HP has launched a new ‘one stop’ cloud shop for Europe. The announcement was made by HP Helion VP Xavier Poisson to a gathering of HP’s Cloud28+ partner community in Brussels.

A new catalogue – also called Cloud28+ – will be a centralised cloud services portal for all the systems created by the 110 official members of the community that create or use cloud services in Europe.

HP claims it has made it easier for enterprises to identify and implement the cloud services they need, while complying with local regulations. In addition, the EuroCloud Star Audit (ECSA) program will, it claims, save members from the expense of performing their own individual audits. The rationale is to create a high level of transparency and guidance for customers and service providers, Poisson told delegates.

Lack of knowledge, security concerns and legal uncertainty are the biggest barriers to cloud adoption in Europe, according to a Eurostat survey, quoted by HP. The study, conducted by the EU’s statistical office, asked staff at 151,000 EU companies about their aspirations for using cloud services and their reservations over purchasing processes.

In response, HP has designed an easy and transparent system for matching cloud services to both functional and non-functional criteria, such as security or data privacy regulations, according to Poisson. The system is also designed to provide a need to know briefing on legal and compliance variations across Europe. The Cloud28+ catalogue is to be hosted and secured in Europe.

It’s time for a common framework of quality, costs and security, said Poisson. “This is already creating new opportunities for cloud service providers, greater choice for enterprises, and better access for developers and will play an integral role accelerating organizations’ transformation to hybrid infrastructure.”