Our resident Cognizant digital/mobile expert, Peter Rogers, asked me to recommend a digital strategies topic to share, and I suggested Beacons for this week. I confess to reading about them daily without knowing much about them, so I want to thank Peter for this article! Enjoy!
Beacons do not push out notifications. They broadcast an advertisement of themselves (traditionally their UUID, major and minor values) and can be detected by Bluetooth Low Energy (BLE) devices.