Category Archives: Internet marketing

89 Degrees Launches ECHO Email Optimization Plan

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, has launched a new service, ECHO, an email capabilities & health optimization plan that maximizes email investments for increased impact and ROI.

“Industry surveys show that the amount of email sent by retailers in 2012 jumped by at least 19 percent, and with good reason,” said Arthur Sweetser, CMO of 89 Degrees and recent speaker at the Email Evolution Conference. “Email is evolving and remains highly profitable; the evidence keeps mounting and businesses know it is a smart bet for their budgets.”

89 Degrees also hears from many marketers that are convinced of emails’ value, but still don’t know if they are making the most of their investment. Or they may not be achieving the growth numbers on which they were counting.

“When businesses are allocating a sizable portion of their marketing budget to email marketing, they want to be sure they are spending smart,” continued Sweetser. “That’s why we introduced ECHO – to help marketers reach and exceed their goals, increasing their success with each following campaign.”

Speed Awareness Month Highlights Why Split Seconds Count on the Web

A consortium of web-performance industry companies today launched SpeedAwareness Month, a web-based educational program designed to help site owners learn about the importance of improving their website download speeds.

Speed Awareness month will run through the month of August 2012.

Research shows that many consumers will abandon a site if it takes longer than two seconds to load.  Similarly, slow website speeds can impact search engine rankings, can increase pay-per-click advertising costs, reduce sales conversions and, in the end, decrease revenues.

Maximizing the performance of a website is as essential to site operators as having the right content and marketing program. On the Speed Awareness Month website, site owners can find regular blog posts, best practice recommendations, tutorials and free or trial services and tools they can use to boost website speed.

Speed Awareness Month is a collaborative effort organized by the following industry leading firms: Dyn Inc., MaxCDN, and More companies are expected to join the effort through the month.

Best practice and thought leadership content will come from the sponsors and more than 20 other industry thought leaders.

“I am very excited to see how many companies and experts are participating in Speed Awareness Month. We hope to reach as many website owners as possible and make them aware of the importance of website performance for their business,” said David Henzel, Speed Awareness Month organizer and vice president of marketing for NetDNA/MaxCDN. “The tips and free tools offered during this month will be a huge help for web masters to find out where the bottlenecks of their sites are and how to remove them.”

Speed Awareness Month is designed for all developers, system administrators, eCommerce shop owners and everyone that has a passion for website development and improvement.

The event is open to content from any experts who want to participate and have a passion or spread knowledge about web performance optimization.  To contribute, contact David Henzel at