The hottest new wave of marketing — digital social influence — is intersecting with one the hottest areas of cloud computing — software-as-a-service (SaaS) collaboration and documents/objects sharing.
Educating technology markets and communities is now, more than ever, a function of influence, social media, digital word of mouth — and of cultivating an ecosystem of trusted collaboration. The role of social media and the power of personal connections have really become dominant forces in how people learn how to find and use technology.
This is such a major departure from the past — marketing has changed more in the last 5 years than the previous 50 — that any instruction on what actually works best these days is highly prized.