Category Archives: VMware

Dells finds $67 billion to acquire EMC and create cloud giant

Dell office logoAs extensively leaked PC and server outfit Dell today announced it will be acquiring storage giant EMC for $67 billion to create a leading player in the datacentre and cloud industries.

Dell is privately held by founder Michael Dell and VCs MSD Partners and Silver Lake. The combined company will remain private, while VMWare, which is majority owned by EMC will remain separate and publicly traded. This deal is the biggest tech M&A deal of all time and the resulting company will be one of the world’s largest privately held ones. Dell only cost $25 billion to take private, so it’s asking for a big contribution from its equity partners.

As with any massive M&A scale and efficiencies will be major strategic benefits, but the two companies were also keen to stress how much they complement each other, with Dell strongest in the SMB and public sector markets while EMC’s strongest area is blue-chip corporates. In terms of product portfolio the narrative inevitably refers frequently to end-to-end solutions and that sort of thing.

“The combination of Dell and EMC creates an enterprise solutions powerhouse bringing our customers industry leading innovation across their entire technology environment,” said Michael Dell. “Our new company will be exceptionally well-positioned for growth in the most strategic areas of next generation IT including digital transformation, software-defined data center, converged infrastructure, hybrid cloud, mobile and security.

“Our investments in R&D and innovation along with our privately-controlled structure will give us unmatched scale, strength and flexibility, deepening our relationships with customers of all sizes. I am incredibly excited to partner with the EMC, VMware, Pivotal, VCE, RSA and Virtustream teams and am personally committed to the success of our new company, our customers and partners.”
“I’m tremendously proud of everything we’ve built at EMC – from humble beginnings as a Boston-based startup to a global, world-class technology company with an unyielding dedication to our customers,” said Joe Tucci, CEO of EMC. “But the waves of change we now see in our industry are unprecedented and, to navigate this change, we must create a new company for a new era. I truly believe that the combination of EMC and Dell will prove to be a winning combination for our customers, employees, partners and shareholders.”
It’s not difficult to spot the customary synergies in this deal. When Dell went private it was primarily to allow a complete strategic overhaul away from the voracious quarterly demands of Wall Street. Fundamentally it wanted to move out of the highly commoditised PC market on which it was founded in the 80s, and into core enterprise IT sectors such as servers.

EMC has been in the enterprise data storage game for even longer, is been threatened by pure play cloud providers and needs to move with the times. Just as with Dell, EMC seems to be betting that removing the rabid short-termism that comes with being a public company will allow it the space to do that and, assuming MSD and Silver Lake remain patient the new company should be able to innovate and compete well in the cloud, virtualization and IoT worlds.

“We are excited and honoured to invest in the outstanding businesses built by Joe Tucci and his world-class management team,” said Egon Durban, managing partner of Silver Lake. “We believe the strategic integration of EMC and Dell will generate unparalleled depth and breadth across servers, storage, virtualization and the next era of converged infrastructure, creating a global technology platform poised for sustained long term growth and innovation in the years to come. We are doubling down and increasing our investment in this differentiated market leader for the next paradigm of enterprise computing.”

The plan is for Michael Dell to run the whole company and Tucci to move on when the deal is done. A deal this size will take a while to get approval and complete, so nothing concrete will happen for a few months yet. But when it does, the cloud market will hopefully be more competitive than ever.

Dell said to be considering EMC acquisition

Dell serversComputing giant Dell is in advanced talks to buy storage company EMC according to a WSJ report, citing the inevitable people familiar with the matter.

A full acquisition seems unlikely since EMC is around double the size of Dell if you compare its $50 billion market cap with the $25 billion is cost to take Dell private. More probable would be for Dell to keep just the storage part of EMC, while spinning off VMware, which is mostly owned by EMC.

Another report from Re/code, which was itself acquired from the WSJ by Vox Media earlier this year, insists only the storage part of EMC has ever been on the table. It also makes the point that Dell would have to add significantly to its current debt pile of $12 billion to fund any deal.

If this move did go ahead it would set a new record for the value of tech-only M&A, topping the $37 billion Avago is paying for Broadcom. Dell is increasingly been moving towards enterprise IT, and away from PCs, since it was taken private by its founder. It has often been outbid by the likes of HP for in enterprise IT acquisitions in the past and EMC may be viewed as a relative bargain, having failed to recover its dotcom bubble highs.

Tech News Recap for the Week of 9/14/2015

Were you busy last week? Here’s a quick tech news recap of articles you may have missed from the week of 9/14/2015.

Tech News RecapAT&T says malware secretly unlocked hundreds of thousands of phones. A survey indicates that companies will be moving to containers next year. MI5 chief says encryption is putting terrorists beyond the reach of the law. Big data projects have been increasing, but is it because of CIOs?

Tech News Recap

  • Survey Says That Companies Are Set To Move Big Into Containers Next Year
  • AT&T says malware secretly unlocked hundreds of thousands of phones
  • VMware NSX roadmap puts focus on SDDC and cloud security
  • Encryption puts terrorists beyond the reach of the law, says MI5 chief
  • DoD CIO plans to let contractors use commercial cloud services on DoD property
  • The Storage (R)Evolution or The Storage Superstorm?
  • Why (and how) VMware created a new type of virtualization just for containers
  • Big data projects gaining steam, but not due to the CIO
  • Is the Cloud Right for You?
  • How Sunny Delight juices up sales with cloud-based analytics
  • 10 ways automation may open up new IT job opportunities
  • Why IT Buyers Choose Hyperconverged Infrastructure
  • Dreamforce: Uber CEO Tells How the Cloud Made Ride-Sharing Possible
  • Should You Trust Your CEO With Cloud Computing Decisions?
  • Why the future of sports is in the cloud

There’s been a lot of articles around containers and container management tools. If you would like to learn more, download our whitepaper, “10 Things to Know About Docker

 

By Ben Stephenson, Emerging Media Specialist

Tech News Recap for the Week of 9/14/2015

Were you busy last week? Here’s a quick tech news recap of articles you may have missed from the week of 9/14/2015.

Tech News RecapAT&T says malware secretly unlocked hundreds of thousands of phones. A survey indicates that companies will be moving to containers next year. MI5 chief says encryption is putting terrorists beyond the reach of the law. Big data projects have been increasing, but is it because of CIOs?

Tech News Recap

  • Survey Says That Companies Are Set To Move Big Into Containers Next Year
  • AT&T says malware secretly unlocked hundreds of thousands of phones
  • VMware NSX roadmap puts focus on SDDC and cloud security
  • Encryption puts terrorists beyond the reach of the law, says MI5 chief
  • DoD CIO plans to let contractors use commercial cloud services on DoD property
  • The Storage (R)Evolution or The Storage Superstorm?
  • Why (and how) VMware created a new type of virtualization just for containers
  • Big data projects gaining steam, but not due to the CIO
  • Is the Cloud Right for You?
  • How Sunny Delight juices up sales with cloud-based analytics
  • 10 ways automation may open up new IT job opportunities
  • Why IT Buyers Choose Hyperconverged Infrastructure
  • Dreamforce: Uber CEO Tells How the Cloud Made Ride-Sharing Possible
  • Should You Trust Your CEO With Cloud Computing Decisions?
  • Why the future of sports is in the cloud

There’s been a lot of articles around containers and container management tools. If you would like to learn more, download our whitepaper, “10 Things to Know About Docker

 

By Ben Stephenson, Emerging Media Specialist

VMworld 2015: A Summary of Major Announcements from VMware

Earlier in the week, I posted recap blogs from Monday and Tuesday’s general sessions at VMworld. Below is a summary of the major announcements from VMware that came out of the event (with my own minor tweaks).

 

vCloud Air:

Disaster Recovery OnDemand™: VMware will add a pay-for-what-you-consume pricing option to VMware vCloud Air Disaster Recovery. Customers will pay a flat fee for each VM protected and the amount of storage consumed by the VMs. When a DR test is run or a DR event occurs, customers will only pay for the compute consumed when VMs are running.

Site Recovery Manager Air™: Site Recovery Manager Air is a SaaS offering that will provide VMware vCloud Air Disaster Recovery customers with a comprehensive management solution for designing, testing, executing and orchestrating centralized business continuity and disaster recovery plans. VMware Site Recovery Manager Air will enable fast, reliable and orchestrated recovery of multi-VM applications and data centers protected in VMware vCloud Air.

VMware vCloud Air Object StorageVMware vCloud Air Object Storage is a portfolio of highly scalable, reliable and cost effective storage services for unstructured data. VMware vCloud Air Object Storage powered by Google Cloud Platform is based on Google Cloud Storage and integrated into vCloud Air OnDemand. VMware vCloud Air Object Storage powered by EMC is based on EMC ViPR, offered by EMC Cloud Services and integrated into vCloud Air OnDemand. VMware vCloud Air Object Storage will be easy to setup and exceptionally durable and available, and will reduce the need for data protection with built-in redundancy. It will support global access use cases with easy access from any device, anywhere, anytime.

VMware vCloud Air SQL – VMware vCloud Air SQL is a new database as a service offering that will provide easy access to scalable, cloud-hosted relational databases. Delivered in a cost-efficient pay-as-you-go model, and built on the trusted foundation of vSphere, vCloud Air SQL will support hybrid data solutions that seamlessly and securely extend on-premises databases to the cloud. VMware vCloud Air SQL will support Microsoft SQL Server, with a variety of memory, compute and storage options, and plans to support other relational databases in the future.

SDDC:

VMware NSX™ 6.2 – VMware NSX 6.2 enables organizations to achieve application continuity through disaster recovery and metro-pooling for more efficient use of resources throughout a single data center and across data centers. With VMware NSX, customers can reduce recovery time objectives by as much as 80%. VMware NSX 6.2 also adds better integration with physical infrastructure, enabling simplified and consistent operations for the entire data center network and the extension of micro-segmentation to physical servers. Finally, new capabilities such as Traceflow and Central CLI further simplify operations and visibility.

VMware vRealize™ Operations™ 6.1 – VMware vRealize Operations 6.1 will deliver a consistent management framework as organizations evolve from the private cloud and adopt technologies for the hybrid cloud. With the new Intelligent Workload Placement capability, VMware vRealize Operations will match the workload to a customer’s specific IT and business needs, and recommend the best placement location. Proactive Rebalancing enables customers to continually meet those needs. Operating system and application monitoring will be available natively in VMware vRealize Operations and predictive analytics help IT proactively identify and avoid potential issues across infrastructure and application stacks from a unified self-learning management solution.

vRealize Log Insight™ 3 – New features in vRealize Log Insight 3 will include double the scale and performance to 15,000 messages per second, improvements in fault tolerance around clustering, analytics improvements with new charting options and query snapshots, improved integration with vRealize Operations, and improvements in Big Data style query execution.

VMware Integrated OpenStack 2VMware Integrated OpenStack 2 will be based on OpenStack Kilo, making it current with upstream OpenStack code, and will include an industry-first seamless upgrade capability that will address one of the largest deployment and operational challenges for OpenStack clouds. VMware Integrated OpenStack will also include enhancements such as load-balancing as a service, Ceilometer and Heat Auto Scaling to make VMware-based OpenStack clouds more scalable, performant and resilient. VMware also announced VMware Integrated OpenStack will be available to service providers through the VMware vCloud Air Network program. Read this blog to learn more about VMware Integrated OpenStack 2.

VMware Site Recovery Manager 6.1 – VMware Site Recovery Manager 6.1 will integrate with VMware NSX 6.2, enabling IT to use network virtualization to simplify disaster recovery management and accelerate recovery in the software-defined data center. VMware Site Recovery Manager will orchestrate the live migration of VMs at scale between sites by automating cross-vCenter vMotion operations, enabling zero downtime disaster avoidance and data center migrations. VMware Site Recovery Manager will interoperate with VMware vSphere Storage Policy-Based Management to enable automatic, policy-based disaster protection for VMs. VMware Site Recovery Manager will now add support for stretched cluster solutions including EMC VPLEX, Hitachi Virtual Storage Platform and IBM San Volume Controller. Read this blog to learn more about Site Recovery Manager 6.1.

VMware vSphere APIs for IO Filtering – VMware vSphere APIs for IO Filtering will enable ecosystem partners including Asigra, EMC, Infinio, PrimaryIO, Samsung, SanDisk and StorageCraft to offer third party software-based data services such as replication and caching. These data services will be fully integrated in vSphere and managed through vSphere Storage Policy-Based Management, which is the same framework used to manage all the software-defined storage services in vSphere.

 

GreenPages is hosting a webinar on 9/16, “How to Increase Your IT Equity: Deploying a Build-Operate-Transform Model for IT Operations” . Learn how to create long-term value for your organization and meet the increasing demand for services. Register now!

 

By Chris Ward, CTO

VMworld 2015: Day Two Recap

In this post, I’ll recap Day 2 of VMworld 2015 (you can find a recap of day 1 here).

Over the past several years, Tuesday’s general session has been focused on the End User Computing space, and this year was no exception. Sanjay Poonen, the head of VMware’s EUC business unit, kicked things off by talking about how the overall VMware SDDC strategy is making the desktop/application virtualization story stronger than ever. He highlighted tighter integration between AirWatch, Horizon, and NSX as being keys to the future success of the EUC business unit. There was a lot of focus on VMware’s recently released Identity Management solution.  This solution comes in two flavors, one being embedded in specific editions of the AirWatch mobile management platform and the second being a standalone product which does utilize some of the Airwatch back end functionality. Both are primarily SaaS base offerings. In my mind, this is a shot across the bow of Microsoft as more and more customers continue to migrate data into O365. VMware sees this as a huge threat, not because of the email migration, but because many customers are also deploying O365/Azure based Active Directory services and they see Microsoft “owning” or becoming the authoritative source for all authentication to all apps.  VMware wants to be in the game of being that hub at the center of the authentication chain. 

Sanjay then brought up Jim Alkove from Microsoft to the stage.  So, you’re probably thinking, based on the last paragraph, “why would VMware and Microsoft be holding hands on stage at VMworld?” Well, Microsoft is a big company and while there is a lot of competition between the two in some areas (Azure, Hyper-V, etc), there is a good amount of cooperation in others (Windows 10 in this case). Jim and Sanjay talked about how VMware has made use of some of the new Windows 10 embedded management features to greatly expand the AirWatch platform capabilities around Windows 10 management. While this won’t have an immediate impact, as organizations make the move to Windows 10, AirWatch can provide a very solid management platform that spans just about any type of device a user could have (iOS to Android to a Windows based desktop/laptop/tablet). Along with this was the announcement of Project A2.  This is a combination of AppVolumes application virtualization capabilities being managed by AirWatch to enable virtual apps to be pushed to physical Windows 10 based machines.  Again, a big expansion of mobile management into a more traditional desktop/laptop platform.

Next up, finally, was Pat Gelsinger (CEO of VMware).  His presentation was much different this year as he focused very high level and in general (non-VMware specific) terms about 5 imperatives for businesses across any vertical to succeed in the mobile/cloud world.  Below is a synopsis of those 5 imperatives.

1. Innovate like a start-up, deliver like an enterprise: Nimble startups are thriving in the mobile-cloud era, while large, stagnant corporations are being threatened for failing to innovate. As Eric Pearson, CIO of IHG, said earlier this week, “It’s no longer the big companies beating the small companies, it’s now the fast beating the slow.”

2. Embrace Unified Hybrid Cloud: The journey to the cloud is maturing as the industry shifts from experimentation to professional delivery. Unified hybrid cloud is bridging the gap between personal and private cloud so that organizations can take advantage of the best of both worlds.

3. Architect with security in mind: Instead of adding security in as a last minute feature, organizations need to choose solutions that have robust security capabilities built in from the start. Virtualization helps provide the foundational level of security to protect the people, apps, and data that keep organizations running.

4. Automate everything to predict (almost) anything: The next major wave of innovative technology is automated smart technology that knows what to do before you tell it to. Apps, big data, and analytics are the building blocks behind these emerging forms of proactive technology, and the businesses that know how to use them will come out on top.

5. Take risks to stand out: Businesses that don’t take risks and focus on innovation will not survive the next decade. And, as IT professionals, we must constantly lead the charge for change.

In the next post, I’ll summarize all the major announcements around the VMware solutions set that came out of the event.

 

GreenPages is hosting a webinar on 9/16, “How to Increase Your IT Equity: Deploying a Build-Operate-Transform Model for IT Operations” . Learn how to create long-term value for your organization and meet the increasing demand for services. Register Now!

 

 

By Chris Ward, CTO

 

VMworld 2015: Day One Recap

It was a long but good week out west for VMworld 2015. This year’s event was kicked off by Carl Eschenbach (COO) who said there were roughly 23,000 attendees at the event this year, a new record. Carl highlighted that the core challenges seen today by VMware’s customers are speed, innovation, productivity, agility, security, and cost.  Not a huge surprise based on what I have seen with our customer base. Carl then went into how VMware could help customers overcome these challenges and broke the solutions up into categories of run, build, deliver, and secure. The overarching message here was that VMware is keenly focused on making the first three (run, build, and deliver) easier and focusing on security across all of the various product/solution sets in the portfolio.  Carl also hit on freedom, flexibility, and choice as being core to VMware, meaning that they are committed to working with any and all vendors/solutions/products, both upstream in the software world and downstream in the hardware world.  We’ve heard this message now for a couple of years and it’s obvious that VMware is making strides in that area (one example being more and more Openstack integration points).

 

Carl then began discussing the concept of a single Unified Hybrid Cloud.  In a way, this is very similar to GreenPages’ CMaaS messaging in that we don’t necessarily care where systems and applications physically reside because we can provide a single pane of glass to manage and monitor regardless of location.  In the case of VMware, this means having a common vSphere based infrastructure in the datacenter or in the cloud and allowing seamless movement of applications across various private or public environments.

Carl then introduced Bill Fathers, the general manager for vCloud Air.  Apparently, the recent rumors regarding the death of vCloud Air were greatly exaggerated as it was front and center in both keynotes and during Sunday’s partner day. As far as vCloud Air adoption, Bill said that VMware is seeing the most traction in the areas of DR, application scaling, and mobile development.

Bill brought Raghu Raghuram, who runs the infrastructure and management (SDDC) business, up on stage with him. Ragu, again, kept the conversation at a high level and touched on the rise of the hybrid application and how VMware’s Unified Hybrid Cloud strategy could address this.  A hybrid application is one in which some components (typically back end databases) run in the traditional on premise datacenter while other components (web servers, middleware servers, etc.) run in a public cloud environment. This really ties into the age old concept of “cloud bursting,” where one might need to spin up a lot of web servers for a short period of time (black Friday for retail, Valentine’s day for flower shops, etc.) then spin them back down. This has really been a bit of science fiction to date, as most applications were never developed with this in mind and, thus, don’t necessarily play nice in this world.  However, VMware (and I can personally attest to this via conversations with customers) is seeing more and more customers develop “cloud native” applications which ARE designed to work in this way. I would agree, this will be a very powerful cloud use case over the next 12-24 months. I see GreenPages being very well position to add a ton of value for our customers in this area, as we have strong teams on both the infrastructure and cloud native application development sides of the equation.

Another tight collaboration between Bill and Raghu’s teams is Project Skyscraper; the concept of Cross-Cloud vMotion, which, as the name would imply, is the process of moving a live running virtual machine between a private cloud and vCloud Air (or vice versa) with literally zero downtime.  Several technologies come together to make this happen including NSX to provide the layer 2 stretch between the environments and shared nothing vMotion/vSphere replication  to handle the data replication and actual movement of the VM.  While this is very cool and makes for a great demo, I do question why you would want to do a lot of it. As we know, there is much more to moving an existing application to a cloud environment than simply forklifting what you have today.  Typically, you’ll want to re-architect the application to take full advantage of what the public cloud can offer. But, if you simply want an active/active datacenter and/or stretch cluster setup and don’t have your own secondary datacenter or co-lo facility to build it, this could be a quick way to get there.

Following Raghu was Rodney Rogers CEO of Virtustream, the hosting provider recently acquired by EMC and the rumored death nail to vCloud Air.  Rodney did a great job explaining where Virtustream fits in the cloud arena. It is essentially a place to host business critical tier 1 applications, like SAP, in a public cloud environment.  I won’t go into deep technical detail, but Virtustream has found a way to make hosting these large critical applications cost effective in a robust/resilient way. I believe the core message here was that Virtustream and vCloud Air are a bit like apples and oranges and that neither is going away. I do believe at some point soon we’ll be hearing about some form of consolidation between the two so stay tuned!

Ray O’Farrell, the newly appointed CTO and longtime CDO (Chief Development Officer), was next up on the stage.  He started off talking about containers (Docker, Kubernetes, etc.) in a general sense.  He quickly went on to show some pretty cool extensions that VMware is working on so that the virtualization admins can have visibility into the container level via traditional management tools such as the vCenter Web Client.  This is a bit of a blind spot currently as the VMware management tools can drill down to the virtual machine level but not any additional partitioning (such as containers) which may exist within virtual machines.  Additionally, Ray announced Project Photon. It’s basically a super thin hypervisor based on the vSphere kernel which would act as a container platform within the VMware ecosystem. The platform consists of a controller which VMware will release as open source and a ‘machine’ which will be proprietary to VMware as part of the Photon Platform but will be a paid subscription service.  Additionally, there will be an integrated bundle of the Pivotal Cloud Foundry platform bundled with Photon as another subscription option.  It’s apparent that VMware is really driving hard into the developer space, but it remains to be seen if workloads like big data and containers will embrace a virtual platform. I’ll post a recap of Tuesday’s general session tomorrow!

GreenPages is hosting a webinar on 9/16, “How to Increase Your IT Equity: Deploying a Build-Operate-Transform Model for IT Operations” . Learn how to create long-term value for your organization and meet the increasing demand for services. Register Now!

 

By Chris Ward, CTO

Dell tells VMworld how it simplified the cloud

Dell serversDell claims it will demystify the cloud for enterprise buyers with a raft of new products and services, which it unveiled at VMworld in San Francisco.

A new release of Dell’s Active System Manager will deepen integration with the product portfolio of virtualisation vendor VMware, it claimed, making it easier to automate the management of public and private cloud computing, and hybrids of the two.

“Dell’s portfolio helps customers to design, deploy and manage hybrid clouds from the device to the data centre to meet each customer’s unique journey to a hybrid cloud,” said Jim Ganthier, VP and GM of Engineered Solutions and Cloud, Dell.

Converting public cloud deployments to hybrid cloud environments brings financial returns that have been verified by several independent studies, according to Dell. “Dell’s innovations and our VMware partnership can deliver the business results and outcomes,” said Ganthier.

Meanwhile, an updated version of its Engineered Solutions for VMware EVO:RAIL Horizon Edition will shrink workloads on virtual desktops and applications by up to 80 per cent, Dell claimed. This would cut the price of management and hosting. A new thin client operating system, Wyse ThinOS 8.1, will tighten security and make support easier, it claimed. Another improvement comes from the new version of Wyse Cloud Client Manager (CCM), which extends management to bring millions of Windows Embedded Standard (WES) and SUSE Linux thin clients under the umbrella of its management platforms.

Dell is working with VMware to make virtual desktop infrastructure (VDI) easy to create and run, claimed Steve Lalla, Dell’s VP of commercial client software. “Collaboration enables us to deliver these solutions to our customers within VMware Horizon environments,” said Lalla.

One of the productivity shortcuts created by active system manager (ASM) is that any business analyst or IT architect can use templates and automation methods to speed up processes such as requests, approvals, help desk and self-service. The saving of time and manual effort and improved responsiveness and consistency will create rapid payback, claimed Dell.

Dell also claimed it has been ‘deeply involved’ in the joint development – with VMware – of EVO SDDC, which aims to ‘dramatically’ simplify the building of large scale software defined data centres. Dell’s EVO SDDC offerings will align closely with VMware’s general availability in the first half of 2016, said Dell.

VMware opens up at VMworld San Francisco

VMWare campus logoVirtualisation pioneer VMware has unveiled a raft of new services tailored for hybrid cloud services and open systems at its annual VMworld conference in San Francisco.

VMware announced the launch of VMware Integrated OpenStack 2.0, the company’s second release of its distribution of the OpenStack open-source cloud software. The new release, based on OpenStack Kilo, will be available on September 30.

“Customers can now upgrade from version one to version two in a more operationally efficient manner and even roll back if anything goes wrong,” said VMware product line manager Arvind Soni.

The move could be seen as a U-turn by VMware, whose revenue streams come from sales of its vSphere virtualization software. The most recent annual VMware report warned that “open source technologies for virtualization, containerization, and cloud platforms such as Xen, KVM, Docker, Rocket, and OpenStack provide significant pricing competition and let competing vendors [use] OpenStack to compete directly with our SDDC initiative.”

However, with OpenStack distributions available from Canonical, HP, Huawei and Oracle – and investment in OpenStack companies from Intel, IBM and other major players, VMware has announced continued support. In October 2014 parent company EMC bought three OpenStack start ups – Cloudscaling, Maginatics and Spanning – to provide a variety of cloud services which adhere to the increasingly popular open standard.

Meanwhile, testing and running disaster recovery plans will be quicker, promises VMWare, now its vCloud Air service has a new cloud-based Site Recovery Manager. The service is now offered on a pay-per-use basis, replacing the more expensive annual subscriptions.

In the event of a disaster recovery event or test, fees will be charged for each virtual machine protected and the storage they consume, said VMware.

Storage could get cheaper as VMware has introduced vCloud Air Object Storage on the Google Cloud Platform. The debut product from VMware’s new Google reseller relationship will be available from September 30th, which will also see an alternative offering launched: vCloud Air Object Storage service, powered by EMC.

The start of the fourth financial quarter should also see VMware release its new vCloud Air SQL database as a service, as the virtualisation vendor looking to match the breadth of features offered the cloud industry’s top service providers.

With a new Hybrid Cloud Manager, VMware aims to help clients to migrate workloads, extend the range of their data centres and fine tune the process of juggling resources between private and public clouds. The management takes place through the interface of VMware’s vSphere Web Client, and will support the migration of virtual machines.

Hybrid cloud enabler Velostrata bags $14m, exits stealth

Velostrata is the latest hybrid cloud vendor to come out of stealth

Velostrata is the latest hybrid cloud vendor to come out of stealth

Hybrid cloud software vendor Velostrata has secured $14m in series A funding as it emerged from stealth this week.

Velostrata has developed proprietary hybrid cloud software that competes with and functions like offerings provided by VMware and OpenStack.

The software lets users shift and manage workloads between different cloud platforms, and claims to make this process as frictionless as possible by decoupling the storage and compute processes.

The company claims decoupling the storage from compute helps make data more secure by enabling enterprises to keep their databases on-premise.

“Our vision for Velostrata is to enable frictionless hybrid clouds for any workload in real time,” said Issy Ben-Shaul, chief executive  and co-founder at Velostrata.

“Today, hybrid cloud deployments have largely been limited to corner-cases, because there are just far too many barriers involved for general-purpose use, and in particular, customers don’t want to move their large production data assets permanently to the cloud. At Velostrata, we have developed a breakthrough technology that eliminates those barriers and our unique approach has already transformed the hybrid cloud strategy for our large enterprise users,” Ben-Shaul said.

The company, which was founded last year, plans to use the funding to bolster its sales and go-to-market strategy.

There is certainly no shortage of hybrid cloud tools on the market today, with each vendor pitching their own secret sauce in making hybrid workload management and deployment seamless and pain-free. Velostrata’s offerings seem well suited to some hybrid use cases – cloud-bursting, storage consolidation, DR – it seems like one of the primary hybrid challenges that has yet to be solved is latency, one of the problems that severely limits practical use cases for hybrid (i.e. using hybrid cloud to restore performance and service reliability for anything more than a database) and which has yet to be solved.

“The feedback we’ve received from enterprises in our early adopter program has been tremendous and further establishes that our approach to enabling on-demand hybrid cloud for production workloads is unique in the industry,” Ben-Shaul said.