US enterprise tech giant IBM has revealed a new global partnership with cloud storage outfit Box to integrate their products and sell into vertically targeted enterprise markets.

More specifically the strategic alliance will combine Box’s cloud collaboration platform with a number of IBM solutions, including analytics, cloud and security. Both companies will sell the combined products.

“Today’s digital enterprises demand world-class technologies that transform how their organizations operate both internally and externally,” said Aaron Levie, co-founder and CEO of Box. “This extensive alliance between Box and IBM opens up an exciting opportunity for both companies to reach new markets and deliver unified solutions and services that can redefine industries, advance secure collaboration and revolutionize enterprise mobility.”

“This partnership will transform the way work is done in industries and professions that shape our experience every day,” said Bob Picciano, SVP of IBM Analytics. “The impact will be felt by experts and professionals in industries such as healthcare, financial services, law, and engineering who are overwhelmed by today’s digital data and seek better solutions to manage large volumes of information more intelligently and securely. The integration of IBM and Box technologies, combined with our global cloud capabilities and the ability to enrich content with analytics, will help unlock actionable insights for use across the enterprise.”

The alliance will focus on three main areas: content management and social collaboration; enterprise cloud, security and consulting; and custom app development for industries. The general thread of the announcement seems to be a desire to bring cloud applications to regions and industries that are not currently making the most of them and is just the latest in a sequence of collaborations by both Box and IBM.