The mantra of «reusing» existing application assets as services has become established as part of the lingua franca, or common language, associated with Cloud-based infrastructure sharing. The key to exposing application functionality is through APIs and this is well understood by developers. While, at first glance, API management might be an old concept, cloud-based API management presents a new discipline with added security, visibility, integration, and scale requirements. As applications are shared outside the protective firewall to/from the cloud and among cloud providers, traditional firewalls do not provide the mediation or XML threat protection required to expose these applications safely. Management of Cloud APIs presents a challenge and tremendous business opportunity that some are calling «the single biggest growth area for cloud computing.» In this webinar, Forrester Research will decompose the cloud broker’s role as an on premise or third-party intermediary and how cloud API management opens new doors to connect smartphone applications, browsers, middleware, legacy apps and just about anything that can talk HTTP.