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Hybrid cloud object storage system provider Cloudian has announced the completion of a $41 million (£33.8m) financing round, with the funds helping the company expand sales and marketing as well as growing international operations.

The funding round includes existing investors including Intel Capital, INCJ, Eight Roads, and Goldman Sachs, as well as new investors Lenovo, City National Bank, Epsilon Venture Partners, and DVP Investment.

“Connected devices are already generating millions of terabytes of information every day. The challenge is both to manage that information and to analyse and derive value from it,” said Lisa Spelman, vice president and general manager of Intel’s data centre marketing group in a statement. “We believe Cloudian’s unified storage approach, which combines data management and data analytics in a single platform running on Intel Architecture, positions data centre managers exceptionally well to extract value from the massive volumes of information created by accelerating device connectivity and advances in machine learning.”

The path of Lenovo integrating with Cloudian dates back to an OEM agreement back in June which enables Lenovo’s salesforce to offer Cloudian-based object storage. The manufacturer added that Cloudian’s storage solution was the ‘clear winner’ for driving ‘innovation, efficiency and investment protection into the data centre’.

Similarly, Cloudian is one of the various vendors integrating with Coldline, Google’s latest cold storage service announced earlier this month. Cloudian’s HyperStore product is seamless integrated with Coldline, offering up to hundreds of petabytes of on-premise storage, as this company blog post explains.

Total funding for Cloudian stands at $81.68 million, in five rounds from eight investors.