Best security practices for migrating to the cloud: A guide

As more businesses embark on their digital transformation journey and shift towards a mobile cloud computing model, they must rethink their entire security architecture. Migrating to the cloud effectively marks the end of the traditional network perimeter, which means that the standard security protocols designed to protect the perimeter are no longer fit for purpose. 

A recent report from Outpost24 found that while 42 percent of organisations are concerned about cloud security, 27 percent do not know how quickly they could tell if their cloud data had been compromised. This shows that many organisations are failing to follow cloud security best practices, leaving them vulnerable to security threats. This article outlines some of the best security practice organisations should follow when migrating to the cloud. 

The cloud challenge 

The rising popularity of the cloud cannot be understated. IDG’s 2018 Cloud Computing Study estimated that 77 percent of organisations use cloud services. It’s also been estimated that the average enterprise uses up to almost 1,000 applications. However, the added freedom granted by cloud services also comes with risks. As organisations move to a mobile cloud computing model, their employees have access to critical business data anytime from anywhere, eroding the traditional network perimeter. This has opened up new access points for hackers to exploit and created a massive attack surface that traditional security systems, such as firewalls and gateways, cannot protect against. 

Forget the perimeter, forget trust 

With the modern mobile cloud computing model dissolving the traditional network perimeter, organisations need to adapt. Businesses should look to implement a zero-trust security framework, which has been designed in direct response to the diminishing perimeter. Zero-trust considers an organisation’s network to be already compromised and as a result applies a ‘never trust, always verify’ logic to network access. 

With data flowing freely between various devices and servers in the cloud, there are more potential access points to be exploited. The zero trust model takes this into account and requires the device to be verified, the user’s context to be established, the apps to be authorized, the network to be verified and the presence of threats to be detected and mitigated.  Only after all these checks have been completed will the user be granted access to the data they are trying to view. 

Scrap passwords 

The password is the weakest link in enterprise security – a recent survey conducted by MobileIron and IDG found that 90 percent of the security professionals questioned had seen unauthorised access attempts as a result of stolen credential – and unfortunately, the advent of cloud computing has further exploited the vulnerability of the password. With cloud services and applications presenting organisations with multiple opportunities to streamline the way they handle their data, the risk presented by stolen user credentials has only grown. 

The same IDG survey also found that almost half of enterprise users recycle their password for more than one enterprise application. And with the average enterprise using up to 1,000 different cloud applications, it is highly likely that enterprise users recycle their passwords for different cloud services. Thus, just one stolen password in the modern cloud environment could provide hackers with countless amounts of enterprise data. In order to overcome the pain of passwords, organisations should look to more reliable methods of securing access to their data in the cloud, such as multi-factor authentication, or biometrics.

Good hygiene 

Good security hygiene is always of paramount importance, but even more so when an organisation migrates to the cloud. The advancement of cloud computing has changed the way the modern enterprise works, with mobile devices increasingly being used to access critical business data. In order to best achieve secure access to cloud data, organisations need to understand the environment in which their employees want to work, including what devices they choose to use. 

Organisations can then implement appropriate security protocols. With modern work increasingly taking place on applications on mobile devices, rather than on browsers or desktops, organisations will need to develop a new perimeter defined for the device in order to stop data seeping between cloud apps. 

This is where enrolling devices in a unified endpoint management (UEM) solution becomes essential. Enrolling devices ensures that devices are encrypted and allows IT to enforce appropriate authentication and security policies. It also gives IT the opportunity to delete dangerous apps over-the-air and stop business data from seeping between different cloud-based apps. Enrolling devices in such a way not only serves to maximise the gains in productivity that cloud computing has to offer but also helps to ensure data stored in the cloud is secure. 

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Dropbox launches admin controls and collaboration hub amid major workspace push


Keumars Afifi-Sabet

26 Sep, 2019

Dropbox has launched a slew of new features as part of its new desktop app that aims to reposition the file-sharing service as a digital workplace hub.

The headline Dropbox Spaces addition aims to transform folders into collaborative workspaces in which teams can organise and share documents, as well as synchronise calendars and facilitate better communications.

The smart workspace feature will also introduce several key integrations over the course of the next few months, including Paper, HelloSign and Trello. Spaces will also allow workers to add comments directly into files, and configure a notifications feed.

This is part of the company’s wider ambitions to shake off its image as a mere cloud storage service and branch out into productivity. The cloud firm first announced a huge overhaul of its desktop app in June, and announced several features like G Suite and Microsoft Office integration, as well as native integrations with partners like Zoom and Slack.

Dropbox also launched a file-sharing service in July called Dropbox Transfer, which aims to combat the limitations of sharing large files via email. This feature will also make its way into the company’s flagship desktop app in the coming months.

“When we talk about the experience of using technology at work, what was stunning to me, even a few years ago was like, man, our industry just keeps making things more complicated, and just keeps throwing new stuff onto the pile,” Dropbox founder and CEO Drew Houston told Cloud Pro in June. “Like, who’s making everything work together?

“Increasingly we saw that our customers are seeing Dropbox more as this workspace in which they use the Office suites and things like that, which triggered a pretty big mental shift for us and completely changed the concept of the product that we wanted to build.”

The company has also made a number of key changes to Dropbox Business, hoping to make lives easier for IT administrators and team managers. These additions include greater access to employee activity and tools for data security and compliance.

Through the enterprise console, IT admins can gain high-level control and visibility while also delegating levels of control to individual team leaders in appropriate cases. Users can also be reviewed and managed across several workspaces, with different controls and settings based on the needs of each department.

Staff can also be monitored through an activity page with search functionality, and the capacity to filter and report, and take quick action. The firm has also teased a dashboard, set for a future release, that will allow for high-priority user activity to be highlighted.

Puppet’s 2019 State of DevOps report: How security needs to fit into continuous delivery

You’ve got the processes in place for a revamped software delivery cycle in your organisation. The foundation has been built, the stack is in place and the culture is going in the right direction. What are you missing?

Security in DevOps is an ‘unrealised ideal’ and a key step in moving from DevOps good practice to best practice. That’s according to the latest Puppet State of DevOps Report, published earlier today. 

The report, the eighth in total, explored the various journeys organisations were at in security integration. Security, alas, is not a competitive differentiator – getting good product out there is – so the report sympathised with organisations facing the struggle. Though the road ahead is paved with good intentions, it doesn’t change habits – or pay the bills.

In all, almost a quarter (21%) of the 3,000 respondents polled who have the highest levels of security integration – whereby security is present across all phases of the software delivery cycle – say they have reached an advanced stage of DevOps maturity. Only 6% of those with no security integration say they have done so. 

What’s more, if you have the highest level of security integration it means you are more likely to deliver on production demand quickly, cited by 61% of firms. Of those with no security integration, less than half (49%) are able to deploy on demand. Security-conscious firms are also more than twice as likely to be able to stop a push to production for a moderate security vulnerability, meaning their customers aren’t able to release insecure code.

The most marked change was with regards to overall security posture. More than four in five (82%) of those polled with the highest levels of security integration said their security practices ‘significantly’ improved their posture, compared with only 38% of those with no integration.

In some aspects, the figures between the haves and the have-nots are not as broad as they seem. This may be of particular interest due to the harsh journey involved. Getting seamless security integration is a multi-layered problem. As the report puts it: “You see the underlying complexity that’s been masked over by years of duct tape and glue. You tackle the roadblock, but as you resolve it, new obstacles appear. You resolve one roadblock after another, and it gets frustrating, but after a while, you see that your team can overcome issues as they arise.” 

Last year, the key takeaway was with regards to getting each step right. The 2018 Puppet report argued reaching the zenith, where Dev and Ops integrate seamlessly and in perfect harmony, meant a slow evolution. Only one in 10 organisations polled were outliers either way, with 79% of companies somewhere in the middle.

With regard to security, those at the more advanced end of DevOps implementation are automating security policy configurations, and at the very sharp end exploring automated incident response. “They had cultivated a powerful blend of high-trust environments, autonomous teams, and a high degree of automation and cross-functional collaboration between application teams, operations and security teams.

“The result? Security becomes a shared responsibility across delivery teams that are empowered to make security improvements.”

Ultimately, it is a long road, but a profitable one if all stakeholders care enough, which is rather like security as a whole. “The DevOps principles that drive positive outcomes for software development – culture, automation, measurement and sharing – are the same principles that drive positive security outcomes,” said Alanna Brown, senior director of developer relations at Puppet and report author. “Organisations that are serious about improving their security practices and posture should start by adopting DevOps practices.”

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Almost £9m wasted on under-utilised cloud tech every year


Bobby Hellard

25 Sep, 2019

European businesses are wasting £8.8 million every year on unused cloud services, according to research.

The findings also suggested that a large number of businesses feel IT is being set up to fail as it handles both transformation projects and legacy tech.

The research was conducted by research firm Coleman Parkes, on behalf of the Insight Intelligent Technology Index (ITI) and featured 1,000 IT decision-makers at companies with 500 employees or more.

In Europe, organisations are spending £29.48 million on cloud computing, but the survey suggests 30% of that is being wasted.

“Under-utilised technology has been a problem for decades, so it’s not surprising to see the problem spread to the cloud,” said Wolfgang Ebermann, president of Insight EMEA. “However, by putting the right controls in place, organisations can optimise cloud consumption and ensure they only pay for services they are using.”

The research highlighted that investment in digital innovation is increasing. Enterprises invested an average of £32.23 million on digital innovation in the last 24 months, and plan to invest £42.12 million in the next two years.

However, 66% of respondents said they feel that IT is being set up to fail as it takes on more responsibility for transformational projects, while still keeping core systems running effectively – which is an increase from the 57% that thought so in 2018.

According to the report, unless there is a change in corporate culture and responsibility for digital innovation is truly shared across the business, this trend is likely to increase.

Boardroom demands to deliver digital projects has placed a lot of pressure on IT teams, particularly to keep costs and security under control. When asked to choose their top three challenges around digital innovation, 46% of respondents chose monthly costs, such as operational expenditure, 44% selecting upfront costs like capital expenditure and 38% pointed to insufficient budgets. Similarly, 60% said security is the main factor that keeps them up at night with 68% saying it’s the biggest challenge in globally managing IT operations.

“The strategic importance of IT as a key enabler for future business success is clearly becoming more understood at board level,” continued Wolfgang Ebermann.

“The role of the CIO is clearly evolving from managing IT to business partner. They have become the ‘digital transformation change agent’ and a core member of the executive board. Yet the CIO and IT cannot solely be held responsible for digital innovation; the entire business has a role to play.”

Overused but misunderstood: Unlocking clarity and confidence in the cloud

The manufacturing industry might have been slow to adopt cloud-based technologies, but the benefits are now widely recognised with many companies relying on it to automate processes and drive efficiencies. In fact, you can’t move in today’s technology driven world without hearing the term ‘cloud’. It provides the foundation for the way we run our lives both at work and at home—so much so that the term itself is almost redundant. 

Although cloud is an accepted part of everyday operations within the manufacturing industry, making the most of it can still be a challenge, and leading to many businesses using it, but not necessarily unlocking its true potential. According to recent research, a staggering 84 percent of those within the manufacturing industry view investment in the cloud as hugely important in delivering their overall growth strategy. However, despite this, only 17 percent consider cloud a strategic investment, with only a third (31 percent) saying they make significant use of cloud applications today.

Levelling the playing field

With traditional manufacturers often steeped in legacy, on-premises technology, the advent of cloud-based platforms provided a cost-effective and smooth way to embrace digital transformation and transition from outdated systems to innovative applications. It levelled the playing field and gave companies of all sizes the ability to compete—whether they were a new kid on the block, whose systems were born out of agile and scalable technology platforms, or a traditional manufacturer who was investing in the cloud to keep up with old adversaries and new counterparts.

Today, spending on public cloud services is still a huge growth area for manufacturing, with IDC predicting that discrete manufacturing, in particular, will spend more than $20 billion on it this year—accounting for more than one-third of the worldwide total spend. Process manufacturing will spend an estimated $15 billion. With so much being invested in cloud-based services, it is vital to get the most out of every penny spent.

Look before you leap

Cloud technologies are certainly accessible and more affordable. However, is the ease with which manufacturers can get up and running with new technology and applications coming at a cost? With cloud being the ‘new normal’, is the industry, in fact, leaping first and looking later? For all the benefits it can bring, unless cloud technology is adopted in the right way, businesses will struggle to make the move towards digital transformation work. 

Gartner suggests that despite cloud being one of the most valuable innovations in current IT and business strategies, it can fail to live up to expectations and is often misunderstood. The analyst firm predicts that as a result, through 2020, 95 percent of cloud security failures will be due to customers not understanding cloud security, or the skills necessary for successful cloud implementation. This sentiment is reflected in research, with a quarter (26 percent) ¹ of the people admitting they lack understanding when it comes to cloud technologies.

Getting the most out of investment

The cloud is not simply about being able to compete, but to differentiate. However, there is currently a gap between using and really utilising all of the benefits afforded by cloud, in order to make this ideal a reality. Key steps need to be taken to help get the balance right between enabling innovative technologies and using the cloud to your advantage. This can only be done from a position of trust and knowledge, to take cloud-based services from playing a purely functional role to becoming a strategic part of business success and growth.

Understanding the potential is vital in reaping the benefits. As well as providing business agility and the ability to adopt innovative technology fast, using a cloud-based model can improve operational visibility, analysis and insights. This means that manufacturers can react more quickly to changing market conditions and customer demands, as well as make business decisions based on deeper insight not just intuition. 

Taking enterprise resource planning (ERP) as an example, a cloud-based solution not only provides flexibility and scalability but can also empower IT departments to support more strategic growth initiatives by giving them time to focus on more value-added tasks. Keeping pace with innovation can be easily achieved with upgrades to services taking place quickly and with minimal upheaval.

Metal-Tech Partners is just one example of a company who has used cloud-based ERP to help transform and grow its operations—from a supplier of telecommunications products, to a multi-million-dollar business, providing custom-manufactured parts and services to an international audience. The modular system provides end-to-end scalability and flexibility to meet the company’s demanding needs. Any new information or changes take immediate effect through the system—providing up-to-date customer, operational, and financial visibility across the organisation.  

However, managing any change should also be high on the agenda to ensure it achieves business objectives. Getting buy-in and making sure users understand the technology and how to get the most out of it is vital. As well as unlocking value to aid business growth, using cloud-based services can also help companies realise environmental obligations, by harnessing the collaborative power of the cloud and saving energy as a result. 

Adopting cloud is just the first step. Unlocking its potential is where the real value comes in.

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Microsoft issues urgent Internet Explorer and Windows Defender security patches


Keumars Afifi-Sabet

24 Sep, 2019

Microsoft has urged users to patch their Internet Explorer browsers immediately after learning that cyber criminals are exploiting a flaw to execute arbitrary code on target devices.

The firm has also issued a patch for a separate flaw in Windows Defender, the company revealed on Monday. The severity of the flaws has meant the patches have been released out-of-sync with its Path Tuesday releases; normally the second Tuesday of every month.

The Internet Explorer flaw, dubbed CVE-2019-1367, involves a remote code execution (RCE) vulnerability that allows hackers to exploit the way the web browser’s scripting engine handles objects in memory.

This could corrupt memory in a way that could allow an attacker to execute arbitrary code and gain the same user rights as the target user. This flaw affects Internet Explorer versions 9, 10 and 11, the company confirmed.

“If the current user is logged on with administrative user rights, an attacker who successfully exploited the vulnerability could take control of an affected system,” the Microsoft Security Research Centre (MSRC) said.

“An attacker could then install programs; view, change, or delete data; or create new accounts with full user rights.

“In a web-based attack scenario, an attacker could host a specially crafted website that is designed to exploit the vulnerability through Internet Explorer and then convince a user to view the website, for example, by sending an email.”

The Windows Defender flaw, dubbed CVE-2019-1255, centres on a denial of service zero-day vulnerability when Microsoft Defender improperly handles files. An attacker could exploit this to prevent legitimate accounts from executing system binaries.

The Windows Defender flaw will be fixed as part of an automatic update mechanism, and will be shipped within the next couple of days through the Microsoft Malware Protection Engine. The Internet Explorer vulnerability, however, must be applied manually.

Although the Internet Explorer vulnerability is being actively exploited in the wild, its userbase has shrunk in recent years to represent just 2.61% of web users, according to W3 Counter figures.

A vast swathe of businesses may still be using Internet Explorer as the browser of choice in their workplace, however, particularly if they’re also persisting with older Windows systems.

Google achieves ‘quantum supremacy’ with new experiment – reports

It may sound like an amalgam of a James Bond and a Jason Bourne film title, but Google may have reached ‘quantum supremacy’ in what was described as “a milestone towards full scale quantum computing.”

Quantum computing, while still at a very early stage, is becoming something of a key battleground for the biggest cloud companies. The technology is based on the principles of quantum mechanics, where subatomic particles can exist in more than one state at any time, leading to significantly greater computation.

While the ceiling is almost unsurpassable, the brittle conditions – the merest change in temperature or ambient noise will render qubits awry – mean a long journey of research ahead. Take a project from Microsoft announced last year which aims to ‘break’ RSA encryption in 100 seconds. For classical computers, such a task would take one billion years.

Google’s achievement is no less impressive. Researchers have put a quantum computer, named Sycamore, through its paces with a series of operations which would take a supercomputer approximately 10,000 years to complete. The quantum computer finished it in 200 seconds.

As originally reported by the Financial Times, the findings appear in a paper prematurely published to a NASA website. The test involved sampling the output of a pseudo-random quantum circuit leading to ‘a nearly random assortment of numbers [which is] extremely difficult to reproduce with a classical computer’, as Science News put it.

At the start of this year this publication reported on an initiative from IBM whereby the company announced the first ‘commercially useable integrated quantum computing system.’ While there was a fair amount of PR razzmatazz involved, the overriding concept was one of advancing quantum computing beyond the laboratory.

This is similar, although writing for CloudTech in October, Travis S. Humble, of the IEEE and Oak Ridge National Laboratory, questioned whether the time was right to go forward. “Many different quantum technologies appear viable for continued exploratory research, [such as] superconducting electronics, trapped ions, and neutral atoms,” Humble wrote. “Each of these technologies face multiple layers of integration complexity that must be monitored, from the low-level physical registers up to application performance.”

“Quantum processors have thus reached the regime of quantum supremacy,” the report noted. “We expect their computational power will continue to grow at a double exponential rate: the classical cost of simulating a quantum circuit increases exponentially with computational volume, and hardware improvements will likely follow a quantum-processor equivalent of Moore’s Law.

“In reaching this milestone, we show that quantum speedup is achievable in a real-world system and is not precluded by any hidden physical laws,” the paper adds.

You can read a plaintext version of the report here.

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AWS, Azure or Google: Do the differences between cloud providers really matter?

When evaluating public cloud providers,  it is easy to get hung up on the differences. AWS, Microsoft Azure, and Google Cloud each have their own terminology, pricing, service catalog, and purchasing variations. But do these differences ultimately matter? 

Compute options

Though we are able to align comparable products across AWS, Azure, and Google Cloud, there are of course differences between these offerings. In fact, with the number of products and services available today (we’ve counted 176 from AWS alone), comparing each is beyond the scope of this article.

For our purposes, we can compare what is still the core product for cloud service providers: compute. Compute products make up about two thirds of most companies’ cloud bills, so the similarities and differences here will account for the core of most users’ cloud experiences.

Here’s a brief comparison of the compute option features across cloud providers:

Of course, if you plan to make heavy use of a particular service, such as Function-as-a-Service/serverless, you’ll want to do a detailed comparison of those offerings on their own.

Pricing

That covers functionality. How do the prices compare? One way to do this is by selecting a particular resource type, finding comparable versions across the cloud providers, and comparing prices. Here’s an example of a few instances’ costs as of this writing (all are Linux OS):

For more accurate results, pull up each cloud provider’s price list. Of course, not all instance types will be as easy to compare across providers – especially once you get outside the core compute offerings into options that are more variable, more configurable, and perhaps even charged differently (in fact, AWS and Google actually charge per second). 

Note that AWS and Azure list distinct prices for instance types with the Windows OS, while Google Cloud adds a per-core license charge, on top of the base instance cost.

The table above represents the default On Demand pricing options. However, each provider offers a variety of methods to reduce these base costs, which we’ll look at in the Purchasing Options section.

Terminology 

At first glance, it may seem like the cloud providers each have a unique spread of offerings. But many of these products and services are quite similar once you get the names aligned. Here are a few examples:

Obviously, this is not a sign of substantive differences in offerings – and just goes to show that the providers are often more similar than it might appear at first glance. 

Purchasing options

Comparisons of the myriad purchasing options are worth several articles on their own, so I’ll keep it high level here. These are the most commonly used – and discussed – options to lower costs from the listed On Demand prices for AWS, Microsoft Azure, and Google Cloud. 

Reservations

Each of the major cloud providers offers a way for customers to purchase compute capacity in advance in exchange for a discount: AWS Reserved Instances, Azure Reserved Virtual Machine Instances, and Google Committed Use discounts. There are a few interesting variations, for example, AWS offers an option to purchase “Convertible Reserved Instances”, which allow reservations to be exchanged across families, operating systems, and instance sizes. On the other hand, Azure offers similar flexibility in their core Reserved VM option. Google Cloud’s program is somewhat more flexible regarding resources, as customers must only select a number of vCPUs and memory, rather than a specific instance size and type. 

What about if you change your mind? AWS users have the option to resell their reservations on a marketplace if they decide they’re no longer needed, while Azure users will pay a penalty to cancel, and Google users cannot cancel.

Spot and preemptible instances

Another discounting mechanism is the idea of spot instances in AWS, low-priority VMs in Azure, and preemptible VMs, as they’re called on Google. These options allow users to purchase unused capacity for a steep discount. The cost of this discount is that these instances can be interrupted (or perhaps Azure puts it best with their “evicted” term) in favor of higher priority demand – i.e. someone who paid more. For this reason, this pricing structure is best used for fault-tolerant applications and short-lived processes, such as financial modeling, rendering, and testing. While there are variations in the exact mechanisms for purchasing and using these instance types across clouds, they have similar discount amounts and use cases.

Sustained use discounts

Google Cloud Platform offers another cost-saving option that doesn’t have a direct equivalent in AWS or Azure: Sustained Use Discounts. This is an automatic, built-in discount for compute capacity, giving you a larger percentage off the more you run the instance. Be aware that the GCP prices listed can be somewhat misleading, as a sustained use discount is already built in, assuming full-month usage – but it is nice to see the cloud provider looking after its customers and requiring no extra cost or work for this discount.  

Contracts

A last sort of “purchasing option” is related to contract agreements. With all three major cloud providers, enterprise contracts are available. Typically, these are aimed at enterprise customers, and encourage large companies to commit to specific levels of usage and spend in exchange for an across-the-board discount – for example, AWS EDPs, Azure Enterprise Agreements. As these are not published options and will depend on the size of your infrastructure, your relationship with the cloud provider, etc., it’s hard to say what impact this will have on your bill and how it will compare between clouds. 

The 'it' factor

There’s also just the pure perception of the differences between cloud providers.

For instance, some may perceive Azure as a bit stodgy, while Google Cloud seems slick but perhaps less performant than AWS. Some appreciate AWS and Azure’s enterprise support more and find Google Cloud lacking here, but this is changing as Google onboards more large customers and focuses on enterprise compatibility. 

There are also perceptions regarding ease of use, but actually, we find these to be most affected by the platform you’re used to using. Ultimately, whatever you’re most familiar with is going to be the easiest – and any can be learned.  

Do the differences really matter?

On some of the factors we went through above, the cloud providers do have variations. But on many variables, the providers and their offerings are so similar as to be equivalent. If there’s a particular area that’s especially important to your business (such as serverless, or integration with Microsoft applications), you may find that it becomes the deciding factor.

The fact of the matter is, you’re likely to be using multiple clouds soon, if you’re not already – so you will have access to the advantages of each provider. Additionally, applications and data are now more portable than ever due to containers.

So, prepare yourself and your environment for a multi-cloud reality. Build your applications to avoid vendor lock-in. Use cloud-agnostic tools where possible to take advantage of the benefits of abstraction layers

Even if you’re only considering one cloud at the moment, these choices will benefit you in the long run. And remember: if your company is telling you to use a specific cloud provider, or an obscure requirement drives you to one in particular – don’t worry. The differences don’t matter that much. 

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View from the Airport: Oracle OpenWorld 2019


Maggie Holland

23 Sep, 2019

“Researchers identify cures for cancer. Agro-biologists create smart hives to provide food security for the planet. Aid organisations deliver relief faster. Scientists mitigate climate change and utilities provide safe, cleaner, energy.”

These bold statements were the bread and butter of Oracle OpenWorld in San Francisco last week. The unifying element between them all? Data. Indeed, the tech giant talked up the value of data and excelling — not just existing — in a data-driven world during most if not all sessions during the conference.

But it’s not just about hoarding data for data’s sake or trying to make sense out of that data deluge. Far from it. Oracle’s key message was all about using machine learning coupled with human ingenuity so that the “possible becomes achievable.” Or, taking it one step further, Oracle claims it can help people achieve the extraordinary.

While this year’s OpenWorld was filled with more announcements than last year, the common themes of automation, data-focus, integration, and security permeated.

The firm unveiled what it claims is the world’s first “autonomous OS” – named Oracle Autonomous Linux – bigging up its security credentials and ensured the importance of partners was not understated.

Despite all the PR and marketing efforts on ensuring those key themes resonated with attendees, the biggest takeaway for me was that of Ellison’s personal nod to Mark Hurd’s ill-health.

Maybe I’m reading far too much into a simple statement of genuine love, but in a world where we are focused on autonomy, machine learning and robotics, this pure act of humanity shone through for me.

During his closing keynote, about 10 minutes in, Ellison was clearly struggling to hold it all together. So what he said next was really from the heart.

“I would just like to take a moment and say how much I miss Mark Hurd, personally. We’ve worked together for a long time, I love him, and I wish him a speedy recovery,” he said, to much applause and agreement from the audience.

He then quipped: “I don’t have so many friends that I can afford to lose any,” before doing his best to continue his presentation about the company’s Fusion middleware platform.

I’ve been called cynical in my time and, now, I’m ready to be called a sucker, but what Ellison said – unscripted and away from the military operation that is any tech conference, let alone one of Oracle’s – was, I believe, totally genuine.

In a world where tech is so sophisticated, it promises to outpace what humans can do (if it hasn’t already in certain cases) it just goes to show how important humans and human connections still are.

Larry – if you’re ready this, you really pulled on my heartstrings. I’ll admit I had a lump in my throat during the non-Fusion aspect of this presentation. But I really did see through the Silicon Valley veil and the hurt in your eyes and now I know, at the crux of it all, you’re just a guy honestly trying to do good things with technology.

How unified communications could energise your business


Nik Rawlinson

21 Sep, 2019

“The way people are communicating has fundamentally changed,” says Sahil Rekhi, MD of RingCentral EMEA (ringcentral.co.uk). “People are mobile and online, and while the smartphone is their preferred communications device, they’re multi-modal. They can switch between the tablet and the desktop – they just want all of their data available everywhere, and social has become a big component of that.”

Mention “social” and it’s easy to reach for Facebook and Twitter, but business social goes beyond that. Platforms such as Microsoft Teams, Google Cloud and Slack are building a new kind of social: one designed around fundamental business concepts, including collaboration and sharing. It’s an environment in which every form of communication, from landline calling and persistent messaging to presence, can live within one window, alongside directories, databases and files. It’s called unified communications (UC), or unified communications as a service (UCaaS).

As Martin Old, senior product marketing manager for Cisco products at Arkadin (arkadin.com) said, rather than staff necessarily going to work, “work is where they are”. A standalone PBX doesn’t cut it anymore.

“The way we communicate on a personal level has crossed over into business communications,” said Bianca Allery, CMO of 3CX. “It’s more about convenience and efficiency. Getting hold of the right person when we need them, knowing when they are available, using chat instead of a phone call. Rather than call my colleague, waiting for them to answer, calling them again… I can send a chat and go back to working on something else until they are able to respond.”

The consumerisation of UC

“Whichever device I’m using, I’ve got the same experience, whether it’s a video call, landline call or instant messaging,” Old explains. “I can do everything from my desktop, tablet or mobile phone – and that’s the experience that Generation Z expects. The experiences we’ve all had with consumer apps have helped accelerate their uptake in business.”

The average employee splits their time between four communication apps, and switches between business tools ten times an hour. “That wastes 32 days a year,” claims Rekhi. “If you could remove that complexity then, as a CIO or head of HR, you could give employees an extra five days paid holiday every year. What kind of impact is that going to have on motivation and employee loyalty?”
This could be UC’s trump card. By reclaiming lost time, staff don’t need to work longer hours to increase output and could be rewarded for buying into an enterprise-wide rollout. Staff buy-in is essential to any large-scale change, after all – particularly one that will impact them every minute of every working day.

“When you’re introducing a communication technology, there’s a high chance it will be touched by every single person in the business,” said Mat Godolphin of Exponential-e (exponential-e.com), a cloud infrastructure provider. “It has to be up 100% of the time because they’ll always know if there’s a fault on the platform.” Contrast that to email, where a few hours’ delay is rarely critical.

Godolphin, who heads up Exponential-e’s UC and collaboration team, sees the always-on, ever-active network as a way of attracting talent. “When I’m hiring for my team, I’m asked about the flexibility we offer and whether the new hire is expected to be in the office five days a week – all of these work-life balance questions. If that flexibility isn’t an in-built part of the culture of the business, it causes problems.”

Reclaiming lost time

How much of your employees’ time is spent in meetings? UC tools could recover much of it, particularly if the meetings would be held off-site.

While Arkadin’s Old is based in Newport, Wales, his peers sit at desks in Argentina, Singapore and France. “We used to live with email, which did the job, but it’s a bit long in the tooth now and laborious when a short message is all that’s required. Organisations developing a modern workplace are looking beyond the desktop experience and the individual – and looking at how their meeting rooms are set up, [as well as] the additional engagements they’re having outside of individual spaces.”

Inexpensive videoconferencing on tablets, phones and desktops is increasingly replacing in-person meetings and helping to reduce friction. A 2017 Polycom global survey (pcpro.link/300poly) suggested that 35% of business professionals made decisions much quicker when on video than via email, IM or phone.

“[UC] makes business communications much more efficient,” said 3CX’s Allery. “With videoconferencing, webinars, presentation sharing and so on, it’s no longer necessary to travel to clients or partners. Imagine travelling all the way from Newcastle to London for a two-hour meeting; it would take up the whole day plus various expenses. Now imagine wrapping up that same task in the same time it takes to hold the meeting.”

So, what should CIOs focus on? “Mobility is key,” Rekhi said. “It’s not only the biggest driver of change, but also a big driver of how you can deliver flexible working and the future workplace. Cloud is key. It’s the only place that’s going to be able to deliver this technology. Big Data and platform analytics continue to be an area of focus and technology players have a responsibility to capture this data. They can use it to make rational decisions based on what they’re saying and understand behavioural aspects of an organisation so it can build the future of work.”

The changing workplace

In many cases, businesses are buying in this expertise rather than developing it in-house, whether contracting third parties to integrate services or by headhunting. Job titles such as head of digital transformation are becoming increasingly common.

Specialists with expertise in UC adoption and no history in a firm may be best-placed to implement the change. “Very often, when we look at which technology is going to drive change, we only look at part of an organisation – a subset or department – where the impact might not be a net positive,” Rekhi warned. “But if you stand back and think about where the organisation is heading over the next five years and what the company’s trying to achieve, you can see that it has a net positive impact. The person driving that change needs to understand the impact and relay the [longer-term] message to staff before they start implementing that change.”

Old’s advice is similar. “Look at where your business wants to be, what the shape of your organisation is, how you want it to operate and the experience your users will have” and, where there’s historical tech already in use, manage that transition.

Done right, it can transform both the workplace and the workspace. “That’s the key idea of UC,” said Godolphin, who quotes Cisco’s “work is something you do, rather than somewhere you go”. UC allows staff to work anywhere, on any device, in the way they would if they were collaborating in a fixed location, Godolphin reminded us, picturing an environment of smaller break-out spaces and low-end video devices.

And it goes beyond your company’s staff. “UC can really take the customer experience up to the next level. Not only can customer inquiries be dealt with more efficiently, but it also offers new ways for customers to communicate,” said Allery. “Previously, customers mainly had to rely on calling customer service hotlines and the occasional email that would go unanswered for days. Now they are able to utilise methods of communication such as website live chat, which puts them instantly in contact with an agent and is often more convenient and preferred by customers.”

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