All posts by James

Microsoft to launch cloud data centre region in Israel

Microsoft has announced the launch of a new cloud data centre region in Israel, bringing the total number of countries served by Azure to 21.

The region is expected to go live in 2021, starting with Azure and with Office 365 to follow. The move represents another EMEA expansion, following recent launches in Germany and Switzerland.

Among the list of customers using Microsoft's cloud in Israel are Sheba Hospital and the Tel Aviv Municipality, as well as cryptocurrency firm eToro and DevOps provider Jfrog. 

"When I speak to customers across EMEA, it is clear that the power of the cloud is essential for their competitiveness," said Michel van der Bel, president of Microsoft Europe, Middle East and Africa in a statement. "Offering Microsoft Azure and Office 365 from a data centre region in Israel forms a key part of our investment and involvement in the startup nation, as infrastructure is an essential block for the tech intensity that public sector entities and businesses need to embrace."

The 'tech intensity' marketing message continues to resonate. Anyone who has watched a Microsoft event, or read any promotional material would have happened upon the phrase, first referenced by CEO Satya Nadella at the 2018 Ignite conference. At the end of last year, the company issued a State of Tech Intensity study, polling 700 executives, which explored the emerging technologies organisations saw as critical to their future growth. Machine learning, the Internet of Things, and artificial intelligence were the most frequently cited.

You can read the full announcement here. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

The war rages on for AWS, Azure and Google Cloud: Exploring the battlefield and strategy for 2020

The hyperscale cloud providers – Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform, with other pretenders occasionally cited – naturally generate the vast majority of revenues and, with it, the headlines.

According to figures from Synergy Research in December, one third of data centre spend in Q3 ended up in hyperscalers’ pockets. The company’s most recent market share analysis, again for Q3, found that for public infrastructure (IaaS) and platform as a service (PaaS), AWS held almost two fifths (39%) of the market, well ahead of Microsoft (19%) and Google (9%).

For those who say the race has long since been won, however, the course has gradually been changing as organisations explored hybrid and multi-cloud workflows, as well as tying infrastructure and platform together with software portfolios.

European outlook

In Europe, the battleground is shifting rapidly. Each provider has planted their flag variously, aside from the hubs of London, Frankfurt et al. Google Cloud launched in Poland and Switzerland in 2019 making seven European locations in total, while Microsoft unveiled plans to launch Azure in Germany and Switzerland, also taking its European locations to seven. AWS, meanwhile, has six with two of these regions, Italy and Spain, due in early 2020 and 2023 respectively.

Companies are going deeper with Google and Microsoft when they embed the entirety of their SaaS capability around decision making for infrastructure as well

Nick McQuire, VP enterprise at CCS Insight, says that the competitive environment has ‘obviously turned up a notch’ over the past 12 months. “Even if you rewind 12 months, you’re starting to see the significant gap that AWS had, particularly in the core infrastructure as a service, compute, storage, just slightly become minimised,” he tells CloudTech. “Obviously AWS is still very much a front runner, depending on how you define it – but this is always part of the challenge in the industry.”

Talk to any number of people and you will get any number of definitions as to who is doing what and where. This obfuscation is somewhat encouraged by the hyperscalers themselves. AWS discloses its specific revenues – $8.99 billion for Q319 – while Microsoft and Google do not.

Microsoft directs its financial reporting into three buckets; productivity and business processes ($11bn in Q120), intelligent cloud ($10.8bn), and more personal computing ($11.1bn). Azure growth percentages are wheeled out, but a specific figure is not; the overall figure lies somewhere in the first two categories. According to Jay Vleeschhouwer of Griffin Securities, per CNBC, Azure’s most recent quarter was estimated at $4.3bn. Google, meanwhile, puts its cloud operation as one part of its ‘other revenues’ tag, which was $6.42bn last quarter. Analysts have been asking the company whether it will cut free the specific revenues, only to get a committed non-committal in response.

Yet therein lies the rub. Where do these revenues come from and how does it compare across the rest of the stack? As Paul Miller, senior analyst at Forrester, told this publication in February, the real value for Google, among others, is to assemble and reassemble various parts of its offerings to customers, from software, to infrastructure, and platform. “That should be the story, not whether their revenue in a specific category is growing 2x, 3x, or 10x.”

For McQuire’s part, this is the differentiation between Google and Microsoft compared with AWS. “The alternative approach is where you see companies, typically from the CEO down, that are all-in on transformation, and seeing the workplace environment and internal side of the house as part of that,” he says. “That’s typically where you will see companies go a little bit deeper with a Google or Microsoft; they will embed the entirety of their SaaS applications capabilities in and around decision making for their infrastructure as a service as well.

“That approach very much favours Microsoft, and we’ve seen more and more companies in the context of Microsoft’s big announcements last year.”

The preferred cloud and avoiding lock-in

With this in mind, McQuire sees the rise of the ‘preferred cloud’, as the marketing spiel would put it. AT&T and Salesforce were two relatively recent Microsoft customers whose migrations were illustrated by this word. It doesn’t mean all-in, but neither does it really mean multi-cloud. “Companies will start to entrench themselves around one strategic provider, as opposed to having one multiple cloud, and [being] not necessarily embedded business-wise into a strategic provider,” says McQuire.

This represents a fascinating move with regards to the industry’s progression. Part of the reason why many industries did little more than tip their toes into the cloud in the early days was down to the worry of vendor lock-in. Multi-cloud and hybrid changed that up, so should organisations be fearful again now? McQuire notes Microsoft has been doing a lot to change its previous image, yet a caveat remains.

“There’s always going to be that pre-perceived notion among companies out there that they have to careful with going all-in with Microsoft around this,” he admits. “You see companies navigate through those complexities… [but] I feel that there’s a growing set of customers, particularly globally, and if they’re going with Azure they’re going heavily and quite deep with Microsoft across the piece, as opposed to taking a workload by workload Azure model.”

While Google Cloud is seeing areas of success, particularly among high level services around machine learning, there’s a longer game at play

According to a recent study from Goldman Sachs, more organisations polled were using Azure for cloud infrastructure versus AWS. It’s worth noting that the twice-annual survey polls only 100 IT executives, but they are at Global 2000 companies. Per CNBC again, 56 execs polled used Azure, compared with 48 for AWS.

This again shows the wider strength of the ecosystem, according to McQuire. “For the companies that are making more investments in the infrastructure as a service for Microsoft, they’re doing it with a complete picture in mind around the strength of these higher level services, particularly as you shift into SaaS applications and, more important, a lot of security and management capabilities,” he says. McQuire adds that Microsoft has had success with Azure in the UK, for instance from the number of firms who have moved to Office 365 over the past few years.

What next for Google?

Google Cloud, meanwhile, has had a particularly interesting 12 months. In terms of making noise, under the leadership of Thomas Kurian, the company has been especially vociferous. Its acquisitions – from Looker to Alooma, from Elastifile to CloudSimple – stood out, and even this year a raft of news has come through, from retail customers to storage and enterprise updates.

Expect more acquisitions to come out of Google Cloud in the coming year in what is going to be a long game. Despite the various moves made in terms of recruitment and acquisitions in beefing up Google’s marketing and sales presence, plenty more is to come. “Whilst clearly I think the focus is on improving Google Cloud and targeting very key areas – and they’re seeing areas of success, particularly among high level services around machine learning – there’s a longer game at play,” says McQuire. “The question is: how much time do they have in this arena?

“They’re going to have to focus more and more on some of those higher-level services, as opposed to the commodity infrastructure as a service market,” McQuire adds. “I think it’s going to be an ongoing battle for Google for awareness in the industry, in the market, and more importantly, I think there is still a large number of customers who are just not that well educated on what Google is doing in this space.” in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Google Cloud and Bharti Airtel partner in echo of Azure and Jio telecoms deal

Google Cloud’s rampant push at the start of this year has continued, with the company announcing a partnership with Indian telco Bharti Airtel, as well as a customer win in airline Lufthansa.

The agreement with Airtel will see the company offer collaboration tool G Suite to small and medium sized businesses as part of its integrated B2B connectivity solutions.

According to the most recent figures from Statista, Airtel currently sits third in terms of market share for wireless telecom subscribers at 27.58%, behind leader Vodafone Idea and less than 1% behind Reliance Jio (27.8%).

“Airtel and Google Cloud have a shared vision of delighting customers with great products. India, with its growing economy and adoption of digital services, offers one of the biggest opportunities to serve customers with innovative solutions,” said Gopal Vittal, managing director and CEO of Bharti Airtel’s India and South Asia. “We are pleased to further strengthen our deep relationship with Google Cloud and build products and services aimed at transforming Indian businesses.”

In August, Reliance Jio signed a 10-year deal with Microsoft which featured a variety of integrations. The telco would move its non-network applications to Azure, while its internal workforce would receive the Microsoft 365 suite. Jio’s connectivity infrastructure would also promote the adoption of Azure as part of the company’s cloud-first strategy.

Google’s partnership with Airtel will aim to make a dent in the Microsoft/Jio deal. “Indian companies are making a massive transformation to the cloud and we’re thrilled to partner with Airtel to support this transition,” said Google Cloud CEO Thomas Kurian.

The Indian market is an interesting one. While, like China, the country performed poorly in the most recent Asia Cloud Computing Association (ACCA) analysis in 2018, this is primarily due to the disparity between the most connected and rural areas. According to Synergy Research at the time of the Jio partnership, Amazon Web Services (AWS) and Microsoft were the clear one and two in India. Satyajit Sinha, an analyst at Counterpoint, told the Economic Times in August that the move would require AWS and Google to come up with ‘new, perhaps cheaper’ models for the Indian market.

Elsewhere, Lufthansa Group has chosen Google Cloud for its operations efforts. Citing machine learning and infrastructure capabilities, the airline is looking to streamline its data processes including recommendations for greater customer experience. “We’re bringing the best of Lufthansa Group and Google Cloud together to solve airlines’ biggest challenges and positively impact the travel experience of the more than 145 million passengers that fly annually with them,” said Kurian.

It has not all been good news for Google this week, however. According to reports, healthcare software provider Epic is opting to move ahead with AWS and Azure as its cloud providers, citing a lack of interest in Google Cloud among its customers. Healthcare, alongside retail and financial services, are the three primary industries Google is targeting, as Kurian noted at last April’s Google Next. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Expect 2020 to see public and private cloud outspend traditional IT infrastructure, says IDC

Revenue for cloud infrastructure equipment dipped a little in the most recent quarter, IDC has argued – yet it is more indicative of a wider IT downturn than a cloud-specific malaise.

The analyst firm, in its latest Worldwide Quarterly Cloud IT Infrastructure Tracker report, found an overall quarterly figure of $16.8 billion (£12.9bn) – a decline of 1.8% year over year. IDC increased its forecast for total 2019 spending to $65.4bn, which represents flat performance.

Public cloud saw something of a hit according to IDC’s figures, with a downturn of 3.7% year over year, albeit seeing $11.9bn in quarterly sales. The analyst notes to expect more quarterly volatility, particularly as the hyperscalers continue to dominate the market, as the overall segment generally trends upwards.

For 2019, public cloud saw minimal change in market share, comprising just over 30% of the overall cloud IT infrastructure market. This is expected to reach almost 40% by 2023. Yet the key figure here is 2020, where IDC expects public and private cloud spending outperform traditional IT. 2019 saw the balance nearly tipped at 49.8% for public and private cloud, although recent quarters (Q319 at 53.4%) saw success.

When it came to specific vendors, Dell Technologies was the best performing in Q3, capturing 15.5% of the market share at $2.62bn revenues. This was a 2.6% downturn on the previous year, with HPE (8% rise, 11% share), Inspur (14.8% rise, 7.2% share) and Cisco (5% rise, 6.7% share) helping to take up the slack. Lenovo, at $723 million, saw a 20.2% yearly downturn to drop to fifth in the market.

Looking at specific geographies, decline was noted in the US, Western Europe, and Latin America. Again, IDC noted, this was related to a general market blip. Asia Pacific – excluding Japan – saw growth of 1.2% year on year, which IDC saw again as flat.

You can find out more about the IDC Worldwide Quarterly Cloud IT Infrastructure Tracker here. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Google Cloud unveils premium support offering to further woo enterprise customers

Google Cloud continues to push its wares for an enterprise base with the launch of a premium support offering for enterprise and mission-critical requirements.

The service builds upon current offerings, of providing technical account managers and 15-minute SLOs (service level operations). Any companies with premium support will have their cases handled directly by the best of the best – or ‘context-aware experts’, for the jargon version. Context-aware, in this instance, means support staff who understand their customers’ peak events and will work before, during and after to ensure no issues.

Google also promises a case management API, which aims to specially integrate the vendor and customer systems, while premium members will also get access to Google Cloud’s training library, as well as a sneak peek at previews for key product launches.

“Premium Support has been designed to better meet the needs of our customers running modern cloud technology,” wrote Atul Nanda, vice president support at Google Cloud. “We’ve made investments to improve the customer experience, with an updated support model that is proactive, unified, centred around the customer, and flexible to meet the differing needs of their businesses.”

It has been a busy start to the year for Google. The company unfurled its coldest storage package, Archive, in general availability last week, before taking the opportunity availed by retail show NRF to announce updates for retailers to get on board with Google’s cloud. Kohl’s, Lowe’s and Wayfair are just three of the recently announced major retailers confirmed as Google Cloud customers.

Focusing on the enterprise space and building up the sales and marketing channels have been the key priority for Thomas Kurian in the 12 months since he became Google Cloud CEO. Indeed, Kurian used his first major speaking slot last February to advocate the use of old-school sales tactics to woo the enterprise customers. The previous October, former product management lead Amir Hermelin delivered a valedictory post which argued his previous employer had missed the boat in the enterprise.

Since then, many of Google Cloud’s moves – or at least the marketing messages behind them – have had the enterprise in mind. Take the storage growth plan announced in March for companies who spend $10,000 per month for a year, or the acquisitions of Looker and Elastifile, or security partnerships with Palo Alto and McAfee among others. The question for Google now is how to convert these moves into decision making from the highest level at the world’s largest companies.

Premium Support is available now with Google Cloud promising additional features and support plans throughout the year. You can read the full Google blog here. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Cloud infrastructure trends: Usage continues to rise – with AWS-VMware workloads soaring in parallel

85% of organisations expect to have the majority of their workloads cloud-based by the end of 2020, according to a new study from AllCloud.

The study, which polled more than 150 IT decision makers at organisations where at least 300 employees were using cloud infrastructure, found seven in 10 respondents already ran at least half of their workloads on the cloud.

When it came to organisations’ primary goals when deciding on their cloud platform of choice, three areas stood out. Not surprisingly, security came out on top, cited by 27.6% of those polled, yet reliability (26.3%) and flexibility (22.4%) fared similarly. This makes for an interesting comparison with cost, cited by only 13.8% of respondents.

Almost half of those who were using a multi-cloud approach had Microsoft Azure (49.3%) as their platform of choice. Google Cloud Platform, cited by 40.1% of those polled, came next, with IBM (32.2%) and Oracle’s (20.4%) clouds trailing.

Given AllCloud’s focus is primarily on supporting AWS initiatives – alongside Salesforce and NetSuite – it makes no attempt to hide the fact it is an AWS-centric report. When it came to specific services – of the more than 170 in AWS’ portfolio – explored next year, database, cited by 21.1% of those polled, was the most frequently cited. IoT services (17.1%) were also keenly cited, alongside containers and microservices (14.5%).

Perhaps the most illuminating statistic came through AWS’ partnership with VMware. According to the data, almost three quarters (73%) of enterprise private workloads are using VMware. Expect this to continue this year, AllCloud asserts. “The existing partnership is likely to grow stronger and broader, with more accessibility released between the technologies,” the report notes. “This will allow a faster rate of enterprise adoption for organisations that want to leverage the benefits of the cloud.”

“The report’s findings are consistent with feedback that AllCloud has been receiving from its clients across the globe – which is that their use of cloud infrastructure and related technologies has been growing – and fast,” the report notes. “As these companies have grown, and their digital transformation programs have progressed, many have embraced AWS as their foundation.” in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Google Cloud unveils retail updates, expands Lowe’s and Wayfair partnerships

Google Cloud has announced it is expanding its retail acceleration program (RAP) among other initiatives designed to scale up retailers’ cloud projects.

The moves were announced at NRF 2020, the biggest event in the retail space, with Google doubling down on its message to accelerate retailers’ digital growth and customer experience – pinned together with its data expertise.

Alongside RAP, which is Google’s overarching term for services which help retailers optimise their websites as well as drive greater footfall, other tools were announced in various stages of availability. Google Cloud Search for Retail, in the pilot stage, aims to utilise the company’s AI and machine learning tools to provide higher quality product search results for websites and applications, while Google Cloud 1:1 Engagement for Retail, just launched, is a best practice guide to building out models and products in data analytics platform BigQuery.

Among Google Cloud’s retail customers are Kohl’s in the US, Carrefour in France, and Sainsbury’s in the UK; the latter having been announced in October. The company took the opportunity at NRF to unveil further customer updates. Hardware chain Lowe’s, which says it is in the ‘early stages’ of a large scale technology transformation to the tune of $500 million annual investment through 2021, is expanding its partnership with Google Cloud, while last week it was announced eCommerce firm Wayfair was using Google’s hybrid connectivity to tackle capacity issues during peak hours.

Writing in a company blog post, Google Cloud CEO Thomas Kurian noted the opportunity available to retailers in building out their digital initiatives – as well as the wide variety of complimentary services on offer.

“One thing is clear: digital transformation is more than just a requirement. It’s a race,” wrote Kurian. “Retailers that transform the fastest are the most successful.

“Staying viable in the retail market today means using technology to solve big problems,” Kurian added. “Google continues to innovate and provide industry-specific tools that help retailers not just keep up with the competition, but also to win the ever-changing race.”

A common trend assessed by industry watchers over the past 12 months has been the rise of retailers building out their cloud initiatives – and particularly those who choose not to go to infrastructure leader Amazon Web Services (AWS). At the start of last year, Albertsons signed a three-year deal to make Microsoft Azure its preferred public cloud. Per a CNBC report, Albertsons CIO Anuj Dhanda said the decision was made because of Azure’s ‘experience with big companies, history with large retailers… and because it isn’t a competitor.’

The note was thinly veiled; in May Amazon surpassed Walmart as the leading retailer on the Forbes Global 2000 list, with the two companies previously having a well-documented spat. Amazon counts several leading retailers in its cloudy stable, from River Island, to Under Armour, to of course itself.

Under Kurian’s leadership, Google has put sharper focus on targeting specific industries. The Google Cloud CEO cited retail, healthcare, and financial services at Next in April as the three industries key to Google’s customer base, noting that the company worked with seven of the top 10 retailers.

You can read more of Google Cloud’s retail updates here. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Bundesliga goes all-in on AWS, cites ML and AI expertise for archiving as key

Yet another sporting franchise is signing up with Amazon Web Services (AWS) to utilise its artificial intelligence (AI) and machine learning (ML) capabilities. The Bundesliga, Germany’s top flight football league, has announced it its going all-in on AWS to beef up its statistical acumen as well as improve the fan experience.

Among the technologies in AWS’ arsenal being used by the Bundesliga are image and video analysis tool Rekognition, as well as SageMaker, to build, train and deploy ML models. The league will use another ML service, Personalize, to ‘create real-time and individualised recommendations’ and ‘offer fans personalised game footage, marketing promotions, and search results based on their favourite teams, players, or matches.’

One aspect which Rekognition will be used for is particularly interesting – and relates to similar usage by another sporting client. The Bundesliga will build a cloud-based media archive which will automatically tag frames from more than 150,000 hours of video with metadata, such as games, players and venue, meaning a much easier search process.

This will, presumably, create other opportunities for the league: in June, NASCAR moved to AWS with the aim of launching new content from its archive called ‘This Moment in NASCAR History’, helped by the added metadata.

“We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga in a statement. “Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”

Alongside NASCAR, AWS has announced deals with Major League Baseball and Formula 1 over the past 18 months. The latter has particularly become a flagship customer, with technical director Ross Brawn taking to the stage at re:Invent 2018 to discuss the ‘F1 Insights Powered By AWS’ launch, including exploring telemetry data and high performance computing (HPC) environments. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Google Cloud goes ice cold with general availability of Archive storage class

Google Cloud has announced the general availability of Archive, its coldest storage offering focused on long-term data retention.

Cold storage, unlike its antithetical hot cousin – see Wasabi as an example of the latter – is for workloads which are accessed less than once a year and has been stored, usually, for many years. It is pitched by the hyperscalers as a replacement for tape backups; when Amazon Web Services (AWS) launched Glacier Deep Archive at 2018’s re:Invent, CEO Andy Jassy told the audience they would ‘have to be out of their mind’ to manage their own tape moving forward.

Google’s Archive, meanwhile, aims to differ from Amazon’s version in a couple of ways. When this publication reported in March on updates to Coldline, Google’s ever-so-slightly-warmer storage class, it noted ‘high availability and low latency as its calling card.’ Google aims for no delay on data retrieval – ‘millisecond latency’, as the company puts it – compared with AWS which offers restoration any time between one minute and 12 hours.

Archive is priced at $0.0012 per GB per month, or $1.23 per terabyte per month. This is above AWS and Azure, who are priced the same at $0.00099 per GB per month and $1 per TB per month. This is part down to the longer remit for an early deletion charge – Google has it at 365 days compared with 180 days for AWS and Azure. It is worth noting that this is a basic guide, with caveats between the providers for workloads and usage.

Google Cloud Archive was first announced last April, with the promise at the time of ‘later this year’ only slightly out. “Having flexible storage options allows you to optimise your total cost of ownership while meeting your business needs,” wrote Geoffrey Noer, Google Cloud storage product manager in a blog announcing general availability. “At Google Cloud, we think that you should have a range of straightforward storage options that allow you to more securely and reliably access your data when and where you need it, without performance bottlenecks or delays to your users.”

You can compare cold storage offerings by visiting Google's page, AWS', and Microsoft's. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Veeam to be acquired by Insight Partners in $5 billion deal

Veeam has always been a green company – in terms of its branding and UI at least – and now the Swiss cloud backup and data management provider is getting its Green Card.

Software investor Insight Partners announced it is set to acquire Veeam in a transaction valued at $5 billion (£3.84bn), with Veeam becoming a US-based company with a US leadership team.

Veeam focuses on what it describes as a ‘single platform for cloud, virtual and physical’; integrating cloud backup and disaster recovery, orchestration, mobility, monitoring and analytics. The company has found leadership roles in Gartner’s Magic Quadrant for data centre backup and recovery solutions on three occasions, with Insight Partners boasting Veeam as ‘the clear market leader’, with more than $1 billion claimed in annual sales and more than 365,000 global customers.

William H. Largent, previously executive vice president operations, is promoted to CEO as part of the acquisition. “Veeam has enjoyed rapid global growth over the last decade and we see tremendous opportunity for future growth, particularly in the US market,” said Largent in a statement. “Veeam has one of the highest calibre global workforces of any technology company, and we believe this acquisition will allow us to scale our team and technology at an unrivalled pace.”

The comment around US expansion is an interesting one, as many will recognise Veeam as a European stronghold offering differentiation through choice and simplicity – and partnering with US companies to help them cross the chasm for European customers. CloudTech spoke with David Friend, CEO of storage provider Wasabi Technologies, in August as the company was in Europe having just announced partnership agreements. Veeam was one of the first partners.

It has been a busy – and expensive – week for Insight. Earlier the company confirmed it was buying Armis for $1.1bn in what was claimed as the largest enterprise Internet of Things (IoT) cybersecurity transaction.

“Veeam’s platform is the most advanced and complete data management solution available to businesses requiring a seamless blend of data backup and recovery, data protection, data security and data availability,” said Insight Partners managing director Mike Triplett in a statement. “We are committed to supporting Veeam’s next phase of leadership and growth in the United States, continued market-share leadership position in EMEA and continued global expansion.”

The acquisition is expected to close in the first quarter of 2020. in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.