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Equinix has announced that app hosting provider Cloud365 has selected its first Melbourne data centre to consolidate its push in Australia.

With Cloud365’s infrastructure deployed across Australia, New Zealand, Singapore and the US, the deal makes sense geographically as the Melbourne ME1 data centre can allow a high-speed, low latency and high availability cloud environment for its customers.

The deal represents a significant win for Equinix, who partnered up with Google last month to deliver services across three continents, including New York, Atlanta and Frankfurt, the current data centre darling.

“Cloud is the key driver for our clients and we’re seeing growing demand from customers as they realise the benefits of not having to invest in their own infrastructure and network capacity,” said Darren Moss, general manager and founder of Cloud365. “Equinix allows us to reduce costs and optimise infrastructure, giving us freedom to be great at what we do by serving our customers in migrating them to the cloud at the application layer.”

The state of the cloud in Asia Pacific is expected to grow to $31.9bn (£17.2bn) in 2020, from $6.9bn (£3.7bn) last year.  The Asia Cloud Computing Association (ACCA) puts out yearly reports on the market, and this year’s version (pdf) saw the Pacific entrants – New Zealand and Australia – gain four places each, to second and third respectively.

Elsewhere, data released today from Synergy Research has found that Equinix is the market leader in three of the main seven countries for retail colocation revenues. The Redwood firm ranks highest in the US, the UK and Germany, with the US far and away the leader in global revenue with over 30% share.

“Looking ahead, the colocation market is actually reasonably well insulated against the huge shift in enterprises pushing IT workloads to the cloud,” commented Synergy Research chief analyst John Dinsdale. “The market will continue to grow.”