For many corporations, welcoming the New Year also heralds the season of strategy development and budget distribution. This year, however, companies of all sizes are struggling with how to deal with the accelerating consumerization of technology and the mind numbing societal changes it brings. While each industry vertical has its own processes and business models to deal with, they all share a pressing need to develop an appropriate digital strategy. For 2017 this seems to be at the top of every executive to do list.