function can be turned off whilst they are not travelling.  The most proactive businesses agree hostile areas and travel restrictions with staff as a key part of their emergency planning procedures, with staff agreeing to make sure that location-mapping is always turned on whilst traveling and in areas that are deemed to be at risk.  This allows the function to be switched off when an employee is in a safe-zone, providing a balance between staff privacy and protection.

Secure, Two-way Messaging

The second advantage to implementing secure, cloud-based communication platforms into a business’ emergency communications plan is that it enables users to quickly and reliably send secure messages to all members of staff, individual employees and specific target groups of people.  These crisis notifications are sent out through multiple contact paths which include: SMS messaging; emails; VOIP calls; voice-to-text alerts; app notifications and many more.  In fact, with cloud-based software installed on an employee’s smartphone, there are more than 100 different contact paths that management can use to communicate and send secure messages to their workforce, wherever they may be in the world.  This is a crucial area where cloud-based platforms have an advantage over other forms of crisis communication tools; unlike the SMS blasters of the past, emergency notifications are not only sent out across all available channels and contact paths, but continue to be sent out until the recipient acknowledges them.

This two-way polling feature means that businesses can design bespoke templates to send out to staff in the event of an emergency, which allows them to quickly respond and inform the company as to their current status and whether they are in need of any assistance.   Being able to send out notifications and receive responses, all within a few minutes, means businesses can rapidly gain visibility of an incident and react more efficiently to an unfolding situation.

Power of Wi-Fi Enabled Devices

By utilising cloud computing and capitalising on the capabilities of the one device an employee is most likely to have on or near their persons at all times—their smartphone—lines of communication can remain open, even when more traditional routes are out of order. For example, during the recent terrorist attacks in Brussels in March 2016 the GSM network went offline, making standard mobile communication impossible.  The citizens of the Belgian capital were unable to send messages to family, friends and work colleagues.  The team at Brussels Airport made its public Wi-Fi discoverable and free of a network key, allowing anyone with a Wi-Fi enabled device to connect and send messages. For crisis management and business continuity, this ability to remain in contact with employees is essential to ensuring that both a business and its staff are protected and capable of handling an emergency.

In crisis situations businesses need to have a plan that works in real life, not just on paper.  Secure, cloud-based communications platforms enable a business to react and protect itself and its staff from any harm, ensuring that the organisation is best prepared to face the challenges of the future.

How to turn the cloud into a competitive advantage with a scorecard approach to migration

Closeup on eyeglasses with focused and blurred landscape view.We have seen enterprise cloud evolve a lot in recent years, going from specific workloads running in the cloud to businesses looking at a cloud-first approach for many applications and processes. This rise was also reflected in the Verizon State of the Market: Enterprise Cloud 2016 report, which found that 84% of enterprises have seen their use of cloud increase in the past year, with 87% of these now using cloud for at least one mission-critical workload. Furthermore, 69% of businesses say that cloud has enabled them to significantly reengineer one or more business processes, giving a clear sign of the fundamental impact that cloud is having on the way we do business.

These findings give a clear sign that whilst companies will continue to leverage the cloud for niche applications, enterprises are now looking to put more business-centric applications in the cloud. This approach requires designing cloud-based applications that specifically fit each workload — taking into account geography, security, networking, service management expectations and the ability to quickly deploy the solution to meet rapidly changing business requirements. As a result, a core focus for 2016 will be the creation of individual cloud spaces that correspond to the individual needs of a given workload.

The key to cloud is collaboration

This focused alignment has led to the role of enterprise IT evolving to that of a cloud broker that must collaborate with lines of business to ensure overall success of the organisation. By using an actionable, scorecard approach for aligning cloud solutions with the needs of each workload, enterprises can make more informed assessments on how best to support applications in the cloud.

Three practical steps are as follows:

  1. Consult the Business and Assess User Requirements: IT professionals should build a relationship with their organisation’s lines of business to accurately identify critical application requirements to create the right cloud solution. Some questions to ask include:
  • What are all the barriers for successful application migration?
  • What is the importance of the application’s availability and what is the cost of downtime?
  • What regulations does the application and data need to comply with?
  • How often will IT need to upgrade the application to maintain competitive advantage?
  1. Score Applications and Build a Risk Profile: The careful assessment of technical requirements of applications can mean the difference between a successful cloud migration and a failed one. A checklist to guide IT departments away from major pitfalls is important. Such as:
  • Determine the load on the network
  • Factor in time to prepare the application
  • Carefully consider the costs of moving

In addition to assessing the technical requirements, IT professionals must evaluate the applications’ risk profile. Using data discovery tools to look at the data flow is instrumental to detecting breaches and mitigating any impact.

  1. Match Requirements to the Right Cloud Service Model: Choosing the best cloud model for enterprise IT requires a thorough comprehension of technical specifications and workload requirements. The following are key considerations to help IT directors partner with their business unit colleagues to define enterprise needs and determine the right cloud model.
  • Does the application’s risk profile allow it to run on shared infrastructure?
  • What proportion of the application and its data are currently based on your premises, and how much is based with a provider?
  • How much of the management of the cloud can you take on?

Cloud is empowering IT professionals to gain a greater role in effectively impacting business results. Working in the right cloud environment allows for operational efficiency, increased performance, stringent security measures and robust network connectivity.

What’s on the horizon for cloud?

In the coming months and years, we will see an increased focus on the fundamental technology elements that enable the Internet of Things – cloud network and security. Networking and cloud computing are at the heart of IoT, comprising half of the key ingredients that make IoT possible. (Security and infrastructure are the other two.) This is not surprising considering IoT needs reliable, flexible network connections (both wireless and wireline) to move all the collected data and information from devices back to a central processing hub, without the need for human intervention. Similarly, cloud computing provides the flexibility, scale and security to host applications and store data.

Going forward, success will not be measured by merely moving to the cloud. Success will be measured by combining favourable financials and user impact with enhanced collaboration and information sharing across a business’ entire ecosystem. Those IT departments that embrace the cloud through the creation and implementation of a comprehensive strategy — that includes strong and measurable metrics and a strong focus on managing business outcomes — will be the ones we talk about as pioneers in the years to come.

Written by Gavan Egan, Managing Director of Cloud Services at Verizon Enterprise Solutions

DT keeps data out of US reach with new mobility platform

UnternehmerinA Deutsche Telekom subsidiary has announced a new cloud-based Enterprise Mobility Management offering called Hosted MDM Basic, which has been built on MobileIron’s Cloud platform.

The offering will be hosted in Deutsche Telekom data centres located in Germany, using MobileIron’s platform, will create a Data Trustee proposition, which complies with German data protection rules, generally considered to be the strictest throughout the EU. The Data Trustee model was coined during the Microsoft’s dispute with the US government over access of data held by the company in its Dublin data centre.

Deutsche Telekom acted as a ‘trustee’ of the data, meaning employees could not access the data without consent from the Telco. The arrangement aims to put the data of Microsoft’s European customers outside the reach of the US government and its intelligence agencies.

The on-going discussion surrounding data transmission, access and residency has been a challenging area, following the European Court of Justice’s decision to dismiss the Safe Harbour agreement. The subsequent proposition, US-EU Privacy Shield, has also been dismissed by a number of individuals throughout the EU, as it apparently still does not offer the required levels of security and assurance. The Data Trustee model is seemingly a means for companies taking data protection into their own hands, as they do not appear to be willing to wait for assurances from the US.

“Mobile technology gives us the ability to get data and act on it more quickly so organizations that are serious about using mobile technologies can dramatically increase their velocity,” said Barry Mainz, CEO at MobileIron. “Our integration with Telekom Deutschland combines MobileIron’s industry-leading mobile security platform with Telekom Deutschland’s data trustee capabilities.”

The company claims the offering provides simplified security and control of Android, iOS and Windows devices, but also manages mobile apps, content, and devices, automatically enforce policies, and retire mobile devices when they are lost or when an employee leaves the company.

Apple to sell ‘personal cloud’ products instore from June

ApolloPromise Technologies has announced Apple will exclusively sell its Apollo ‘personal cloud’ appliances instore from June 7.

The product itself is billed by Promise as a safer way to share and save photos, videos and files, which can be uploaded from anywhere in the world through the Apollo Cloud App which are then stored on a physical device which is owned by the customer. While the device does allow customers to utilize the internet to upload files and data, the offering is seemingly very similar to an external hard drive.

“Promise has a relentless commitment to innovating new solutions that improve how we live and work,” said HC Chang, GM of Promise Technology APAC. “Apollo is our latest innovation, however, it is just the beginning as we are looking at building a whole new line of solutions for the IoT market. We are looking forward to showcasing Apollo to the many users passionate about technology and we are excited to hear their innovative ideas on what the next generation of Apollo should offer.”

The news was made public by the Promise Technologies team at Computex in Taiwan, and to-date there has been no comment from Apple.

Apple has been making efforts in recent months to bolster its position in the cloud marketplace, and this latest effort would appear to be a move towards the consumer market. The company does already play a role within the consumer world; iCloud is a similar offering to Dropbox; though the Promise technology would appear to an alternative for the security conscious customers. In the enterprise world, the company has recently announced a partnership with SAP, to develop iOS apps based on the SAP HANA cloud platform, as well as entering the e-Health market with the launch of CareKit, an open-source software framework.

The introduction of products geared towards the consumer market is not a new move for the industry, as there are already a number of tech giants fighting for market share. Statista estimates 1.74 billion people will be using personal cloud storage worldwide by 2017, with this number increasing to 2.04 billion in 2019.

Dropbox could generally be considered the market leader, announcing it had exceeded 500 million users in March, with Google’s Drive and Microsoft’s OneDrive, also offering similar services. The Promise solution would appear to be a private-cloud-twist for consumers, with increased security claims as well as a customer’s maintaining oversight of their own data, though it is ultimately a ‘on premise’ product, as the company makes no mention of cloud back-up storage. As mentioned before, it would appear to be very similar to an external hard drive, with the added benefits of internet-enabled uploading features.

Salesforce reveals secret recipe for digital transformation

Salesforce 1Speaking at the London edition of Salesforce’s world tour, EVP of Customer Success & Growth Simon Short outlined the case for digital transformation, and also the factors which underpin a successful transformation project itself.

Short’s view on digital transformation is there are very few companies who achieve the goal of becoming digitally orientated. This is done to three reasons. Firstly, the aggressive expansion of technology is so vast some organizations are drowning in information overload. Another is the cultural side of digital transformation, there simply aren’t enough companies embracing the necessity of cultural change. And finally, despite implementing various technologies and advanced platforms, some companies still operate in silos. Until these digital silos are connected on one overarching platform, the digital transformation journey is not complete.

The invention of chess is a good anecdote to demonstrate the progression of technology. The inventor, Ibn Khallikan, approached the Indian king with the game and his reward was to be rice, more specifically one grain for the first square on the chess board, two for the second, four for the third, and doubling there on until the end of the 64 squares. Although at first it would not appear to be a great amount, the geometric progression of the amount of rice far exceeded the king’s resources. Short believes the same theory can be applied to the growth of technology in the business world.

“If you apply the same doubling theory and Moore’s law to the growth and importance of technology, we get have way through the chess board in 2002,” said Short. “Since then we’ve seen an explosion of technology within the business world. As we continue to move forward, it’s a real challenge for those with existing technology to make the change and get ahead of the trend. No one really knows what the power of technology is and where it will go. This is the conundrum for businesses throughout the world.”

One of the main challenges here is focused around legacy technologies, businesses cannot rid themselves of the cumbersome platforms quickly enough to capitalize on the potential on emerging technologies. But at the same time, Short highlighted the companies who focus on technology implementation and do not embrace the cultural change required will not be successful in the digital transformation journey.

Salesman painting tree instead of cityAccording to Short, digital transformation is so much more than simply implementing technology. Ensuring you employees embrace the digital change, as well as connecting the individual silos (for example the eCommerce platform to the customer call centre and also the logistics/delivery team), are more important aspects of the project than the technology itself. Without the digital culture and the connected model, the customer simply sees a business which is broken even if the technology is revolutionary. “Silos and culture are the two things which can kill any transformation project,” said Short.

But what is the secret to a successful digital transformation project? And what have the successful ‘Digital Masters’ done which other companies haven’t?

For Short, the project has to be led by the CEO and has to be phased in. The various different components of the project (business change, strategy, technology implementation, employee digital engagement etc.) have to be implemented hand-in-hand. If one area progresses faster than the rest, the project will stutter. And most importantly, there has to be a governance and accountability role, an area which most companies overlook, to ensure all components of the project are heading in the same direction and progressing at the same speed. In general, there are six lessons from Short’s and Salesforce’s perspective:

  1. Change has to be led from the CEO and not delegated down. The business unit and IT cannot get into a shouting match, pointed fingers at each other, the CEO needs to take control and pull the business along with him
  2. Physical and digital experience needs to be co-ordinated. The customer experiences the brand in the physical world as well as the digital despite the growth of the internet and technology; the physical and digital experience for the customer needs to be co-ordinated to be successful
  3. Outside-in thinking. Many companies make the mistake of telling their customers about how they are changing the brand, as opposed to understanding what the customer journey is and adapting the digital experience to enhance this.
  4. Understanding it’s okay to fail. This is one of the more challenging facets according to Short, as accountable businesses don’t like to fail. But the belief every PoC will be an extraordinary success is somewhat wishful thinking. Short highlighted being okay with failure is the only way to move on and achieve success.
  5. Data driven insights. The amount of data available to businesses is unprecedented and growing faster every day. Decisions should be based on the data available which has been derived directly from the customer. It removes uncertainty (as much as possible in any case) and provides justification.
  6. A single platform to connect the business units. Without a single platform to connect all business units, digital transformation cannot be achieved, as digital transformation should focus on the connected journey. The aim should be the seamlessly interact with the customer on all their touchpoints.

Digital transformation is a key objective for the majority of businesses around the world, and rightly so. According to MIT research which Short quoted on stage, digitally transformed businesses are 26% more profitable than what would be perceived as the norm, but too many companies are focusing on the technology as opposed to the customer. Until the ideas of culture, technology and silo connections are addressed on a level playing field, digital transformation cannot be achieved.

Cisco reports 3% growth for Q3 and sets targets on IoT market

Cisco corporateCisco has reported 3% year-on-year growth for Q3, topping $12 billion for the quarter, with its security business leading the charge, though the team have reconfirmed IOT, software cloud and collaboration markets are priorities for the future.

The security portfolio demonstrated revenue growth of 17% while deferred revenue grew 31% driven by the ongoing shift from hardware to more software and subscription services. The Collaboration portfolio grew 16%, while the team were also confident in the performance of its next generation data centre portfolio. The ACI platform grew revenues approximately 100%, exceeding a $2 billion annualized run-rate.

“We delivered strong Q3 results against the backdrop of the Macro environment that continues to be uncertain,” said CEO Charles Robbins. “Despite this uncertainty we executed very well, with revenue growth of 3%. The operational changes we continued to make will further enable our customers to leverage strategic role to network as they transform their businesses to become digital.”

Regionally, the America’s accounted for a 4% lift, whereas EMEA and APJ were slightly less at 2% and 1% respectively. The emerging markets demonstrated healthy results for the business, as BRICs increased by 4%, Mexico by 4%, China up 22% and India up 18%. The team highlighted while there was good growth in the public and service provider segments, the enterprise was not as positive as the team pointed towards pressure driven by macro uncertainty as the reasoning.

The quarter also saw Cisco as one of the more active players in the M&A market, completing five acquisitions over the course of the quarter. The $1.4 billion acquisition of Jasper Technologies now makes Cisco the largest cloud based IOT service platform in the industry, the team claims. Cisco also completed the acquisitions of Acano, Synata, Leaba and CliQr during the period, the latter a $260 million orchestration platform to help customers simplify and accelerate their private, public and hybrid cloud deployment. Cisco had already integrated CliQr with its Cisco Application Centric Infrastructure (ACI) and Unified Computing systems (UCS) prior to acquisition.

“These acquisitions are clearly focused on our key growth areas including IOT, software cloud and collaboration as well as continuing to strengthen our core,” said Robbins.

The IoT market has been a long time target of Cisco, with the Jasper deal adding to the ParStream acquisition last year. The acquisition offered the opportunity for instant analysis of masses of data at the network edge with minimal infrastructural or OPEX repercussions, the company claimed.