Mobile Backend as a Service (MBaaS) has emerged as one of the hottest trends in today’s technology market. While most of the adoptions of MBaaS technologies have taken place in the consumer or B2C space, these platforms are starting to make serious inroads in the enterprise. In order to win in the enterprise and to overcome the firmly seeded taboos with the adoption of cloud infrastructure technologies in corporate environments, MBaaS platforms must provide very tangible solutions to the well-known challenges in the mobile enterprise.
When analyzing the characteristics of enterprise and consumer mobile applications, we can find marked differences between the backend requirements of both paradigms. While consumer mobile apps typically leverage social network profiles and public data sources, enterprise mobile solutions normally require incorporating backend capabilities residing in corporate systems.