Cloud Brings out New Equations to the Ecosystem

During the last decade, the enterprise war was among the handful of players. Microsoft wanted to be the de facto choice of the IT by pushing .NET application platform, integrated tools through Visual Studio, a set of servers in the form of SQL Server, SharePoint, BizTalk and System Center. Same was the case with IBM who was trying to compete through the Rational, WebSphere, DB2, Tivoli and MQ Series platforms. Sun and Oracle complemented each other and ran an integrated GTM to win the enterprise customers. The goal of every player was the same – Displace competition and own almost every aspect of enterprise IT including the directory services, messaging, databases, business intelligence, systems management, collaboration and enterprise integration.

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