The private cloud is misunderstood. At this stage, vendors can be forgiven for not having a firm idea of what the private cloud is and how it can uniquely improve their processes. Too many service providers have branded legacy technologies as «cloud-based,» warping buyers’ expectations about what a private cloud actually is and should do. In some cases, what developers and testers get with these cloud-washed solutions are nothing more than heavily virtualized environments that offer little or none of the scalability, automation, self-service, and on-demand provisioning associated with cloud computing at-large.
As a result, organizations may think of the private cloud as simply a slight update to their internal IT systems, a fresh coat of paint on the same aging infrastructure that they have been looking to leave behind as new dynamic applications become more central to their businesses. They want a cloud platform that can enable more agile software lifecycles, with streamlined testing and abundant resources for developers, but these misconceptions may lead them to conclude that the public cloud is the only way to achieve these goals and facilitate quicker time-to-market, as well as higher programmer productivity.