G Suite gets an AI boost with Google Assistant beta


Bobby Hellard

21 Nov, 2019

Google has added Google Assistant capabilities into G Suite as part of a number of betas the cloud giant has unveiled at its Next 19 event.

Users will be able to use voice commands to carry out a number of functions across G Suite using voice commands. 

For example, in the Calendar app the Google Assistant can respond to commands asking it to check, add, change and delete entries and events; a potentially useful function for people looking to update their calendar while on the move.

In other areas of G Suite, the integration of the Google Assistant means users can use commands such as “Hey Google, join my next meeting” to be automatically dialled into a meeting, while the AI-powered virtual assistant can also be told to email meeting attendees if the user is running late. 

While the integration does not extend to the Hangouts Meet app yet, it does allow for the Asus Hangouts Meet hardware kit – a suite of hardware to provide ‘one-touch’ Hangouts Meet video conferencing – to work with user voice commands for joining or leaving a meeting, and to make a phone call through the hardware. 

Google also added smart and AI-powered features into Hangout Meet and Google Docs. 

Soon Hangouts Meet features will also be extended to Gmail, where users can start video chats without leaving the application. This is all part of an efficiency push within G Suite to streamline the user experience.

“Next year Gmail will enable you to jump on quick calls without scheduling one. We are calling it the meet experience in Gmail,” said Ulrike Gupta, a customer engineer at Google Cloud.

Last year the company added ‘Smart Compose’ to Gmail, where AI features offer up automated responses to complete sentences within a message. This is now available for Google Docs, in beta; according to Google, Smart Compose has already saved people from typing more than two billion characters each week.

By harnessing Google’s neural network-powered AI technology, Smart Compose will also be used to spot grammatical and spelling errors.

As it will use aggregate textual data at its beta stage, Smart Compose will learn a user’s style and common word use, effectively improving over time. However, some companies might not be comfortable with this data being collected and processed so may wish to opt-out of the beta. 

Smart Compose autocorrect functions will also tap into the power of Google Search to ensure that the words and phrases being used are up-to-date with the latest parlance. 

CircleCI aims to further break down the ‘hornet’s nest’ of continuous delivery with EMEA expansion

Continuous integration and delivery (CI/CD) software provider CircleCI has been acting on its expansion plans following the $56 million (£44.8m) secured in series D funding in July. Now, the company is ready for business in London – and has hired a new head of EMEA to push things along.

Sharp observers looking at the almost 250 faces which comprise the CircleCI team would have noticed a recent addition at the foot of the list. Nick Mills joined the company in September having previously held leading sales roles at Stripe and Facebook, among others, invariably concerned with international expansion.

At CircleCI, Mills will be responsible for EMEA – which the company says represents almost a quarter of its overall business – in everything which is classified as non-engineering. “There’s a huge amount of expansion opportunity,” Mills tells CloudTech. “I’ve already had some interesting conversations in the first few weeks here with companies in fintech and mobility, on-demand services. They really see CircleCI and CI/CD as a fundamental critical enabler that can help their teams increase productivity.”

The company certainly appears to be seeing gains from this bet. Big tech names on the customer roster include Facebook, Spotify and Docker, while investor Scale Venture Partners described the company earlier this year as the ‘DevOps standard for companies looking to accelerate their delivery pipeline while increasing quality.’

For CEO Jim Rose, who has been in London this week for the launch, it is the expansion of a journey which began for him in 2014, first as COO before moving up to the chief executive role a year later.

“When I first got to the company, there were about 30 individual logos in the CI/CD market, and that’s been whittled way down,” Rose tells CloudTech. “Now there is, really, ourselves, a couple of smaller, standalone, very focused CI/CD players, and then you’ve got some of the larger platforms that are trying to go end-to-end.”

Rose cites the ‘peanut butter manifesto’, the now infamous document from Yahoo which used the foodstuff as a metaphor for businesses spreading themselves too thinly across multiple offerings, as evidence for why the larger platforms will struggle.

“We have really gone for the opposite of that strategy,” he explains. “For the vast majority of large customers, you can only move certain systems one at a time. Customers ask us all the time… how do we build that CI/CD system but also the most flexible system so that regardless of what you have in place inside of your overall enterprise or team, it’s really easy and seamless?”

There are various aspects which pull together the company’s strategy. Back in the mid-2000s, if a company built a new application it would hire a bunch of developers, flesh out the spec, write custom code across every line and then package and ship the resultant product. As Rose puts it, any custom code written today takes on the mantle of orchestrating all the pieces together, from the plethora of open source libraries and third-party services.

Continuous delivery is a hornet’s nest – it’s very easy to get to version one, but then the complexity comes as your developers start pushing a lot faster and harder

“What we’re helping customers do is, across all of these hundreds and thousands and millions of projects, start to take a heartbeat of all those different common components and use that to help people build better software,” says Rose. “If you have a version that’s bad or insecure, if you’re trying to pull a library from a certain registry that has stability problems, if you have certain services that are just unavailable… these are all new challenges to software development teams.

“Using the wisdom of the crowd and the wisdom of the platform overall, we’re starting to harness that and use that on behalf of our customers so they can make their build process more stable, more secure, and higher performing.

“Honestly, continuous delivery is a hornet’s nest,” adds Rose. “It’s really complicated to run into one of these systems at scale. It’s very easy to get to version one, but then the complexity comes as you bring it out to more teams, as you add more projects, as your developers start pushing a lot faster and a lot harder.”

For a large part of the company’s history, the individual developer or team of developers was the route in for sales; almost in an infiltrative ‘shadow IT’ context, whether it was the CTO of a small startup or a team lead at a larger company. While this can still be the case at enterprise-level organisations, CircleCI realised it needed more of a top-down, hybrid sales approach.

“One of the biggest changes in our space – not just CI/CD, but the developer space more generally – is developers historically have not been conditioned to pay for things,” says Rose. “If you needed a new tool, a new script, the developers would either go out and create it on their own or they use an open source service.

“What’s changed over the last two or three years is now developers, because their time is so valuable, have the budget and the expectation that they have the opportunity to pay for services that help you move faster. A lot of what we do from a sales perspective is help development teams understand how to procure technology. What’s necessary? What do you think about what you look at? How do we help you through that commercial process?”

Mills will be looking to guide EMEA customers through this process, with the stakes high and the motivation to assist leading tech companies strong. “A lot of companies are successful in and of themselves and can build their businesses, but the space we’re in really has the potential to enable the most successful tech companies today and of the future,” Mills explains.

“Ultimately, the creation they can generate as companies can obviously help them move quickly, increase the scale and pace of product delivery,” he adds. “To me, that feels like incredibly high-level work to be doing and high value.”

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Can cloud help on the road towards combating climate change?


Maggie Holland

20 Nov, 2019

Cloud is often seen as a panacea in the sustainability conundrum organisations face when they want to be able to connect and collaborate with customers, partners, and employees without increasing their carbon footprint. 

But cloud has never really been seen as a key weapon in the fight to tackle climate change. Particularly when it the hands of energy providers. Until now, that is. 

Over the last few years, ENGIE has evolved from a traditional utility firm into one that offers low-carbon energy and services and now it plans to use Salesforce and associated technologies to help its customers reach their zero-carbon energy consumption goals. 

“As a very large energy provider, we were part of the problem. Four years ago, when our new CEO joined, we decided we wanted to be part of the solution. We’ve disposed of €15 million of coal and we have injected €15 billion into the sun and the wind,” Yves Le Gelard, ENGIE’s executive vice president and chief digital officer (CDO), said during Salesforce’s Dreamforce conference in San Francisco this week. 

“It’s a radical change. We used to sell energy and [it was a case of] the more the better. [But] right now, 150,000 staff are all engaging with customers to sell less. Less is more. That’s a complete shift. In order to be successful in doing that you need to understand the exact carbon footprint of customers. You need data, you need software and a whole world of digital technologies.”

ENGIE has engaged a number of key tech players to assist with its mission and help it implement a new, global, unified, and customer-centric CRM platform. 

Accenture is tasked with helping with business model definition, operational processes, and IT architecture. It will also implement the technology around the world. 

While Vlocity will be responsible for delivering industry-specific and omnichannel cloud and mobile solutions based on Salesforce, as it works with ENGIE on helping customers across the board with their transformation efforts. 

“Climate change is leading us into a world very different from the one we have known, one in which no one can say, ‘it’s not my problem,’” added Isabelle Kocher, ENGIE’s CEO. 

“We decided to be part of the solution by moving to zero carbon and helping others do the same. Teaming with Accenture, Salesforce and Vlocity has been an important part of this journey, allowing us to get a global view of our customers and move fast to build a more sustainable future. Decarbonised energy and digital technology are the lifeblood of ENGIE going forward.”

ENGIE has residential and business customers in more than 70 countries and will now utilise Salesforce to ensure its employees have 360-degree view of customers, which will be key towards helping them reduce energy usage and consumption. 

“Data matters at two ends of the spectrum,” Le Gelard said. 

“The number one challenge is to digitise the world. We need to install sensors to ensure we are monitoring in real time. You really need to know what’s going on. We also need to help customers understand how to behave. This is a cultural shift. You need to explain the consequences of behaviours to millions of customers and users.” 

Le Gelard also said ENGIE had become more attractive as an employer as an added side benefit of its evolution. He called it “an extremely purposeful change.”

Indeed, the company has seen an 80% increase in the number of CVs it receive compared with its historic role as a traditional energy provider, according to Kocher.

“Isabelle made a very brave decision, saying, ‘I don’t want to be part of the ancient world that we have. I want to invest in new technologies and renewables, and in solutions that support all our clients, all citizens in their zero-carbon transition journeys,”’Gwénaëlle Avice-Huet, ENGIE’s executive vice president, head of the Global Renewable Business Line, and CEO of North America, said in a Salesforce Q&A. 

“Our transition started from the ground. Everybody was asking for change. And I think that’s a tremendous place to be because we have a perfect combination of solutions for a zero-carbon transition.”

Salesforce launches Einstein Voice Skills


Maggie Holland

19 Nov, 2019

Salesforce has launched Einstein Voice Skills, a tool that will make it quick and easy for admins and developers to build customised voice-powered apps for anyone and everyone. 

Unveiled at the company’s annual Dreamforce show in San Francisco this week, the latest addition to the AI-based platform will equip individuals in any role or industry with a handy way to make customer relationship management (CRM) much more personalised. 

Einstein Voice Assistant was announced at last year’s Dreamforce event, so the arrival of Skills is building on that momentum, according to Ally Witherspoon, Senior director of product marketing, Einstein AI and analytics at Salesforce. 

“You probably remember our fantastic announcement around Einstein Voice Assistant last year. [Now] we’re extending Einstein Voice Assistant with the addition of Einstein Voice Skills,” she said. 

“You can build an application for your service agents, your sales manager, your retailers. Whatever their profile in Salesforce, they can have a custom app built for them.”

It can also be deployed in a matter of clicks to build custom apps for business processes, reducing the need for manual entry and, in turn, reducing the likelihood of introducing errors. 

In addition, Salesforce will offer a capability called Einstein Call Coaching. This is designed for managers so they can better analyse call activity and contents, spot trends and, ultimately, optimise the experience customers have by arming sales reps with key insights. 

By making use of natural language processing (NLP) to power voice analytics, the goal is to “drive smarter, more personalised customer engagement,” according to Salesforce. 

Salesforce sees business-focused voice analytics and enhanced capabilities as a natural extension of what people have already become used to in the consumer world through smart devices such as Alexa and digital assistants such as Siri. 

“Voice is a huge shift for the industry and will be as impactful in businesses as it’s been in our homes,” said Bret Taylor, Salesforce’s president and chief product officer.

“With Einstein, Salesforce is bringing the power of voice to every business, giving everyone an intelligent, trusted guide at work.”

Google Cloud plots a stronger course for European customers with London Next event

Google Cloud has taken its Next event to London – and the company stressed its commitment and capabilities to European businesses in the process.

The company took to the ExCeL to announce a variety of product updates and customer news, with Anthos, its hybrid cloud services platform, top of the bill.

The general availability (GA) launch of Migrate for Anthos, announced today, aims to provide a more straightforward path to convert physical servers or VMs from multiple clouds – the reason why Anthos was rebranded at Next in San Francisco back in April – directly into containers in Anthos GKE. The updated service will be available at no additional cost and does not need an Anthos subscription to activate.

“Migrate for Anthos makes it easy to modernise your applications without a lot of manual effort or specialised training,” a blog post from director of product management Jennifer Lin and VP product and design Pali Bhat noted. “After upgrading your on-prem systems to containers with Migrate for Anthos, you’ll benefit from a reduction in OS-level management and maintenance, more efficient resource utilisation, and easy integration with Google Cloud services for data analytics, AI and ML, and more.”

Another new product moving to GA was Cloud Code, which enables developers to write, debug, and deploy code to Google Cloud, or any Kubernetes cluster, through extensions to popular integrated developer environments (IDEs). This was by no means the only developer-centric product launched, with a hybrid version of API management tool Apigee also announced.

In terms of customers, the biggest announcement was John Lewis, which, as a blog attributed to Google Cloud CEO Thomas Kurian notes, is utilising Google Cloud for greater eCommerce benefits, as well as Google’s artificial intelligence and machine learning expertise. The retailer has worked with Google for half a decade, firstly around productivity through G Suite and then to create a centralised data platform with Google Cloud.

Retail has become a major area for the biggest cloud providers over the past year, with particular focus on Microsoft and Google’s clouds given Amazon’s strength. One of Google Cloud’s biggest customer acquisitions this quarter has been fellow UK supermarket Sainsbury’s, with machine learning again cited. Yet at the start of this year, following Albertson’s move to Microsoft, 451 Research told this publication to beware the narrative of retailers ‘fleeing AWS.’

Other customers referenced at the event included Vodafone, using Google Cloud to develop a data analytics platform called Neuron, as well as ride hailing app Kapten.

Analysis

The timing of the event could be seen as portentous, as some of Europe’s most powerful countries are looking to fight back at what it sees as a monopoly among US cloud providers.

At the end of last month, the German federal ministry for economic affairs and energy, alongside counterparts at the French ministry of economy and finance, issued a press release announcing plans to build a Euro-centric ‘secure and trustworthy data infrastructure.’ Amazon Web Services (AWS) told Bloomberg in a statement at the time that while the idea of a national cloud was ‘interesting’ it ‘in reality… removes many of the fundamental benefits of cloud computing.’

Google Cloud’s data centre map has seven European sites listed; alongside the Netherlands, Finland and Belgium, there are regions located in London, Frankfurt, Zurich and Warsaw. The latter was the most recent to launch, in September. For comparison Microsoft Azure also has presence in seven countries, but swapping France, Ireland and Norway for Belgium, Finland and Poland.

Writing in a blog, Google Cloud EMEA president Chris Ciauri – a high profile signing from Salesforce just a few months before – noted today’s developments were part of an ongoing commitment to ‘make Google Cloud the best place for digital transformation for European organisations.’

“Europe’s ambition for a successful digital transition is something we have always strived to support and enable,” Ciauri wrote. “Our cloud is designed to fully empower European organisations’ strict data security and privacy requirements and preferences. Where data resides, who has access to customers’ data, and protections for the privacy and security of customers’ data is central to our offering.”

This need for privacy and security above all else has been emphasised in research conducted by analyst CCS Insight. The company’s 2019 CIO survey data found that trust for Google Cloud among senior IT executives was going up as EMEA remained a primary growth area.

It is almost a year to the day since Kurian took over Google Cloud after the departure of Diane Greene. At the time, as this publication reported, Kurian’s in-tray would consist of two primary goals: bolster sales and improve industry education and trust around the company’s value proposition. The first has been achieved, or at least plenty of effort has gone towards it, while the second has also seen a lot of endeavour.

“Google will need to continue to push its communications hard over the next 12 months as many still don’t understand the separation of Google Cloud from the consumer business,” said Nick McQuire, VP enterprise at CCS Insight. “Messaging its corporate strategy is imperative especially as ethics, governance and responsibility have now become crucial indicators for investment in not only cloud computing, but its crown jewel machine learning as well.”

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Surge in multi-cloud adoption reveals wider challenges


Keumars Afifi-Sabet

20 Nov, 2019

Although most businesses have adopted a multi-cloud strategy, there are significant challenges in the way these are being implemented including security and lack of expertise.

The adoption of multi-cloud approaches are on the rise, with the majority of companies across the world, approximately two-thirds, having deployed enterprise applications on two or more public clouds, according to findings by the Business Performance Innovation (BPI) Network, in partnership with A10 Networks.

Meanwhile, 84% of companies expect to increase their reliance on public or private clouds over the next two years.

The growth in multi-cloud adoption, however, has led to a rise in significant challenges facing businesses. Ensuring security, for example, across all clouds, networks, applications and data is the biggest concern for businesses.

This crucial challenge is followed by the need to acquire the necessary skills and expertise, as well as dealing with increased complexity in managing cloud environments. There’s also a key challenge in achieving centralised visibility and management across cloud portfolios.

“Multi-cloud is the de facto new standard for today’s software- and data-driven enterprise,” said the head of thought leadership and research for the BPI Network, Dave Murray.

“However, our study makes clear that IT and business leaders are struggling with how to reassert the same levels of management, security, visibility and control that existed in past IT models.

“Particularly in security, our respondents are currently assessing and mapping the platforms, solutions and policies they will need to realise the benefits and reduce the risks associated of their multi-cloud environments.”

To highlight the scale of the challenge businesses face, just 11% of respondents suggested their companies have been ‘highly successful’ in realising the benefits of multi-cloud, despite a significant increase in adoption in recent years.

Businesses suggest they would prioritise centralised visibility and analytics, embedded into security and performance as a requirement for improving this, as well as automated tools to speed response times and reduce costs.

Other aspects needed include a centralised management portal from a single point of control and greater security scale and performance to handle increased traffic.

The individual tools businesses require included centralised authentication, centralised security policies, web application firewalls, and protection against DDoS attacks.

“The BPI Network survey underscores a critical desire and requirement for companies to reevaluate their security platforms and architectures in light of multi-cloud proliferation,” said vice president of worldwide marketing at A10 Networks, Gunter Reiss.

“The rise of 5G-enabled edge clouds is expected to be another driver for multi-cloud adoption. A10 believes enterprises must begin to deploy robust Polynimbus security and application delivery models that advance centralised visibility and management and deliver greater security automation across clouds, networks, applications and data.”

Google Cloud ramps up its migration partnerships


Bobby Hellard

20 Nov, 2019

SAP, VMware and Microsoft Windows workloads can now be migrated to Google Cloud, the company announced at its Next 19 event in London.

The new capabilities will allow customers to migrate the workloads without having to change tools or use different functions – lifting them “as is” according to Google Cloud CEO Thomas Kurian.

“Our mission at Google Cloud is to enable organisations around the world to transform their business using digital technology,” he said during his keynote. “And to do so offering the best infrastructure, a digital transformation platform and industry-specific solutions to help you transform your organisation.”

The first announcement was for Google customers running VMware workloads on-premise. Kurian said that Google Cloud now allows them to move their VMware workloads to the cloud, using existing VMware tools, processes and operational practices. He said it allows workload migration while maintaining business continuity.

This is possible through the company’s acquisition of CloudSimple, an enterprise migration platform and former partner that Google absorbed on Monday. The firm is recognised worldwide as an expert in running VMware and has proven technology to move VMware workloads to the Google Cloud, Kurian said.

His second announcement was for the ‘SAP Cloud Acceleration Programme’, another service to move workloads to Google’s Cloud – again, due to a number of its partners already running SAP applications in its cloud. Kurian said this was because it lets them upgrade SAP systems without downtime.

The third announcement was for Microsoft Windows, where NetApp storage will be used for broader support for both Windows desktop and server applications to be moved to Google Cloud. NetApp is a hybrid cloud data service and management company which is conveniently led by Thomas Kurian’s twin brother George.

There were also new security features, announced by Google Cloud’s VP of engineering, security and trust, Suzanne Frey. The first of which is an External Key Manager, due to launch soon. It allows customers to integrate their own third-party encryption keys with the Google Cloud key management service. Customers can keep their encryption keys completely outside of Google’s infrastructure, either on their own premises or in a third-party key management service.

To go with this, Frey also announced Key Access Justification, which works with the External Key Manager and provides a reason each time a key is accessed – forcing Google to request to decrypt customer data.

“Using these services together, you can deny us any access to your data,” Frey said. “And as a result, you are the ultimate arbiter of access to your information.”

Vodafone launches ‘Neuron’ platform with Google Cloud


Bobby Hellard

20 Nov, 2019

Vodafone has partnered with Google Cloud to build a big data platform as part of its digital transformation programme.

This is a customised data analytics platform called ‘Vodafone Neuron’ that the telecoms giant said will act as a brain and driver for AI and business intelligence for its global business.

Vodafone has been migrating its global data into Google’s public cloud to create this custom platform. The hope is that it provides data performance that lets disparate data from across the organisation be aggregated into a ‘data ocean’ – rather than multiple data lakes.

Once this is complete, the speed with which Vodafone will be able to run queries will enable it to gain real-time insights, providing new levels of agility, scalability and cost-effectiveness, the company said.

Google Cloud tools have been integrated into the ‘Neuron’ platform, which is in the process of rolling out to 11 countries. The insights from Neuron are being used to support a range of applications, such as Vodafone’s ‘Gigabit Networks’.

“Neuron serves as the foundation for Vodafone’s data ocean and the brains of our business as we transform ourselves into a digital tech company,” said Simon Harris, group head of big data delivery at Vodafone.

“Not only will we be able to gain real-time analytics capabilities across Vodafone products and services, but it will also allow us to arrive at insights faster, which can then be used to offer more personalised product offerings to customers and to raise the bar on service.”

The company recently announced an agreement to expand its Gigafast Broadband throughout the UK by building upon Openreach’s infrastructure – namely its fibre-to-the-premises (FTTP) network. A key part of the deal is that it’s tied to Openreach’s own expansion and provides the option for further expansion later on.

Microsoft Teams surpasses 20 million daily users


Dale Walker

20 Nov, 2019

Microsoft Teams has surpassed 20 million daily active users, an increase of 7 million since July, the company has revealed.

The collaboration suite, available as part of Microsoft’s premium Office 365 brand or as a free version, exceeded the popular Slack platform as being the most used business chat app earlier this year.

In fact, Teams now only sits behind Microsoft’s other chat platform Skype for Business in terms of popularity. However, the company has made it clear in the past that Teams will eventually supersede Skype as its primary tool.

Although Slack has grown to 12 million daily users as of October, that modest growth has been dwarfed by the successes of Microsoft Teams. Slack shares fell as much as 10% following Microsoft’s announcement on Tuesday, and have fallen 18% since the company’s public launch in June.

Meanwhile, Workplace by Facebook reported in October that it had surpassed 3 million subscribers, up one million since February.

Microsoft announced a batch of updates for Teams at its annual Ignite conference earlier this month, including a simple sign-on mechanism for front line workers, new integrations with Yammer and Skype, an expansion of the Advanced Threat Protection suite to cover messages within Teams, and the general availability of private chats.

Microsoft’s Office 365 subscription gives premium access to the Teams app, alongside its traditional productivity software. Commercial Cloud, the division that Teams falls under, is one of the highest performing areas of the company, making up over one-third of its overall revenue, according to third-quarter figures.

Slack hasn’t spent the year idle, having overhauled the underlying technology of its desktop app in July to help reduce RAM usage by 50% and improving loading times by 33%. The company also added new features in August that help admins manage permissions, and a Workflow Builder in October, that allows users to automate routine functions using custom workflows.

What to expect from Dreamforce 2019


Maggie Holland

18 Nov, 2019

Today is what is affectionately known as day zero for cloud giant Salesforce’s annual get together, Dreamforce.

San Francisco will once again play home to more than 171,000 registered attendees, spanning 90 countries, with a wider audience of 10 million expected to tune into proceedings remotely.

The city’s Moscone Centre – and many nearby hotels – will be the main focus of a week of keynotes, more than 2,700 deep-dive sessions and celebrity guest speakers. This year, among others we have former president Barack Obama, David Beckham and – a particular highlight for the writer of this piece – Game of Thrones’ mother of dragons, actor Emilia Clarke, who is also the founder of a SamYou, a charity that supports brain injury recovery.

Apple CEO Tim Cook will also feature, perhaps quite heavily given the two companies have just today announced the launch of two flagship apps.

So, then, what else can we expect from the week ahead?

The link between an array of industries that are using the power of AI, cloud, mobile, voice and other related technologies will likely be high on the agenda. Marco Bizzarri, president and CEO of Gucci is also a keynote speaker, as is Oscar Munoz, CEO of United Airlines. There are myriad sessions featuring other key industry players.

Integration will be another key theme at Dreamforce. We’ ve already seen Salesforce and MuleSoft (a Salesforce-owned company) partner to focus on ‘clicks not code’ to enhance the customer experience so it’s likely we’ll hear more about that this week, too. 

The CEOs of Red Hat and Workday are also on the speaker roster, so we can expect to hear at least a hint of additional further industry collaboration and integration in this respect. Indeed, the cloud giant’s CRM already works with Workday’s HCM in a partnership that goes back many years.

“Come with an open mind, leave with a full heart,” the company says on its ‘Why attend’ page for Dreamforce. I have a feeling given the continued sustainability focus that people will be leaving with anything but closed minds, too.

Indeed, Salesforce today reinforced its commitment to sustainability in a number of ways, particularly when it comes to helping meet Sustainable Development Goals (SDGs).

“This year we’re bringing our commitment to the SDGs to life at Dreamforce and encouraging all of our attendees to take meaningful action,” said Suzanne DiBianca, Salesforce’s chief impact officer and executive vice president of corporate relations.

“Together, we can push further and faster to effectively address the world’s most pressing challenges.”

The headline figures are $17 million (£15.4 million) investment through grants and more than one million employee volunteer hours over the next year. However, in reality, the intention and commitment goes much deeper.

At Dreamforce this year, the organisation will help save nine million gallons of water by supplying beef-free lunches, and – for the fifth year in a row – Salesforce will also be offsetting on-site carbon emissions, employee travel emissions, and conference water usage.

The waste reduction effort goes further, still. More than 150 onsite volunteers will assist with local waste diversion in a bid to help support San Francisco’s 2020 zero waste goal.

This week is Salesforce’s 17th Dreamforce and the excitement out on the streets has already started to build, with the famous pin badges, stickers, and scout leader/ranger hats in full force. So definitely stay turned to the site in the coming days as we bring you all the news and views from the show.

Ultimately, as we approach the conference proper, we can see many things on the horizon. Not limited to innovative technologies and partnerships doing good for customers and their customers being showcased in San Francisco this week.

We also have the good that technology companies and individuals should be and are doing to lessen the adverse impact on the environment and continue to strive for inclusion rather than exclusion and division.

There’s going to be a lot to take in and digest over the next few days, but if everything I’ve been told thus far rings true, it really will be the biggest and best Dreamforce yet.

The cloud news categorized.