Dropbox has announced the appointment of Philip Lacor, who will act as the new VP for EMEA Sales, based out of the Dublin office.

The company has been making notable efforts in recent months to increase its presence in the European market, capitalizing on free-user growth in the region. Aside from Lacor’s appointment, Dropbox has opened offices in Hamburg, Dublin, London, Paris and Amsterdam, as well offering localized payment models in 12 European countries to increase the number of upgrades to the paid-for services.

With the continuing dispute between the EU and US focusing on transatlantic data transmission not looking like it would end in the near future, a number of companies have been identifying means to remove concerns of the European customers. Dropbox has opened several offices around Europe, hired local employees and outlined plans for a European data centre, where as Box has developed its Zones offering through a partnership with IBM. For the Zones offering, customers can opt to have their data stored regionally on the IBM Cloud.

“Dropbox now has over half a billion accounts across the globe and nearly 40% are in Europe, Middle East and Africa,” said Lacor. “I am incredibly excited to support the acceleration of our growth in EMEA, particularly on the Enterprise side. With our Dropbox Business and Dropbox Enterprise products, our business customers can become even more competitive by deploying Dropbox to simplify the way people work together.”

Lacor joins Dropbox from Vodafone in Germany, where he served as the Managing Director for the enterprise division. Prior to Vodafone, Lacor worked for worked at Dell for over 10 years in several European and EMEA-wide roles across sales, marketing and finance.