United Technologies (UTC), a conglomerate which builds and services products including aerospace engines and elevators, is going to leverage Microsoft Dynamics 365 and Azure in a strategic partnership.

The company says one of its core tenets is ‘giving employees the digital tools and capabilities to work in new and different ways at market speed.’ As a result, Microsoft technologies are set to be used in a variety of UTC businesses.

Pratt & Whitney, an aerospace manufacturer under the UTC umbrella, will be using Azure and Dynamics for cloud-based field service, sales and marketing to improve the customer experience, while Otis, a manufacturer of ‘people-moving products’, as the company puts it – elevators, escalators and walkways – will use Dynamics 365 CRM for its service technicians and sales teams.

“At UTC, we build products and services that are vital to business and impact lives everywhere. Through digital transformation, we are raising the bar on our capabilities to predict, prevent and respond to our customers’ needs,” said Vince Campisi, UTC chief digital officer and CIO. “Collaborating with Microsoft, and leveraging its intelligent cloud, we are changing how we define the customer experience.”

“United Technologies is a global leader in the aerospace and building industries and has a deep commitment to innovation,” said Judson Althoff, Microsoft EVP worldwide commercial business. “The combination of UTC’s customer service expertise together with Microsoft’s intelligent cloud will provide a digital business model for UTC businesses across multiple industries.”

This is not the only major customer deal Microsoft has inked in recent times. Earlier this week, energy giant Chevron signed a seven year partnership with the Redmond company, making Azure its primary cloud provider. The company added the move will accelerate the application of technologies such as analytics and the Internet of Things to drive performance and improve efficiencies.