It turns out cloud computing could be the most useful sales associate on the floor, and you won’t have to worry about it stealing sales leads, ala “Glengarry Glen Ross.”
With the help of cloud computing, some brick-and-mortar stores are combating showrooming, a trend where consumers look at items in a store before buying them online, usually at lower prices, according to an article on Wired.com.
Clouds offer retailers a way to explore the potential of Big Data analytics to understand their customers better. In order to compete with e-tailers, retailers are tapping social networks to learn what customers are saying about them and about their competitors. Weather data is being used to influence product-purchasing decisions, and merchandise promotions are organized around social events.
In many cases, brick-and-mortar retailers are even finding new data sources. Some companies are tracking the movement of customers within stores and analyzing how many stop at displays to improve the effectiveness of merchandising. Others are considering installing license-plate cameras in parking lots to find out which customer is about to walk into the store.