Aria Systems weighs in on the recent decision by the North Carolina Education Lottery to allow players to purchase tickets by subscription for three select games through its website. Lottery officials said they would allow players with computer access to buy tickets for its popular Powerball, Mega Millions and Carolina Cash 5 games in November.
North Carolina’s Education Lottery joins at least 11 other state lotteries in the United States that already provide some kind of subscription service to lottery players.
“Today, when it comes to generating sales and profits, large enterprises such as the North Carolina Education Lottery are discovering that ‘one size does not fit all.’ Therefore, it comes as no surprise that the state’s Education Lottery is adding subscription sales for a better customer experience, not to mention increased ticket sales,” said Andy Eliopoulos, Sr. Director of Product Marketing, Aria Systems.