Christmas Eve and the AWS/Netflix outage to me aren’t so much about whether or not the Cloud is viable or scary or dangerous. Rather, the event resonated with users across the United States because the Cloud delivers so much utility to each of us. And regardless of who was at fault–Netflix or Amazon Web Services, the event made it clear that there’s no going back and that the Cloud has quickly become a part of our culture and our everyday lives. This is significant because while the Internet itself is a technology consumers have grown to love, Cloud is a way of delivering service that makes a service like Netflix streaming possible, and at a measly $8 bucks a month. The Netflix business model of delivering outsize utility for a low price point makes the business of streaming video all the more difficult. HBO, Cinemax, and the networks for me are unusable. I sense something beyond just making money remains in play at Netflix. Somewhere in that organization seems to beat a heart that quickens for humanity.