Category Archives: Data as a service

acquisition, Big Data, Data as a service, News & Analysis, Oracle

Oracle acquisition boosts position in data-as-a-service market

ContractOracle has announced its intention to acquire Israeli machine-learning company Crosswire, in a bid to strengthen its Data-as-a-Service offering.

The Crosswire technology enables marketers and publishers the opportunity to increase cross-device advertising, personalization and analytics, and builds on Oracle’s efforts to bolster its position in the smart data market segment.

“Uniting identity across desktop, browsers and mobile apps to create a meaningful and consistent relationship with customers and prospects has become one of the critical challenges for marketers,” said Omar Tawakol, General Manager at Oracle Data Cloud. “Identification methods are different on every device and across every channel, and solving this can enable marketers to have a significantly more effective dialogue with the consumer and save billions of advertising dollars.”

The team claim in combining the Crosswire capabilities with its Data Cloud portfolio, marketers will be able to build a graphical representation to identify how consumers interact with their digital devices. Oracle currently has such an offering within its portfolio, though the company claims the Crosswire capabilities increases the accuracy of the data, which in theory offers marketers the opportunity to better allocate advertising budgets.

“Oracle Data Cloud is the fastest growing global Data as a Service business, aggregating more than 3 billion profiles from over 15 million websites in its data marketplace and operating the most accurate ID Graph to enable understanding of consumer behaviour across all media channels,” said Tawakol. “The addition of Crosswise further broadens the Oracle ID Graph to construct a complete view of consumers’ digital interactions across multiple devices.”

The acquisition builds on moves by Oracle over recent years to bolster its cloud business. The company bought Ravello Systems for an estimated $500 million in February, as well as numerous acquisitions in 2015 including CloudMonkey, Maxymiser, and StackEngine.

Axis Technology Software, Big Data, Data as a service, Database, Delphix, Jedidiah Yueh, Michael Logan, News & Analysis

Data-as-a-service provider Delphix buys data-masking specialist Axis

Delphix has acquired data masking and de-identification specialist Axis Technology Software

Delphix has acquired data masking and de-identification specialist Axis Technology Software

Data management provider Delphix has acquired Axis Technology Software, a data masking software specialist, for an undisclosed sum.

Delphix offers software that helps users virtualise and deploy large application databases (i.e. ERP) on private and public cloud infrastructure, while Axis offers data masking and de-identification software, particularly for large financial service firms, healthcare providers and insurers.

Delphix said the move will give it a boost in verticals where Axis is already embedded, and help strengthen its core offering. By adding data masking and de-identification capabilities to its data services suite, the company hopes to improve the appeal of its offerings from a security and privacy perspective.

“We believe that data masking—the ability to scramble private information such as national insurance numbers and credit card information—has become a critical requirement for managing data across development, testing, training and reporting environments,” said Jedidiah Yueh, chief executive of Delphix. “With Axis, Delphix not only accelerates application projects, but also ​increases​ data security for our customers.”

Following the acquisition Michael Logan, founder and chief executive of Axis Technology Software will join Delphix as vice president of data masking, where he will be responsible for driving development and adoption of the feature set Axis brings to Delphix.

“We’ve built a sophisticated platform to secure customer data at Axis, proven at many of the world’s biggest banks and enterprises,” Logan said.

“The integrated power of our platforms will provide our customers the ability to protect their data where and when they need it.”

Axis Technology Software, Big Data, Data as a service, Database, Delphix, Jedidiah Yueh, Michael Logan, News & Analysis

Data-as-a-service provider Delphix buys data-masking specialist Axis

Delphix has acquired data masking and de-identification specialist Axis Technology Software

Delphix has acquired data masking and de-identification specialist Axis Technology Software

Data management provider Delphix has acquired Axis Technology Software, a data masking software specialist, for an undisclosed sum.

Delphix offers software that helps users virtualise and deploy large application databases (i.e. ERP) on private and public cloud infrastructure, while Axis offers data masking and de-identification software, particularly for large financial service firms, healthcare providers and insurers.

Delphix said the move will give it a boost in verticals where Axis is already embedded, and help strengthen its core offering. By adding data masking and de-identification capabilities to its data services suite, the company hopes to improve the appeal of its offerings from a security and privacy perspective.

“We believe that data masking—the ability to scramble private information such as national insurance numbers and credit card information—has become a critical requirement for managing data across development, testing, training and reporting environments,” said Jedidiah Yueh, chief executive of Delphix. “With Axis, Delphix not only accelerates application projects, but also ​increases​ data security for our customers.”

Following the acquisition Michael Logan, founder and chief executive of Axis Technology Software will join Delphix as vice president of data masking, where he will be responsible for driving development and adoption of the feature set Axis brings to Delphix.

“We’ve built a sophisticated platform to secure customer data at Axis, proven at many of the world’s biggest banks and enterprises,” Logan said.

“The integrated power of our platforms will provide our customers the ability to protect their data where and when they need it.”

Business Intelligence, Data as a service, Data management, Data quality, Informatica, Master data management, Partnerships

D & B and GlobalSoft Partner with Informatica to Power-Charge Customer Master Data

Image representing Informatica as depicted in ...

D&B announced that GlobalSoft, a global software consultancy, and D&B have partnered to launch D&B360 for Informatica MDM. This marks the first time that D&B has used its Data-as-a-Service (DaaS) solution to integrate its unequaled database with an MDMsolution, enabling companies to automatically update and streamline their data across the enterprise to increase productivity, reduce costs and maximize ROI.

“With the increasing volume, complexity and volatility of data, it has become a struggle for companies to not only effectively manage their data, but to gain the insight necessary to act upon that data to drive real business change,” said Mike Sabin, senior vice president of Sales and Marketing Solutions at D&B. “D&B360 for Informatica MDM helps companies get ahead by delivering timely business data with actionable perspective to provide a competitive advantage.”

D&B360 for Informatica MDM provides true data stewardship and entry-point integration, making it easier to address data consistency and quality issues. In addition, D&B360 for Informatica MDM automatically embeds the industry-standard D&B DUNS® Number and all related business data via the cloud, ensuring users have timely access to a current and complete source of data, enabling them to quickly synchronize information across other business systems.

“At the recent Gartner MDM Summit, a common theme on the minds of attendees was the need to evolve current MDM tools to support the ‘day in the life of the data steward’,” said Andrew White, research vice president and agenda manager for MDM and Analytics, Gartner. “An MDM solution that couples business information like credit rankings and revenue performance can help IT leaders deliver a compelling business case for the value a holistic data view offers to company executives.”

Specific customer benefits include:

  • Faster and easier data management: D&B360 for Informatica MDM
    can be used to match, group and master records more quickly.
  • Improved data stewardship: Timely matching service can
    automatically route records that meet specified criteria for more
    effective and efficient distribution of information.
  • Entry Point Integration: D&B360 for Informatica MDM Adapter
    eliminates data quality issues and duplicate challenges at the entry
    point, to dramatically enhance data quality, decrease MDM processing
    time, improve decision making and drive lower total cost of ownership.

“Together, as we expand our long-standing relationship with D&B, we continue to help our customers and the industry improve and unlock the true value of their data,” said Dennis Moore, senior vice president and general manager, MDM, Informatica. “Our combined offering allows companies to leverage their data more effectively to make better business decisions that benefit their customers – and the bottom line.”

D&B360 for Informatica MDM will be available in the United States beginning in May 2012. For additional information about D&B360 DaaS Solution for Informatica MDM, please visit: www.dnb.com.