French telco Iliad has challenged the cloud storage market through its Online.net subsidiary, undercutting the standing players in the market, reports Telecoms.com.

The new product offering, C14, was launched under the radar as the team has not made a public announcement to date, but simply added a new page onto its website. C14 targets the long-term storage market, aiming to engage customers who do not need immediate access to data and will be aiming to use the service for years, if not decades.

“C14 is designed to store huge volume of data for long term, like digital archiving, digital long term preservation, logs storage, pictures, videos, backups, disaster recovery plan… Why not backup all your Hadoop cluster for a few euros?” the company states on the website.

“Your important data are encrypted AES-256 and replicated many times then stored in our 25 meters deep underground fallout shelter, located in Paris, with no known natural, technological and military risks. We offer a very high software and physical security and comes with 8 compliance certifications and can be used for medical, military and bank data and fit all requirements of disaster recovery plan needs.”

While the storage market is a congested arena for the moment, the Online.net team have seemingly pinned hope of success on price as opposed to a unique selling point. The team claim C14 offers the lowest TCO on the market, undercutting the likes of AWS’ Glacier offering, OVH PCA Object Storage and also GoogleCloud Nearline. Only the Blackblaze enterprise offering is cheaper than C14, assuming all the figures are accurate.