Over the past decade, social media has disrupted the traditional methods of providing customer support. In the new era, digital tools like Twitter, Facebook, YouTube and Pinterest are transforming organizations into social enterprises.
For companies of any size, a strong social media strategy is a growing necessity in the world of branding. What savvy businesses are doing is taking advantage of collaborative online platforms to shorten the distance between support specialists and consumers. The bottom line is that social media is a strategic tool that can be used to manage a company’s online reputation, control the spread of misinformation and enhance the overall customer experience.
In his session at the 13th International Cloud Expo®, Robert Collazo, Manager of Social Media and Senior Systems Engineer at Rackspace, will explain how you can leverage social and mobile technologies to drive real business outcomes. Attendees will learn how to optimize their company’s online presence in order to build customer engagement and extract value from social networks like Facebook, micro-blogs like Twitter and multimedia platforms like YouTube.