Why should enterprises move data and applications into the cloud? The discussion on cloud strategy is still to this day focused on cost-reduction, primarily featuring economies achieved in infrastructure, platform and even applications. Certainly no one is going to argue that this is all worth thinking about; every business needs to be aware of cost reduction opportunities.
However a complete cloud strategy for an enterprise needs to be a whole lot more comprehensive than that. Enterprises, big and smaller, need to stretch their minds to take in the business opportunities that emerge from a cloud way of working, opportunities that are difficult or impossible to achieve in an environment of discrete platforms and applications.