«Going mobile» seems to be the mantra of modern day enterprises, with 63 percent of them firmly believing that mobility leads to competitive advantage. Their belief is not without cause, as a recent survey by Nielson reports that 93 percent of consumers who research products via mobile go on to make the purchase, while 55 percent of them make the purchase within an hour. If this wasn’t reason enough for businesses to jump on the mobility bandwagon, high operational efficiency coupled with increased employee productivity and customer loyalty paint a compelling picture.