Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application’s users’ behavior and preferences for rapid applications improvements.
The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application’s users’ behavior and preferences. Such visibility allows for rapid applications improvements and enables the TurboTax user experience to be tailored to a highly detailed degree.