There’s a new currency being traded by individuals for information and services, and traded among companies that use it to increase the value of their offerings. This new currency is identity information – all of the digital data about an individual – and it’s the currency of the Identity Economy.
Cloud Service Providers and many of the companies that use their services are well suited to prosper in the emerging Identity Economy – if they start planning now to implement solutions beyond traditional identity management.
As more applications and services move to the cloud, new identity data-related challenges emerge. Overcoming these challenges will require a more customer-centric model for identity-centered markets, paving the way for successful participation in the Identity Economy.