Digital transformation is happening everywhere. It starts with an expectation that whatever an organization does in the real world is supported by—and expands through—its digital presence. As the process continues, digital transformation should drive innovative ways to engage customers, get the most from resources and differentiate its way into completely new markets.
All these great expectations come from both within and outside an organization, and can add up to a big challenge for any team. According to MIT Sloan Management Review, “Preparing for a digital future is no easy task. It means developing digital capabilities in which a company’s activities, people, culture and structure are in sync and aligned toward a set of organizational goals.” (MIT SMR, July 26, 2016)