ProfitBricks: Live Virtual Scaling by the Minute

A two-and-a-half-year-old Berlin-based Infrastructure-as-a-Service (IaaS) start-up you never heard of called ProfitBricks thinks it can take on Amazon Web Services and win.
By its lights the likes of Amazon, Rackspace, Savvis and GoGrid are all first-generation and it’s not.
It claims to have completely re-engineered cloud computing and went GA with its widgetry in the US on Monday. The stuff’s reportedly been running in Europe for six months and has amassed 70,000 servers.
It says it’s first to offer live vertical scaling of CPU cores and RAM without forcing the user to reboot the server.
Nobody has been able to add resources to an instance (a virtual machine) without taking the server down before, it says.

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