One of the most challenging things about being an advocate for a broad horizontally applicable technology is that it does not solve a particular business problem. Instead, it solves about 100,000 business problems. That means that everyone is impacted by it, yet nobody is particularly interested in it.
What’s the solution? Perhaps it’s to reframe the discussion around specific business or technology problems that people face – like Legacy Application Modernization, Quote to Cash automation, the Recruit to Retire process or Procure to Pay.