Category Archives: DropBox

Google, Amazon Outages a Real Threat For Those Who Rely On Cloud Storage

Guest Post by Simon Bain, CEO of SearchYourCloud.

It was only for a few minutes, however Google was down. This follows hot on the heels of the other major cloud provider Amazon being down for a couple of hours earlier in August. This even relatively short outage could be a real problem for organizations that rely on these services to store their enterprise information. I am not a great lover of multi-device synchronization, I mean all those versions kicking around your systems! However if done well, it could be one of the technologies that help save ‘Cloud Stores’ from the idiosyncrasies of the Internet and a connected life.

We seem to be currently in the silly season of outages, with Amazon, Microsoft and Google all stating that their problems were cause by a switch being replaced or an update going wrong.

These outages may seem small for the supplier. But they are massive for the customer, who is unable to access sales data or invoices for a few hours.

This however, should not stop people using these services. But it should make them shop around, and look at what is really on offer. A service that does not have synchronization may well sound great. But if you do not have a local copy of your document on the device that you are actually working on, and your connection goes down, for whatever reason, then your work will stop.

SearchYourCloud Inc. has recently launched SearchYourCloud, a new application that enables people to securely find and access information stored in Dropbox, Box, GDrive, Microsoft Exchange, SharePoint or Outlook.com with a single search. Using either a Windows PC or any IOS device, SearchYourCloud will also be available for other clouds later in the year.

SearchYourCloud enables users to not only find what they are searching for, but also protects their data and privacy in the cloud.

Simon Bain

Simon Bain is Chief Architect and CEO of SearchYourCloud, and also serves on the Board of the Sun Microsystems User Group.

Why Apple, Not Dropbox, Amazon or Google Drive, is Dominating Cloud Storage

Apple is dominating the cloud storage wars, followed by Dropbox, Amazon and Google according to Strategy Analytics ‘Cloud Media Services’ survey. Cloud storage is overwhelmingly dominated by music; around 90% of Apple, Amazon and Google’s cloud users store music. Even Dropbox – which has no associated content ecosystem – sees around 45% of its users storing music files. Dropbox’s recent acquisition of Audiogalaxy will add a much needed native music player to the platform in the coming months.

In a recent study of almost 2,300 connected Americans, Strategy Analytics found that 27% have used Apple’s iCloud followed by 17% for Dropbox, 15% for Amazon Cloud Drive and 10% for Google Play (see chart).

Usage of cloud storage is heavily skewed towards younger people, in particular 20-24 year olds, whilst Apple’s service is the only one with more female than male users. Amongst the big four, Google’s is the one most heavily skewed towards males.

“Music is currently the key battleground in the war for cloud domination. Google is tempting users by giving away free storage for 20,000 songs which can be streamed to any Android device, a feature both Amazon and Apple charge annual subscriptions for,” observes Ed Barton, Strategy Analytics’ Director of Digital Media. “However, the growth of video streaming and the desire to access content via a growing range of devices will see services such as the Hollywood-backed digital movie initiative Ultraviolet – currently used by 4% of Americans – increase market share.”

Barton continues, “The cloud’s role in the race to win over consumers’ digital media libraries has evolved from a value added service for digital content purchases to a feature-rich and increasingly device agnostic digital locker for music and movies. Dropbox being used by 1 in 6 Americans shows that an integrated content storefront isn’t essential to build a large user base, however we expect competition to intensify sharply over the coming years.”

Strategy Analytics found that, the big four cloud storage services aside, recognition of other brands was uniformly low. Furthermore 55% of connected Americans have never used a cloud storage service – although, amongst consumers who have used one, one third (33%) had done so in the last week.

“There needs to be considerable investment in evangelizing these services to a potentially willing yet largely oblivious audience,” suggests Barton. “Given the size of bet Hollywood is making with Ultraviolet, this will be essential to their success given a crowded market and widespread apathy. However, more fundamental questions remain – is the use of more than one cloud service going to be too much for consumers to handle and will consolidation in such a fragmented market become inevitable?”

Barton concludes, “Although cloud storage is fast becoming a key pillar of digital platform strategies for the world’s leading device manufacturers and digital content distributors, there’s still a lot of work to do in educating consumers – particularly those over 45. With over half of consumers yet to use any consumer cloud based service, 2013 predictions for the ‘year of the cloud’ seem unrealistic. However given the market influence of the leading players pushing the concept, in particular Apple, Amazon, Google and Ultraviolet, I won’t be surprised to see mainstream adoption and usage spike within the next two to three years in the key US market.”

The Fracturing of the Enterprise Brain

Never mind BYOD (bring your own device), employee use of non-corporate online storage solutions could lead to the weakening of enterprise ability to access company data and intellectual property. In the worst case scenario, companies could lose information forever.

A post by Brian Proffitt at ReadWrite Enterprise explains:

Employees are the keepers of knowledge within a company. Want to run the monthly payroll? The 20-year-veteran in accounting knows how to manage that. Building the new company logo? The superstar designer down in the art department is your gal. When such employees leave the company, it can be a bumpy transition, but usually not impossible, because the data they’ve been using lies on the corporate file server and can be used to piece together the work that’s been done.

Of course, that’s based on the premise that, for the past couple of decades or so, data has essentially been stored in one of two places: on the file servers or the employee’s local computer.

Today, though, people store data in a variety of places, not all of it under the direct control of IT. Gmail, Dropbox, Google Drive or a company’s cloud on Amazon Web Services…

Read the article.

Dropbox API Allows Developers to Get Sync With Less Effort

Dropbox today announced a new application programming interface for in-app synch. The new API is intended to lure developers to Dropbox by making programmers’ life  easier by letting their native iOS/Android apps treat users’ cloud-based files as if they were stored locally.

“Give your app its own private Dropbox client and leave the syncing to us.”

Learn more at Dropbox.

BitTorrent Sync Aims to Replace Cloud With Peer-to-Peer for File Synchronization

The folks responsible for peer-to-peer downloads of (mostly) appropriated music and videos are in pre-alpha with BitTorrent Sync, which aims straight at Dropbox and its ilk for multi-device file synchronization. They are looking for early testers and promise native clients for Windows, OS X and Linux, with hints of smartphone support.

Today, BitTorrent Sync is in a pre-Alpha stage. And we’re hoping that users like you can help us build something sick. If you’re comfortable using early, incomplete software, and if you’re committed to helping us figure out a better way to sync, we want to hear from you.

If you are interested, sign up here.

 

Dropbox Employee Account Hack Led to Customers being Spammed

Image representing Dropbox as depicted in Crun...

Dropbox this week fessed  up to having been hacked, most notably an employee account that contained project data including a list of customer emails (at least it shows they use their own product). That resulted in a rash of spam that eventually led to the discovery of the compromised passwords.

A couple weeks ago, we started getting emails from some users about spam they were receiving at email addresses used only for Dropbox. We’ve been working hard to get to the bottom of this, and want to give you an update.

Our investigation found that usernames and passwords recently stolen from other websites were used to sign in to a small number of Dropbox accounts. We’ve contacted these users and have helped them protect their accounts.

A stolen password was also used to access an employee Dropbox account containing a project document with user email addresses. We believe this improper access is what led to the spam. We’re sorry about this, and have put additional controls in place to help make sure it doesn’t happen again.

They claim it was usernames and password stolen from other sites that led to the trickledown effects on Dropbox accounts. Another reason to use a different password for every site you sign up for.

Their post on the topic includes news of a new page that lets you examine all active logins to your account.


Box, Dropbox Coming of Age? Ready to Take on Amazon?

“Two of the buzziest competitors in cloud computing are settling into coexistence — and maybe figuring out ways to take on the giant in the market, Amazon.com.”

That’s the lead of a New York Times Bits column today that arrives on the heels of the news that Box has a new round of VC funding to the tune of$125 Million.

“Like its competitor Dropbox, Box offers a little bit of data storage free, then charges for additional amounts. Both companies make money from a relatively small number of paying customers who need large amounts of storage. Mr. Levie said Box has about 125,000 businesses using its service, but only “tens of thousands” of paying customers.

Despite being in the same business, the two companies seem to be finding entirely different customer bases. While Dropbox has a corporate service, it recently announced capacity and pricing changes in its much larger consumer business, aimed at encouraging people to store things like photos taken with cell phones.”

 


CaptureToCloud Launches Social Workspace Service for Professionals, SMBs

CaptureToCloud is announcing the launch of its new Social Workspace that, for the first time, allows users to capture any type of digital content to share or collaborate with anyone on any device in the cloud. CaptureToCloud was developed for professionals and SMB’s to deliver a unique Social Workspace and is tightly integrated with Google Apps. CaptureToCloud offers both a free and premium service and is available in the Google Apps Marketplace, Google Chrome Web Store, Google Play and at www.capturetocloud.com.

“Digital content is evolving rapidly, packing more information and coming in many different forms; yet the tools to capture, organize and share content have not progressed at the same pace,” said Ramon Nunez, CEO, CaptureToCloud. “Successful organizations and individuals rely on timely and relevant information and need a practical and efficient method to capture any digital content in their normal workflow, retain its original form and structure, and include it in private social conversations.”

CaptureToCloud changes how people work with content and moves beyond the traditional file-centric mentality. There is no longer a need to convert content from its original format into a file or to keep important but different types of content in different places. With the click of a button, users can capture Internet content or drag and drop items from Google Drive or files from Dropbox into their Social Workspace. Users can then organize content into topical or thematic collections and share them with anyone via email, Facebook, Twitter or CaptureToCloud while retaining control of their content. Users can engage others in private conversations that include people from inside and outside the firewall and integrate relevant content to work smarter and transform information sharing and decision-making.

“We deployed CaptureToCloud across our organization to make our team more productive,” said Oscar Garcia, CEO of the Mountain View Chamber of Commerce. “CaptureToCloud makes it easy to capture virtually any type of content in our normal workflow and work collaboratively with anyone in or outside our organization. The integration with Google Apps is a huge plus and being a cloud app makes it easy to install and manage.”

CaptureToCloud is also mobile and is the first app to capture mobile web pages. Mobile users not only have access to their content libraries, but can send, share and comment from their mobile devices while on the go.

“CaptureToCloud has fundamentally changed how our team works with digital content when collaborating with others,” said Jim Weldon, managing director of ePopDev. “Having all the relevant content for a project in one place and integrated with Google’s real-time document collaboration suite is genius.”

For more information visit www.capturetocloud.com.


CaptureToCloud Launches Social Workspace Service for Professionals, SMBs

CaptureToCloud is announcing the launch of its new Social Workspace that, for the first time, allows users to capture any type of digital content to share or collaborate with anyone on any device in the cloud. CaptureToCloud was developed for professionals and SMB’s to deliver a unique Social Workspace and is tightly integrated with Google Apps. CaptureToCloud offers both a free and premium service and is available in the Google Apps Marketplace, Google Chrome Web Store, Google Play and at www.capturetocloud.com.

“Digital content is evolving rapidly, packing more information and coming in many different forms; yet the tools to capture, organize and share content have not progressed at the same pace,” said Ramon Nunez, CEO, CaptureToCloud. “Successful organizations and individuals rely on timely and relevant information and need a practical and efficient method to capture any digital content in their normal workflow, retain its original form and structure, and include it in private social conversations.”

CaptureToCloud changes how people work with content and moves beyond the traditional file-centric mentality. There is no longer a need to convert content from its original format into a file or to keep important but different types of content in different places. With the click of a button, users can capture Internet content or drag and drop items from Google Drive or files from Dropbox into their Social Workspace. Users can then organize content into topical or thematic collections and share them with anyone via email, Facebook, Twitter or CaptureToCloud while retaining control of their content. Users can engage others in private conversations that include people from inside and outside the firewall and integrate relevant content to work smarter and transform information sharing and decision-making.

“We deployed CaptureToCloud across our organization to make our team more productive,” said Oscar Garcia, CEO of the Mountain View Chamber of Commerce. “CaptureToCloud makes it easy to capture virtually any type of content in our normal workflow and work collaboratively with anyone in or outside our organization. The integration with Google Apps is a huge plus and being a cloud app makes it easy to install and manage.”

CaptureToCloud is also mobile and is the first app to capture mobile web pages. Mobile users not only have access to their content libraries, but can send, share and comment from their mobile devices while on the go.

“CaptureToCloud has fundamentally changed how our team works with digital content when collaborating with others,” said Jim Weldon, managing director of ePopDev. “Having all the relevant content for a project in one place and integrated with Google’s real-time document collaboration suite is genius.”

For more information visit www.capturetocloud.com.


Industry Dynamics of Online Storage and the Decade Ahead

Guest Post by Eric Greenwood

Eric Greenwood is a technophile whose interests have led him to study all things related to the cloud computing movement from online storage to software as a service. Get more tips and advice on his Cloud Computing blog.

Online, or cloud storage, is a massively growing industry, already poised to change the way we use our computers. By 2016, consumers are predicted to be spending as much $16 billion on cloud storage annually.

Big names are flying into the cloud. Oracle and Hewlett Packard are rushing to sell cloud computing tools; Amazon’s cloud services division has earned an estimated $750 million from cloud services in 2011 – and predictions are for earnings of $2.5 billion by 2014 from all cloud services including their Simple Storage Service. Amazon CEO Jeff Bezos suggests potential for Amazon Web Services could surge to match that of its retail earnings, which last year topped $25 billion. Rackspace’s cloud servicing is also surging.

While currently only approximately 10% of global spending IT goes to cloud computing, the shift to cloud storage is a growing trend and market.

Popular cloud storage service Dropbox already has over fifty million users, and $250 million in venture capital; and Google Drive’s new online storage is poised to rival them. Like Dropbox’s chief competitor, Sugar Sync, Drive offers 5 GB of free storage, over doubling the free storage amount provided by Dropbox.

Storage competitors are also likely to follow Dropbox’s option of gallery pages that allow users who follow a link to see photos, presentations and videos without downloading each individual file. Dropbox is valued at approximately $4 billion, currently. The company’s CEO recently turned down a reported nine-figure offer from Apple. Apple of course maintains its own online storage system, iCloud, free to all users of iOs5. iCloud’s seamless interface with Apple products keeps this cloud storage service somewhat above the competitive fray.

Dropbox was recently voted “startup of the year,” and is reportedly the fifth most valuable web start-up, globally. But along with iCloud, SugarSync, and Google’s new drive, competition is fierce from other online storage startups ranging from Box.net, now known simply as Box, to Microsoft’s massive SkyDrive, Carbonite, which offers solid data backup services, and SpiderOak, which offers data encryption. Each of these cloud storage companies have greatly benefitted from the decline in pricing for online storage. Clearwell Systems research estimates that the storage cost for 1 gigabyte of information that cost $20 in 2000 is now approximately ten cents. HTML 5 has also greatly accelerated the growth of cloud storage companies. The cost and technology trends that have made cloud computing expand will only accelerate over the next ten years.

Dropbox’s popular rival SugarSync is an outgrowth of Sharpcast, the 2006 creator behind Sharpcast Photos, utilized for synching photo images to multiple devices. SugarSync’s differentiation with its competitors is based on its use of an automated refreshing process which means users don’t need to update their own synced files.

Microsoft’s recent overhaul of its SkyDrive online storage has doubled the storage file limit size, and made sharing as well as file management simpler for users. Just last month, Microsoft released a desktop app for SkyDrive, and allows direct file sharing to Twitter.

On the downside, there may only be a finite amount of users willing to store their data in the cloud, and a lot of competitors vying for a slice of the same pie. What’s good for consumers in terms of free storage or service perks may be difficult to sustain an entire industry of cloud storage competitors. Consolidation of some companies may be necessary.

A recent cautionary note was also founded when the file storage and hosting business Megapuload in Hong Kong was shut down by the U.S. Justice department for assisting in the violation of U.S. copyrights due to the ability of users to upload copyrighted material and distribute a link to it.

Megaupload’s violations bring up a key point in cloud storage, leading to the question as to whether or not Microsoft, Google, Dropbox, and all their competitors must scan files for copyright violations. Should this occur, the market will likely improve for Google with its Content ID already in place. Privacy and trust issues are also key in cloud storage growth. The only online storage company that claims to be unable to view users’ stored data is SpiderOak.

Online storage may be still in a speculative stage, but with data volumes predicted to multiply over forty times by the year 2020, data storage in one form or another is not only here to stay, it’s here to grow. Publicly traded companies such as EMC Corporation, NetApp, Isilon, Amazon, and CSC are providing expanded cloud storage options, and growing in financial leaps and bounds. IBM is working on a cloud system that can create virtual machines, able to integrate data without the costs of standard IT development, and simplifying cloud resources.

Complete data management through the cloud is clearly coming in the near future. Personal computer users and businesses multi-national to mom and pop size, must address data storage. Cloud storage is the go-to storage of the future, protected from human error, disasters, theft, and hardware malfunctions.