Digital transformation.
It’s only two simple words, but in the increasingly complex, customer-centric enterprise IT landscape, it’s a phrase that carries multiple meanings — to the point where some would probably observe, tongue-in-cheek, that it doesn’t mean anything anymore.
It’d be hard to argue that “digital transformation” hasn’t been pushed into buzzword territory by those of us who write about business IT, but I feel like that speaks more of the concept’s genuine relevance and importance to the success of today’s digital first enterprises than just simple hype. The sports media talks about the Golden State Warriors, Cleveland Cavs, and their superstar players a lot, too.