Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn’t be the aim of brands; delivering meaningful, tangible relevance to their users should be. We’re in a period in which the IoT pendulum is still swinging. Initially, it swung toward “smart for smart’s sake,” and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They’re taking a breath and stepping back to examine both existing and potential IoT experiences, asking themselves whether their products lend real value. Once we reach this goal, the implications for personalization are staggering. Consumers will expect devices they use and items they wear to be connected and add value to their lives. We’ll expect scales to weigh us, assess our body fat, and sync with our mobile device for personalized recommendations. Connected devices will be just another touchpoint in our increasingly digital lives. As a result, we’ll have the data, personalized touchpoints, and context to achieve great success with spot-on relevance that continues to evolve.
What’s the big deal about Nimble Cloud Volumes?
Nimble Storage has launched a new product called Nimble Cloud Volumes, an enterprise-class multi-cloud storage service that runs applications both in Amazon Web Services (AWS) and Microsoft Azure. This company claims that Nimble Cloud Volumes is the only enterprise-grade multicloud service that uses both AWS and Azure for running applications.
Well, what’s the big deal about this product? A lot actually.
First off, this represents the evolution of cloud over the last few years. When cloud emerged as a feasible technology, organizations began to implement their native applications that included both web and mobile-based ones. Then, as cloud technology and security evolved, organizations began to test, develop and migrate their production instances of traditional products such as CRM and financial applications to the cloud. Now, with Nimble Cloud Volumes, organizations can move their critical data to the cloud too as they’ll have the same durability and enterprise-level capabilities that they enjoy on-premises.
Nimble Cloud Volumes is designed to offer the same simplicity as that of a native cloud storage, and at the same time, offer enhanced data protection for critical applications. To top it, Cloud Volumes is also expected to be cost effective as customers are charged only for changed data, and not for complete additional copies. Such a pricing structure optimizes the space available on cloud, thereby making it more cost effective for customers.
In addition, Nimble Cloud Volumes uses two public clouds, and even allows users to move data between these two clouds at any time. This multicloud feature is what makes this product stand out in the crowded cloud market. The obvious advantage with using the combined services of the top two cloud platforms in the world is high data reliability. In fact, Nimble Solutions claims that it offers 99.999999% storage availability and data durability for all applications. For comparison, this is almost one million times greater than what’s available for native cloud storage.
Currently, any person who wants to make the most of the features offered by Azure and AWS have to sign up for both the services, which is practically a waste of money. Also, moving files between these two systems is anything but easy because of the differing protocols and tools used by both the services. With Cloud Volumes, this problem is handled rather easily.
In many ways, this product can be seen as a wrapper for both AWS and Azure, and a bundling of the two under the same wrapper means users can use them interchangeably.
To conclude, Nimble Cloud Volumes is an exciting product as it helps users to leverage the features of the two leading cloud storage platforms, namely AWS and Microsoft Azure. In addition, it makes it easy to move data between these two storage providers, as and when needed. Further, it offers enhanced reliability and high levels of data protection for critical applications. For all this, the cost is also nominal as users get to pay only for what they use.
In this sense, Nimble Cloud Volumes represents the next generation of products in the world of cloud computing.
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Parallels Toolbox: Our Favorite Tools
Imagine having a set of uncomplicated tools that makes it easier to use your computer. Parallels recently launched Parallels Toolbox to help users easily accomplish tasks such as taking screenshots and downloading YouTube or Facebook videos; you can even turn on “Do Not Disturb” during important presentations! Read how users of Parallels Toolbox have simplified […]
The post Parallels Toolbox: Our Favorite Tools appeared first on Parallels Blog.
Catchpoint @DevOpsSummit “Silver Sponsor” | @Catchpoint #DevOps #WebPerf
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON’s DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed for digital business, Catchpoint is the only end-user experience monitoring (EUM) platform that can simultaneously capture, index and analyze object level performance data inline across the most extensive monitor types and node coverage, enabling a smarter, faster way to preempt issues and optimize service delivery. More than 350 customers in over 30 countries trust Catchpoint to strengthen their brands and grow their businesses. Founded in September 2008 by former DoubleClick/Google veterans and backed by Battery Ventures, Catchpoint Systems is headquartered in New York City.
[webinar] How to Be a Compassionate Geek | @CloudExpo @LogMeIn #Cloud #DevOps
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You’ll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new insights into how to build your own satisfying and rewarding career by rising above the ordinary and mundane to build an extraordinary life and career as a world-class Compassionate Geek.
Ayehu to Exhibit at @DevOpsSummit | @Eyeshare #DevOps #AI #Microservices
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Israel.
LogMeIn Completes Merger with @Citrix’s GoTo Business | @CloudExpo @LogMeIn #SaaS #Cloud
LogMeIn has completed its previously disclosed merger with Citrix Systems, Inc.’s GetGo, Inc. subsidiary, a wholly owned subsidiary consisting of Citrix’s GoTo family of service offerings. The merger officially closed after market hours on January 31, 2017. Effected through a Reverse Morris Trust transaction, the merger brings together two of the preeminent players in cloud connectivity to instantly create one of the world’s top 10 public SaaS companies, and a market leader with the scale, resources and world-class talent required to accelerate innovation and significantly expand its total addressable market opportunity.
Nutanix “Platinum Sponsor” of @CloudExpo NY & Silicon Valley | #AI #DevOps
DevOps is often described as a combination of technology and culture. Without both, DevOps isn’t complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Why going ‘cloud native’ is the key to success with NFV
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MWC “I get the feeling the momentum is there – people are understanding architecturally how to make it work now,” says Steve Gleave, senior vice president of marketing at Metaswitch Networks.
Gleave could be speaking about any emerging technology within reason, but in this instance, it’s NFV (network functions virtualisation), the concept of taking old school network appliances and replacing them with software. And at Mobile World Congress this year, it’s more than likely to be one of the most used and abused terms at the Barcelona jamboree.
Cisco, Red Hat, and Altice announced this morning that they had all joined up for such an initiative, while ZTE and Telstra have also made moves in this area over the past day or so, and recent research from Heavy Reading showed that 99% of respondents were either using, testing, or considering OpenStack for their NFV deployments.
Plenty to mull over there – but is this a genuine tipping point or more bluff and bluster from the industry? Gleave argues that from Metaswitch’s perspective, the company’s Clearwater project – an open source implementation of IMS – gave it something of a head start. Yet the strategic thinking was off.
“The reality as we see it is that all of the promises of NFV everybody in theory understands – agile, cost efficient, software,” says Gleave. “Where NFV has struggled to get out of the gates is [when] people have essentially [got] software sort of running on the hardware, [and they think] ‘I’ll rip it off, stick it in this virtual machine, play around with the software emulation layer, and that’s it, we’re there’…it’s NFV because it’s working on a virtual machine in a hypervisor in the cloud.
“The reality is that if you just take this block of monolithic code and drop it in, you’ve got the same problems you had before.”
Gleave adds, while insisting Metaswitch did not fall into this trap, that the industry had been similarly bogged down in nomenclature one-upmanship. Are they calling it the next generation of NFV? Or NFV 2.0? Why is that company calling it NFV 3.0? Going forward, the ‘cloud native’ approach to development needs to be utilised.
So what does this entail? It’s essentially making sure your software is written as microservices instead of a huge block of code; small chunks of code, with well defined APIs, run in containers, with none of the baggage which comes with legacy material. “Over the next two or three years you’re going to see people rearchitect some of their software,” says Gleave. “They have to; and that will be the test of whether companies really are software companies or not.”
Elsewhere, Metaswitch announced the acquisition of OpenCloud, whose mission is to implement change in telecoms networks more efficiently and to ‘deliver the number one service layer for competitive advantage’. Clearly, and with NFV as well as 5G in mind, it’s an excellent fit. The two companies had previously partnered, and Gleave added that there was a ‘certain mentality’ which aligned, as well as cultural agreement.