Many years ago Gartner introduced their technology Hype Cycle, which maps visibility against maturity for new technology. The Hype Cycle in essence states that many new technologies get a large amount of visibility early in their maturity cycle. The visibility and enthusiasm drops significantly when reality sets in: technologies early in their maturity cycle will have low adoption rates. The vast majority of customers of technology are conservative in their choices, especially if this new technology is not (yet) fundamental to this customer’s business.