Archivo de la categoría: Cloud Services

Birger Steen, Cloud Services, Parallels Summit 2012, SMB Cloud Insights

SMB Cloud Services in Emerging Markets Poised for Explosive Growth

 

Parallels research shows the cloud services market in the developing world is growing over three times as fast as that of the developed world. In our Parallels SMB Cloud Insights Report, we modeled the 2011 global SMB market and estimated it to be $34 billion. 

 

Need more proof? Business Today reports cloud computing will create two million new jobs in India alone by 2015. And here’s a look from ESDS at 24 countries prepared for business in cloud computing. Clearly, these emerging markets are poised for massive expansion.

 

  

 

 

According to Parallels research, more than 60% of the growth in web hosting will come from emerging markets in the next three years, and the worldwide SaaS market will grow to $20 billion by 2014. While these forecasts are dramatic, cloud adoption could be growing even faster.  BSA recently published a study of 24 countries that together account for 80% of the world’s information and communications technology, and it found that cloud computing in developing countries often lags behind because of weak privacy and data protection laws, as well as poor infrastructure.

 

Moreover, government and legal regulations are holding up cloud services in developing nations like India, where there are few protections in place to prevent Internet intermediaries or service providers from seizing data at will. But these issues are being addressed, meaning there still exists is tremendous potential in emerging markets.

 

Parallels research shows that less than 40% of SMBs in developing countries have a company website, making new adopters seeking basic web presence a primary opportunity. Micro and small SMBs in these countries have shown a strong willingness to adapt, as 35% plan to add a third-party web hosting plan in the next three years. Service providers can help encourage this move to the cloud by educating SMBs about the features and benefits of cloud services.  And many of these same firms will never buy a server as well.

 

For more information, watch Parallels CEO Birger Steen’s Q&A from Ask the Experts at Parallels Summit 2012, and download our Parallels SMB Cloud Insights Report.

 

In the coming weeks, we’ll be sharing on this blog a five-part series with even more insights from Parallels continuous SMB Cloud Insights research exploring areas such as hosted infrastructure, web presence, hosted communication and collaboration, business applications, and more.

 

Case Studies, Cloud Services, Parallels Automation

Case Study: KT creates new revenue model with cloud services powered by Parallels Automation

 

This case study is part of series conducted by Parallels that examines how Parallels partners are optimally using our products.  For a complete copy, click here [PDF].


Partner Summary

 

KT is Korea’s largest communication service provider, delivering voice and data, fixed and mobile, and communication and broadcasting services. In 2010, it also formed a new division to deliver colocation and managed hosting services out of KT’s Internet Data Center and to look into cloud computing as a strategic new business for the company. 

 

Business Situation

 

In recent years, competition from a new breed of internet-based voice providers such as Google Voice and Skype has been putting pressure on traditional voice revenues for telecommunication services providers such as KT.

 

In response, KT announced in 2010 that cloud computing would be a major new business model for the company and unveiled the “ucloud” brand for its cloud services. The next challenge was to quickly put into place the capability to deliver cloud-based software and infrastructure services to customers in Korea, in particular over 3 million small and medium businesses (SMBs) in the country.

 

Solution

 

In September 2011, KT made the decision to adopt Parallels Automation (PA), which would enable it to rapidly deploy cloud services to SMBs efficiently and cost-effectively.

 

Parallels Automation consists of two core systems – Parallels Operations Automation and Parallels Business Automation. In addition to these core systems, specific PA modules are also deployed depending on the services being offered.

 

Parallels Operations Automation provides end-to-end automation for cloud services provisioning, server and application management, service plan creation and management, end user self-service, and reseller management. Parallels Business Automation simplifies end user ordering, account management, billing, billing system integration, invoicing, and trouble ticketing. 

 

With Parallels Automation as its service delivery platform, KT can easily extend its service portfolio with offerings such as ucloud backup and ucloud storage. 

 

To address Software-as-a-Service (SaaS) opportunities, the Parallels Automation SaaS module enables KT to automate application deployment, updating, and recurring billing, so that it can quickly and easily offer SMBs a broad choice of open source and licensed commercial SaaS applications.

 

For example, KT has been appointed the sole syndication partner for Microsoft Office 365 in Korea, and using PA enables the company to rapidly provision and deliver the Office 365 suite of services to its customers and channel partners. With Parallels Automation, KT can also create a customized marketplace of hundreds of SaaS applications from leading independent software vendors, which can then be delivered by its channel and resell partners through their own white-labeled stores.

 

Benefits

 

The deployment of the Parallels Automation platform is critical in helping KT achieve its leadership position in the cloud and to strengthen its IaaS and SaaS offerings.

 

Creates new revenue streams

 

Parallels Automation enables KT to offer SMBs enterprise-class applications with subscription plans that scale from individuals to thousands of end users. These applications can generate net new customers, as well as increase both average revenue per user (ARPU) and customer retention, as customers rely on KT for additional value added services.

 

“There are a number of SMB customers in Korea who have been waiting for critical business applications that are easy to subscribe to with no upfront costs. Being small and nimble, they do not want to worry about updates and software maintenance,” said Hyeon Kyu Lee, vice president, Advanced Platform & Software Business Center of KT. “Parallels Automation enables KT to address this critical business need, and takes it a step further by enabling our reseller partners to offer their own independent private label cloud storefronts.” 

 

Reduces time to market

 

The Parallels SaaS module helps KT bring new applications and cloud services to market quickly. It comes with a go-to-market kit that includes service plan templates and messaging directed at SMBs, plus control panels that simplify support by letting KT delegate control to end users.

 

“Our customers are looking forward to leveraging products in the cloud from the likes of Microsoft, and our partnership with Parallels enables us to quickly implement a solution that delivers swift provisioning and billing of the Office 365 platform,” said Lee.

 

Cloud Services, Control Panels, Hosting, Parallels Summit 2012, Plesk Panel, Shared Hosting, SMB

Summit 2012: Parallels Road Map Track 2

 

There was a plethora of great content at Summit 2012 this year, and it was impossible to attend it all.  Fortunately, we have all of our talks on YouTube!  For this series of posts, we have consolidated the talks by tracks at Parallels Summit.

  

Chart Your Future: Parallels Roadmap – Find out where Parallels innovation is headed for 2012 and beyond.


Parallels Panel Roadmap


Craig Bartholomew, VP, Hosting Control Panels and Shared Hosting, Parallels


Be the first to know what we have planned for the next generation of Parallels Plesk Panel to help your hosting business save money on server costs, reduce labor cost, increase efficiency and sell more servers.

 

 

 

 

You can download a PDF copy of this presentation here. 

 

 

Accelerating mobile adoption: Convincing small businesses they need more than a Facebook page


Roy Joseph, President, UNITY Mobile


This session will address the growing need and challenges for SMBs to have an internet presence beyond the browser. This includes a presence on Facebook as well as the ability to deliver a good customer experience across mobile devices. Come find out how SMBs can easily add these capabilities, and how service providers can profit and differentiate offering these services and solutions.

 

 

 

 

You can download a PDF copy of this presentation here. 

 

 

The evolution of IT hosting services: What’s next?


Lance Crosby, CEO, SoftLayer Technologies


Understanding how cloud, dedicated and managed web hosting services will evolve and change is crucial to staying competitive. As one of the world’s largest privately owned hosting companies, SoftLayer will speak to industry leading trends which highlight the need for businesses of all sizes to adopt solutions that offer control, security, scalability, and ease-of-management. The presentation will also discuss how SoftLayer is working with Parallels to deliver the next generation of IaaS solutions.

 

 

You can download a PDF copy of this presentation here. 

 

 

Differentiate and grow your hosting business with Parallels Business Automation Standard


Alex Goncharov, Sr. Director, PBAS Product Marketing, Parallels

 

Join a PBAS expert for insider tips on how to accelerate your business. Alex will also provide a view into how we’ll be enhancing the capabilities of PBAS in the coming years.

 

 

You can download a PDF copy of this presentation here.

 

 

Opportunities with Google Apps


Jeff Ragusa, SMB Channel Programs Lead, Google


In this session you will learn how to extend your portfolio with Google Apps – Google’s business suite of messaging and productivity applications. Bring these powerful web applications to your clients allowing them to work efficiently from anywhere on any device. By leveraging Google’s channel program you can deepen and strengthen your customer relationships and grow your cloud services practice without disrupting your existing business.

 

 

 

 

 

You can download a PDF copy of this presentation here. 

 

 

Compliance: Understanding the legal and regulatory issues


Christian Dawson, COO, ServInt

David Snead, Attorney at Law


Compliance is becoming an even more important issue because governments are increasing the level of regulation related to intellectual property protection, privacy and protecting children. You need to understand the regulatory framework in order to build a secure cloud. This session will present the existing framework of security laws plus pending and anticipated legislation. Attendees will be given a framework to analyze their current compliance with these laws, and insights into whether certain important proposed legislative initiatives are likely to be adopted and what it will mean if they are.

 

 

You can download a PDF copy of this presentation here. 

 

 

Cloud Services, Hosting, Marketing, Parallels Summit 2012, Shared Hosting, Small Businesses, SMB

Summit 2012: Practice Best Practices Track 2

 

There was a plethora of great content at Summit 2012 this year, and it was impossible to attend it all.  Fortunately, we have all of our talks on YouTube!  For this series of posts, we have consolidated the talks by tracks at Parallels Summit. 

 

Practice Best Practices: This track focused Summit Attendees on how to best use Parallels Products to drive business growth, and efficiently provide the Parallels products to customers.  Additionally, this track emphasised how to best capitalize on the growing SMB cloud market.

 

Panel: Building a secure cloud for customers – demystified


Alex Danyluk, Sr. Director SaaS & ISV Alliances, Parallels (moderator)


Panelists:

  • • Rick Norman, Director of Professional Services, CoalFire
  • • Sean Leach, Vice President, Strategy and Technology, Verisign
  • • Brett Matesen, Director of Business Development, Kaspersky
  • • Dreas van Donselaar, CTO, SpamExperts

 

The cloud promise is that all data, applications, and services are accessible from any device over the internet, but this has tremendous security implications at every layer from the network to the servers to the systems and end-point devices. Listen to a panel of experts discuss the trends in keeping the cloud secure, what matters to customers, and what security issues need to be top of mind for you in 2012.

 

 

 

Customer Support: Parallels lessons


Kellie Green, VP, Global Support, Parallels


Support can be a key differentiator in a service provider business. Parallels has made major strides in enhancing its Support capabilities in the last year and this session will provide you with our learnings. Pick up new ideas about optimizing your support experience and hear more about the changes planned in Parallels Support this year.

 

 

You can download a PDF copy of this presentation here. 

 

Panel: Best practices for growing a hosting business – being on the right side of the growth curve


Liam Eagle, Editor in Chief, Web Host Industry Review (moderator)

 

Panelists:

  • • Steven Canale, Vice President of Sales, SoftLayer Technologies
  • • Joy Nemitz, CMO, Apptix
  • • Roy Joseph, President, UNITY Mobile
  • • Craig Ball, Director of Sales, Infratel
  • • Jon McCarrick, Sr. Product Marketing Manager, Parallels Automation, Parallels
  • • Igor Seletskiy, Founder and CEO, CloudLinux

 

While the hosting industry is experiencing double digit year-over-year growth, leaders in this sector are growing much faster than the industry average. This panel of experts will talk about what is working (and not working) and why.

 

 

 

You’re thinking mobile, but you might not be thinking big enough


Elliot Noss, President and CEO, Tucows


Thinking about how to capitalize on the remarkable growth of mobile this year? Make sure you are thinking big enough. That might require a shift in how you define yourself, from a product focus to a relationship focus. You will likely find that your relationships are your real advantage and that your customers will buy much bigger products from you than you realize.

 

 

You can download a PDF copy of this presentation here. 

 

Grow your business: Parallels partner resources


Scott Fallon, Sr. Director, Partner Marketing, Parallels


Leverage the resources Parallels offers to support your operational, marketing and sales efforts. We’ll talk about new and enhanced benefits offered through the Parallels Partner Program, technical support resources, working with Parallels Sales and more. And we’ll take your feedback on what partner benefits and tools you’d like to see added in the coming year.

 

 

You can download a PDF copy of this presentation here.