There’s no point in Googling the term ‘digital blurring’ because it doesn’t really exist. Except that it does… and we all have a pretty good idea of what it means.
The bad news is that there are several kinds of digital blurring going on. The good news is that they are all digital and so they are all characteristically of the same genus and species.
We see digital blurring currently distorting the boundaries between IT and the business function. As a result we find that firms are staring to create new ‘Chief Digital Officer’ roles in an attempt to provide a bridging point across the business to connect its otherwise potentially fragmenting parts.