Category Archives: IBM

IBM launches interactive ads on Watson

Robotic hand, accessing on laptop, the virtual world of information. Concept of artificial intelligence and replacement of humans by machines.IBM has announced the launch of Watson Ads to harness the AI potential of its cognitive computing platform and create interactive ads, personalized to individual customers. The first offerings of the initiative will be made available through The Weather Company sub-brand.

Personalized advertising has proved to be big business in recent months as brands aim to move away from the blanket marketing approach, as towards a proposition where one-to-one communications are the norm. IBM believe Watson’s ability to understand and comprehend natural language will enable advertisers to interact with customers on a more personal level, and also on a wide scale.

“The dawn of cognitive advertising is truly a watershed moment. Now as part of IBM, we have even more tools and technologies at our disposal to inspire innovations within advertising, artificial intelligence and storytelling,” said Domenic Venuto, GM of Consumer products at The Weather Company. “This is a huge opportunity to expose consumers to all of the surprising and delightful experiences that Watson has in store for them – and to make advertising a truly valuable interaction for both our fans and our marketing partners, which is always our goal.”

IBM claim the new proposition will aide advertiser in numerous ways including a better understanding of brand perception and customer favourability, helping customers make a more informed decision, improve overall experience, optimize creative and advertising strategies, as well as helping marketers use data more effectively.

As part of the initiative, the team will also create the Watson Ads Council, a collection of marketers from various verticals, who will act as a sounding board for the latest innovations leveraging Watson Ads and cognitive advancements in advertising.

“Transforming ourselves and industries is part of The Weather Company DNA,” said Jeremy Steinberg, Global Head of Sales at The Weather Company. “We’ve embraced big data and leveraged it to improve every aspect of our business, from forecast accuracy to ad targeting. Now we’ve set our sights on cognition. We believe human interaction is the new ‘search,’ and that cognitive advertising is the next frontier in marketing – and we’re leading the charge to make it a reality.”

Watson Ads will launch first exclusively across The Weather Company properties, but this is expected to have broad implications for other marketing channels, including out of home, television, connected cars and social media platforms.

IBM makes software defined infrastructure smarter

IBMIBM has expanded its portfolio of software-defined infrastructure solutions adding cognitive features to speed up analysis of data, integrate Apache Spark and help accelerate research and design, the company claims.

The new offering will be called IBM Spectrum Computing and is designed to aide companies to extract full value from their data through adding scheduling capabilities to the infrastructure layer. The product offers workload and resource management features to research scientists for high-performance research, design and simulation applications. The new proposition focuses on three areas.

Firstly, Spectrum Computing works with cloud applications and open source frameworks to assist in sharing resources between the programmes to speed up analysis. Secondly, the company believes it makes the adoption of Apache Spark simpler. And finally, the ability to share resources will accelerate research and design by up to 150 times, IBM claims.

By incorporating the cognitive computing capabilities into the software-defined infrastructure products, IBM believes the concept on the whole will become more ‘intelligent’. The scheduling competencies of the software will increase compute resource utilization and predictability across multiple workloads.

The software-defined data centre has been steadily growing, and is forecasted to continue its healthy growth over the coming years. Research has highlighted the market could be worth in the region of $77.18 Billion by 2020, growing at a CAGR of 28.8% from 2015 to 2020. The concept on the whole is primarily driven by the attractive feature of simplified scalability as well as the capability of interoperability. North America and Asia are expected to hold the biggest market share worldwide, though Europe as a region is expected to grow at a faster rate.

“Data is being generated at tremendous rates unlike ever before, and its explosive growth is outstripping human capacity to understand it, and mine it for business insights,” said Bernard Spang, VP for IBM Software Defined Infrastructure. “At the core of the cognitive infrastructure is the need for high performance analytics of both structured and unstructured data. IBM Spectrum Computing is helping organizations more rapidly adopt new technologies and achieve greater, more predictable performance.”

IBM and Cisco combine to deliver IoT insight on the network edge

Oil and gas platform in the gulf or the sea, The world energy, OIBM and Cisco have extended a long-standing partnership to enable real-time IoT analytics and insight at the point of data collection.

The partnership will focus on combining the cognitive computing capabilities of IBM’s Watson with Cisco’s analytics competencies to support data action and insight at the point of collection. The team are targeting companies who operate in remote environments or on the network edge, for example oil rigs, where time is of the essence but access to the network can be limited or disruptive.

The long promise of IoT has been to increase the amount of data organizations can collect, which once analysed can be used to gain a greater understanding of a customer, environment or asset. Cloud computing offers organizations an opportunity to realize the potential of real-time insight, but for those with remote assets where access to high bandwidth connectivity is not a given, the promise has always been out of reach.

“The way we experience and interact with the physical world is being transformed by the power of cloud computing and the Internet of Things,” said Harriet Green, GM for IBM Watson IoT Commerce & Education. “For an oil rig in a remote location or a factory where critical decisions have to be taken immediately, uploading all data to the cloud is not always the best option.

“By coming together, IBM and Cisco are taking these powerful IoT technologies the last mile, extending Watson IoT from the cloud to the edge of computer networks, helping to make these strong analytics capabilities available virtually everywhere, always.”

IoT insight at the point of collection has been an area of interest to enterprise for a number of reasons. Firstly, by decreasing the quantity of data which has to be moved transmission costs and latency are reduced and the quality of service is improved. Secondly, the bottleneck of traffic at the network core can potentially be removed, reducing the likelihood of failure. And finally, the ability to virtualize on the network edge can extend the scalability of an organization.

ABI Research has estimated 90% of data which is collected through IoT connected devices are stored or processed locally, making it inaccessible for real-time analytics, therefore it must be transferred to another location for analysis. As the number of these devices increases, the quantity of data which must be transferred to another location, stored and analysed also increases. The cost of data transmission and storage could soon prohibit some organizations from achieving the goal of IoT. The new team are hoping the combination of Cisco’s edge analytics capabilities and the Watson cognitive solutions will enable real-time analysis at the scene, thus removing a number of the challenges faced.

“Together, Cisco and IBM are positioned to help organizations make real-time informed decisions based on business-critical data that was often previously undetected and overlooked,” said Mala Anand, SVP of the Cisco Data & Analytics Platforms Group. “With the vast amount of data being created at the edge of the network, using existing Cisco infrastructure to perform streaming analytics is the perfect way to cost-effectively obtain real-time insights. Our powerful technology provides customers with the flexibility to combine this edge processing with the cognitive computing power of the IBM Watson IoT Platform.”

IBM adds EZSource to bolster transformation capabilities

IBM2IBM has announced its intention to acquire EZSource as it continues efforts to build its offerings in the digital world. The additional of EZSource is touted as a means to bolster IBM’s capabilities to aide enterprise organizations in their digital transformation journey.

With a substantial proposition of companies targeting a hybrid cloud proposition within the next 12 months, developers are looking for new ways to reconcile the applications that reside on enterprise systems of record to digital forms of engagement such as mobile and social. As the majority of production IT workloads run on the mainframe, connecting these applications with mobile and cloud applications is important to increase customer engagement. This can be a time consuming task however.

EZSource provides a visual dashboard of an applications lines of code to show developers which have changed to ease the process of modernizing applications, exposing APIs and better leveraging development resources. EZSource’s application discovery technology will be coupled with IBM’s current DevOps offerings to enable developers to evolve legacy assets within the overall digital transformation strategy quicker, the company claims.

“The mainframe is the backbone of today’s businesses. As clients drive their digital transformation, they are seeking the innovation and business value from new applications while leveraging their existing assets and processes,” said Ross Mauri, GM of IBM z Systems. “By adding EZSource’s technology to our enterprise DevOps and API management offerings, we are making it easier and faster for developers to modernize key applications that previously were manually intensive and many times required specialized skills.”

Financials of the agreement have not been released, though this is the 14th acquisition of an Israeli business made by IBM since 1998. The last acquisition, Trusteer in 2013, was for more than $600 million.

IBM’s Watson takes aim at cybersecurity

Anonymous unrecognizable man with digital tablet computerIBM has launched a new cloud-based version of the company’s cognitive technology to tackle the rising challenge of cyber security.

The company’s R&D team have recently completed a year-long research program to teach Watson to understand the nuances of security research findings, which can be used to realize patterns and uncover evidence of hidden cyber-attacks which could have been missed. IBM plan to move the security-version into beta test later this year.

Watson’s new capabilities builds on the skills gap within the security job market, but also the idea that big data in a security perspective is too vast for human capabilities. Like other areas of the cloud industry, simple tasks are being automated, allowing employees to concentrate on the more critical areas of the business. IBM claim the average organization deals with 200,000 pieces of security event data per day, with enterprises spending $1.3 million a year dealing with false positives alone.

“Even if the industry was able to fill the estimated 1.5 million open cyber security jobs by 2020, we’d still have a skills crisis in security,” said Marc van Zadelhoff, GM at IBM Security. “The volume and velocity of data in security is one of our greatest challenges in dealing with cybercrime. By leveraging Watson’s ability to bring context to staggering amounts of unstructured data, impossible for people alone to process, we will bring new insights, recommendations, and knowledge to security professionals, bringing greater speed and precision to the most advanced cybersecurity analysts, and providing novice analysts with on-the-job training.”

The new offering is built on Watson’s ability to learn and reason from unstructured data, 80% of which cannot be processed by non-cognitive tools, and IBM claim the offering will learn from a number of different sources including blogs, articles, videos, reports and alerts. The company believe only 8% of this unstructured data is being utilized currently, making the concept of secure almost impossible. Once Watson for Security is released it will provide customers insights into emerging threats, as well as recommendations on how to stop them.

To further enhance the offering, the team have also announced eight partnerships with various universities to train Watson on the language of cybersecurity. The universities include California State Polytechnic University, Pomona; Pennsylvania State University; Massachusetts Institute of Technology; New York University; the University of Maryland, Baltimore County (UMBC); the University of New Brunswick; the University of Ottawa and the University of Waterloo.

CIOs look to the cloud for seamless M&A

IBM speaker

Sebastian Krause, General Manager for IBM Cloud Europe

For senior CIOs, knowing how to respond to an M&A and divesture situation is key, as mergers, acquisitions and divestitures are a critical component of business strategy.

Projections for European M&A transactions show total deal values are set to rise from US$621 billion in 2014 to US$936 billion by 2017. M&A activity is likely to be bolstered by continued positive monetary policy, with additional cross-border M&A activity likely to take place as a result of a strong US dollar, primarily in Spain, Germany, and Italy.

Increasingly, businesses are using M&A to grow their organisation, achieve economies of scale, expand product portfolios, globalise and diversify.

In the intense negotiations around this business change, IT operations are likely to face dramatic reorganisation as various stakeholders analyse existing systems and look at the potential for efficiencies.

This is about survival and the IT division is likely to be under intense scrutiny during this period, under pressure to perform critical functions such as the integration or separation of critical systems and data, the provision of an uninterrupted service during the transition period, and the prompt delivery of synergy targets. IT strategy is therefore core to any successful M&A or divestiture plan and a critical contributor to its success or failure.

Increasingly, CIOs are under pressure to meet these challenges quickly and at lower cost. Their ability to do so can even impact the way analysts assess potential deals. IT dependent synergies have been found to be responsible for a large proportion (30 to 60%) of M&A benefits, but 70% of M&As fail to meet their synergy targets in the planned timeframe.

Realising these M&A and divestiture targets for enterprise IT environments is complex and requires a holistic approach that considers public, private, IaaS, PaaS, and SaaS as well as non-cloud delivery models.

Some CIOs may approach the situation by simply making adjustments to the existing IT landscape – from CRM, ERP through to office.

This can involve singling out certain components of an established Enterprise Resource Planning (ERP) system, cloning the existing ERP environment, deploying existing systems into the acquired business asset or transferring data between differing systems with the expectation that no issues with integration will arise. These approaches have certainly worked in the past, but can be costly, challenging to implement and disruptive.

This is why many CIOs are looking at a move towards cloud-based applications and infrastructure, which can take the pain out of the M&A process. Broadly, the drivers for moving to cloud services are increased agility, speed, innovation and lowering costs.

They can help organisations going through mergers and acquisitions to realise synergy benefits more quickly, simplify integration and accelerate the change programme, reduce costs through efficiencies, mitigate costly migration investments and encourage financial flexibility.

Top cloud benefits for M&A:

  • Achieving synergy more quickly: Cloud enabled applications simplify portability, integration and deployment.
  • Lowering costs: The cloud can provide temporary burst capacity for the migration.
  • Increased financial flexibility: Cloud provides a flexible cost model, allowing organisations to easily move between CAPEX and OPEX to impact EBITA and cash flow.
  • Simplifying changes: Cloud simplifies the creation of APIs to hide the underlying complexity of multiple, overlapping systems.
  • When preparing for an M&A or divestiture, it’s worth considering what the future IT model will look like, which APIs are needed to simplify required activities and how applications can be cloud enabled for portability and deployment.

Developing a repeatable platform that delivers these benefits and simplifies M&A activities will greatly improve an organisation’s ability to grow and be successful. It may even open up new opportunities that might not have been possible without the cost, flexibility, and scalability benefits that cloud solutions can deliver.

With businesses already realising real benefits, the cloud’s role in M&A is only set to grow. By building a cloud model that works, organisations can avoid reorganising IT operations for each merger or acquisition and ensure a much more seamless transition.

Through implementing an approach that can speed the execution and success of these deals, CIOs can look to deliver value from the IT department that goes far beyond just support, to true business leadership.

Written by Sebastian Krause, General Manager for IBM Cloud Europe

IBM teams up with SK C&C to teach Watson learns Korean

Bukchon Hanok Village in Seoul, South Korea.SK C&C has continued Korea’s efforts to increase the usage and adoption of cloud computing within the region, announcing a new strategic alliance with IBM focused on the Watson cognitive computing platform.

As part of the agreement, IBM will train Watson to understand and comprehend Korean, and South Korea-based developers will create a number of localized API’s and services to increase adoption rates of such advanced cloud computing technologies in the region. Korean will be Watson’s eighth language, lining up with English, French, Italian, Spanish, Brazilian Portuguese, Japanese, and Arabic.

“Watson remains at the forefront of cognitive computing: advanced systems that learn at scale, understand with meaning, reason with purpose and interact with humans in natural ways,” said David Kenny, GM for IBM Watson. “The South Korean marketplace is moving quickly to embrace the disruptive opportunities from next generation technology.

“Our strategic alliance with SK Holdings C&C will put cognitive services in the hands of more businesses and developers, allowing them to apply Watson within their organizations to help transform entire industries and professions.”

Korea has been making positive strides in recent months to increase the adoption rate of cloud computing within the country, announcing a number of initiatives in March. Adoption rates are reported to be as low as 6.4% within the country currently, which could be perceived as low considering the number of tech companies which has grown out of Korea, though the government is planning to increase this to 13% over the next twelve months. Over the same period, the government also plans to increase the number of Korean cloud companies from 353 to 500.

While this announcement focused on cloud computing as a broader technology set, the government also announced plans to invest 100 billion won (approximately $87.2 million) to foster the development of supercomputers. The Ministry of Science, ICT, and Future Planning said it would invest 10 billion won annually for the next 10 years to boost the growth of artificial intelligence, big data, the Internet-of-Things technologies and other emerging industries through supercomputers. The ambition is to create a supercomputer with a data-processing speed of 1 petaflop (PF) in five years, eventually reaching 30 PF by 2025.

As part of the partnership between IBM and SK C&C, the telco will run Watson and Bluemix from its Pangyo Cloud Centre, to foster the growth of cognitive computing and artificial intelligence. More specifically SK C&C is hoping the introduction of the technologies will improve mobile device experience, as well as consumers’ call centre interactions. SK C&C will also become IBM’s preferred distributor for cognitive solutions in South Korea.

“This alliance highlights SK’s dedication to growing our artificial intelligence-based data services business, strengthening our Ai leadership position, as well as spurring innovation and Ai adoption across Korea,” said Park Jung-ho, CEO of SK Holdings C&C.

The partnership between IBM and SK C&C is one of a number of examples of IBM’s efforts to broaden the appeal to the international audience. SK C&C will assist in developing Watson’s advanced conversational capabilities in Korean, in the same way SoftBank is aiding for Japanese, Mubadala for Arabic and GBM in South America. Each of these companies, including SK C&C, are developing local communities of developers to build, explore and create new applications in their native languages. Korean language Watson services are expected to become available early next year.

IBM launches quantum computing platform for public on cloud

IBM QuantumIBM has announced its quantum computing platform, Quantum Experience, will be available to the public through its cloud platform, who can access and run experiments on the company’s quantum processor.

The platform, which will be delivered onto any desktop and mobile device, will drive IBM’s efforts to redefine its perception in the industry. The company believe quantum computing is the future of computing and has the potential to solve certain problems that are impossible to solve on today’s supercomputers.

“Quantum computers are very different from today’s computers, not only in what they look like and are made of, but more importantly in what they can do. Quantum computing is becoming a reality and it will extend computation far beyond what is imaginable with today’s computers,” said Arvind Krishna, SVP at IBM Research. “This moment represents the birth of quantum cloud computing.

“By giving hands-on access to IBM’s experimental quantum systems, the IBM Quantum Experience will make it easier for researchers and the scientific community to accelerate innovations in the quantum field, and help discover new applications for this technology.”

IBM believes momentum driven from Moore’s law is ‘running out of steam’, quantum computing will be the next catalyst for innovation in the cloud computing era. The power available through quantum computing has the potential to take technologies such as artificial intelligence to the next level, as well as increasingly the long-term potential of IBM’s Watson.

Quantum computing is by no means a new idea, Richard Feynman proposed to build computers based on the laws of quantum mechanics in 1981, but is only now becoming a reality within the industry. A classical computer makes use of bits to process information, where each bit represents either a one or a zero. In contrast, a qubit can represent a one, a zero, or both at once, which is known as superposition. The outcome could result in a platform which can process calculations dramatically faster than classical computers.

Some corners of the industry could see IBM as one of the organizations who have been left in the pre-cloud era, though this announcement and the work done by the team to progress Watson is seemingly creating a new market for the business. As opposed to simply playing catch-up in the traditional cloud markets, IBM would appear to be looking further afield to redefine the perception of IBM.

IBM becomes latest tech giant to join blockchain euphoria

Cloud computingIBM has launched its updated blockchain offering for the financial, healthcare and government industries, on IBM’s cloud platform Bluemix as well as Docker.

While blockchain is another trend which has been empowered by the transition to cloud computing, the same security concerns persist as with cloud computing as the more senior technology family member. IBM claims the new blockchain offering answers these demands and concerns, while also meeting existing regulatory and security requirements.

“Clients tell us that one of the inhibitors of the adoption of blockchain is the concern about security,” said Jerry Cuomo, VP of Blockchain at IBM. “While there is a sense of urgency to pioneer blockchain for business, most organizations need help to define the ideal cloud environment that enables blockchain networks to run securely in the cloud.”

The blockchain adoption seemingly fits into IBM’s continued quest to transform its business, moving away from legacy technologies and build new fortunes in the cloud. Although IBM could be seen as being slightly slow to the cloud party, it has made positive strides in putting its name forward in the cognitive computing sub-sector (IBM’s Watson), and now blockchain. Industry insiders have told BCN tech giants such as Microsoft are interesting in the potential of blockchain, though IBM are one of the first to make such a solid commitment.

While the company has been demonstrating healthy growth in the cloud market segment, its recent quarterly earnings highlighted the decline of traditional IT technologies. The company’s quarterly earnings declined for the 16th straight quarter though its Strategic Imperatives projects, which include all cloud computing efforts, grew 14% to $7 billion.

From a feedback perspective, we asked BCN readers what they thought of IBM’s cognitive computing technology, Watson, which seems to be gaining healthy media attention. 40% of the industry believes Watson is the industry leader for cognitive computing and 20% say it’s in the pack. 40% believe the media attention is down to a powerful PR machine in IBM’s corporate team.

Kimberly-Clark implements IoT-based app for facilities managers

Iot isometric flowchart design bannerKimberly-Clark’s professional business unit has announced the launch of a new Intelligent Restroom app that helps customer’s better monitor and manage restrooms remotely.

The app, which was built on IBM’s IoT development platform, Bluemix, and hosted on the same company’s cloud platform, combines IoT and cloud capabilities to allow facility manager’s to receive data and alerts from various devices in restrooms, in an effort to improve efficiency.

“The restroom and supplies management have always been important factors in facilities management, however, we now know they’re critical to maintaining the business itself,” said Bryan Semkuley, VP of Global Innovation at Kimberly-Clark Professional. “We wanted to help our clients reduce tenant churn, lower costs, and improve the customers’ experience along the way. That’s when we turned to innovations in cloud and IoT from IBM that can be operated from facilities managers’ smartphones.”

The team at Kimberly-Clark Professional claim initial tests of the app have helped customers reduce the amount of supplies used in the restroom by up to 20%, and the app is now available in North America, with plans to expand internationally over the course of 2016.

“Kimberly-Clark Professional products are used by one fourth of the world’s population on a regular basis,” said Rachel Reinitz, CTO for IBM’s Bluemix Garage. “IBM Cloud, from development platform through IoT, enabled them to develop and deploy the innovative Intelligent Restroom from the ground up.”