Category Archives: Amazon AWS

Only 15 Companies Qualify as AWS Premier Consulting Partners

AWS’ Premier Consulting Partner designation highlights the top APN Consulting Partners globally that have distinguished themselves by investing significantly in their AWS practice, providing exceptional customer service, helping a large number of significant customers run their applications on top of AWS, and building a healthy revenue generating consulting business on AWS.

To be eligible for this designation, partners must first have achieved the status of Advanced Consulting Partner under APN, and must also meet additional qualitative and quantitative requirements. Premier Consulting Partners are selected annually and next year’s selection process will start in summer 2013.

The companies making the list range from old-line consulting firms like Capgemini to newcomers like Razorfish. See the full list.

Riverbed’s Whitewater Adds AWS Glacier, Google Storage Support

Riverbed Technology today announced Whitewater Operating System (WWOS) version 2.1 with support for Amazon Glacier storage and Google Cloud storage. WWOS 2.1 increases operational cost savings and high data durability from cloud storage services, improving disaster recovery readiness. In addition, Riverbed introduced larger virtual Whitewater appliances that allow customers to support larger data sets, improve disaster recovery capabilities, and manage multiple Whitewater appliances from a single window with a management console. These enhancements to the Whitewater cloud storage product family help enterprises use cloud storage to meet critical backup requirements, modernize data management strategies, and overcome challenges created by data growth.

“Once created, most unstructured data is rarely accessed after 30-90 days. Leveraging the cloud for storing these data sets makes a lot of sense, particularly given the attractive prices of storage services designed for long-term such as Amazon Glacier,” said Dan Iacono, research director from IDC’s storage practice. “The ability of cloud storage devices to cache locally and provide access to recent data provides real benefits from an operational cost perspective to avoid unnecessary transfer costs from the cloud.”

Cloud Storage Ecosystem Expansion Riverbed is offering customers choice and flexibility for data protection by adding Amazon Glacier and Google Cloud storage to its Whitewater cloud storage ecosystem. Now, Whitewater customers using Amazon Glacier cloud storage have immediate access to recent backup data while enjoying pricing from Amazon as low as one cent per gigabyte per month — approximately eight times cheaper than other currently available cloud storage offerings.

In addition, the extremely high data durability offered by Amazon cloud storage services and the ability to access the data from any location with an Internet connection greatly improves an organization’s disaster recovery (DR) readiness.

Larger Virtual Whitewater Appliances With the introduction of the larger virtual Whitewater appliances, Riverbed allows customers preferring virtual appliances to protect larger data sets as well as simplify disaster recovery. The new virtual Whitewater appliances support local cache sizes of four or eight terabytes and integrate seamlessly with leading data protection applications as well as all popular cloud storage services. To streamline management for enterprise wide deployments, WWOS 2.1 includes new management capabilities that enable monitoring and administration of all Whitewater devices from a single console with one-click drill down into any appliance.

“We have been successfully using Riverbed Whitewater appliances for backup with Amazon S3 in our facilities in Germany, Switzerland, and the U.S. since June 2012,” said Drew Bartow, senior information technology engineer at Tipper Tie. “We were eager to test the Whitewater 3010 appliance with Amazon Glacier and the total time to configure and start moving data to Glacier was just 24 minutes. With Glacier and Whitewater we could potentially save considerably on backup storage costs.”

“The features in WWOS 2.1 and the larger virtual appliances drastically change the economics of data protection,” said Ray Villeneuve, vice president corporate development, at Riverbed. “With our advanced, in-line deduplication and optimization technologies, Whitewater shrinks data stored in the cloud by up to 30 times on average — for example, Whitewater customers can now store up to 100 terabytes of backup data that is not regularly accessed in Amazon Glacier for as little as $2,500.00 per year. The operational cost savings and high data durability from cloud storage services improve disaster recovery readiness and will continue to rapidly accelerate the movement from tape-based and replicated disk systems to cloud storage.”

AWS Unveils OpsWorks Cloud DevOps Solution

Amazon AWS just announced DevOps (beta) a no-charge solution for managing applications in the AWS cloud using Chef recipes, built on technology developed by Peritor, the creators of Scalarium, which was acquired by AWS in 2012:

AWS OpsWorks is a DevOps solution for managing applications of any scale or complexity on the AWS cloud. AWS OpsWorks features an integrated experience for managing the complete application lifecycle, including resource provisioning, configuration management, application deployment, software updates, monitoring, and access control. 

AWS OpsWorks lets you model and visualize your application with layers that define how to configure a set of resources that are managed together. You can also define the software configuration for each layer, including installation scripts and initialization tasks. When an instance is added to a layer, all the configuration steps are applied for you. AWS OpsWorks promotes conventions but is flexible enough to let you customize any aspect of your environment. Since AWS OpsWorks uses Chef recipes, you can leverage hundreds of community-built configurations such as PostgreSQL, Nginx, and Solr.

Read details.

 

Wired Profiles a New Breed of Internet Hero, the Data Center Guru

The whole idea of cloud computing is that mere mortals can stop worrying about hardware and focus on delivering applications. But cloud services like Amazon’s AWS, and the amazingly complex hardware and software that underpins all that power and flexibility, do not happen by chance. This Wired article about James Hamilton paints of a picture of a new breed of folks the Internet has come to rely on:

…with this enormous success comes a whole new set of computing problems, and James Hamilton is one of the key thinkers charged with solving such problems, striving to rethink the data center for the age of cloud computing. Much like two other cloud computing giants — Google and Microsoft — Amazon says very little about the particulars of its data center work, viewing this as the most important of trade secrets, but Hamilton is held in such high regard, he’s one of the few Amazon employees permitted to blog about his big ideas, and the fifty-something Canadian has developed a reputation across the industry as a guru of distributing systems — the kind of massive online operations that Amazon builds to support thousands of companies across the globe.

Read the article.

 

Yet Another Analyst Insists on AWS Spinoff, Others Disagree

Not for the first time an investment analyst, this time Oppenheimer analyst Tim Horan in a report published on Monday, insists in a report that AWS will inevitably be spun off to avoid “channel conflict”, etc.

“In our view, we believe an ultimate spin-off of AWS is inevitable due to its channel conflicts and the need to gain scale. We see the business as extremely valuable on a standalone basis…”

The Register has a useful take on Horan’s opinion, with a well-thought-out contrary view.

The crack in this bout of crystal-ball gazing is that Oppenheimer is an investment firm that by nature likes predictable cash above everything else, and Amazon’s leader Jeff Bezos is a mercurial, ambitious figure who has demonstrated time and time again a love for risky, long-term projects*.

This Reg hack believes the Oppenheimer spin-off analysis misses the temple for the gold fixtures: keeping Amazon Web Services yoked to Amazon holds a slew of major advantages, many of which could be critical in the battle for dominance of the cloud, but they will all take time to play out and are not a sure thing.

 

Cloudyn Power Tools Aim for Increased Efficiency, Savings for AWS Customers

Cloudyn has released new Amazon Web Services optimization Power Tools, aiming for increased efficiency and savings for AWS cloud deployments.

“The power tools were developed in response to what we perceive as the market’s growing need for clarity and control over cloud capacity, cost and utilization. The market is ripe for a significant overhaul with companies no longer able to ignore the fluctuating costs associated with the dynamic use of their cloud. Our data shows that 29% of customers spend $51,000-250,000 annually with AWS; only 6% of  customers spend $250,001 – $500,000, but this is the group with the largest saving potential with an average of 46%. All AWS customers Cloudyn monitors have cost optimization potential of between 34% – 46%,” commented Sharon Wagner, CEO of Cloudyn.

The popular Reserved Instance Calculator, which launched in October 2012, is being complemented with the release of the EC2 and RDS reservation detectors. Moving beyond optimal reservation pricing, Cloudyn now recommends which On-Demand instances can be relocated to unused and available reservations. When On-Demand instances don’t match any idle reservations, sell recommendations for the unused reservation are generated.

“Nextdoor’s growing social network relies heavily on AWS and managing cost is a priority for us,” comments Matt Wise, Senior Systems Architect at Nextdoor.com. “Cloudyn gives us clarity into all our cloud assets and ensures that we utilize them fully. Additionally, Cloudyn’s sizing and pricing recommendations enable us to use the cloud in the most cost-effective way possible.”

A new S3 Tracker analyzes S3 usage tracked by bucket or top-level folders and highlights inefficiencies together with step-by-step recommendations on how to optimize. A shadow version detector reveals otherwise hidden shadow S3 versions which inflate the monthly bill.

“We were surprised to learn how many companies simply don’t know what’s going on inside their S3 storage. The new tool splits S3 across buckets and allocates cost per usage providing crystal clear visibility. Interestingly, the most expensive ‘Standard’ storage type is also the most widely used, dominating with 84%. Post-optimization, this can be reduced to 60% and redistributed to the Reduced and Glacier storage alternatives,” continued Mr. Wagner.

AWS Elastic Transcoder Converts Videos Easily for Pennies a Minute

Amazon has announced a new service designed to make transcoding video for use on multiple devices a snap, without having to deal with an EC2 instance or transcoding software. Controlled via the Management Console and using S3 buckets, or via APIs for developer use, Elaastic Transcoder uses presets to eliminate trial-and-error and guesswork.

“Amazon Elastic Transcoder manages all aspects of the transcoding process for you transparently and automatically. There’s no need to administer software, scale hardware, tune performance, or otherwise manage transcoding infrastructure. You simply create a transcoding “job” specifying the location of your source video and how you want it transcoded. Amazon Elastic Transcoder also provides transcoding presets for popular output formats, which means that you don’t need to guess about which settings work best on particular devices. All these features are available via service APIs and the AWS Management Console.”

Amazon Elastic Transcoder supports transcoding into H.264 video and AAC audio in an MP4 container, and supports most common media formats for input including H.264, AAC, MP4, MPEG-2, FLV, 3GP and AVI.

Full details available at the AWS Blog.

Amazon Acquires IVONA, Makers of Kindle Text-to-Speech Tech

Amazon.com, Inc. today announced that it has acquired text-to-speech technology company IVONA Software. IVONA technologies power the “Text-to-Speech,” “Voice Guide” and “Explore by Touch” features on Kindle Fire tablets. Additionally, IVONA delivers text-to-speech products and services for thousands of developers, businesses and customers around the world.

“IVONA’s exceptional text-to-speech technology leads the industry in natural voice quality, accuracy and ease of use. IVONA is already instrumental in helping us deliver excellent accessibility features on Kindle Fire, including Text-to-Speech, Voice Guide and Explore by Touch,” said Dave Limp, Vice President, Amazon Kindle. “The IVONA team shares our passion for innovation and customer obsession, and we look forward to building great products to deliver world-class voice solutions to customers around the world.”

“For more than ten years, the IVONA team has been focused on creating innovative text-to-speech technologies,” said Lukasz Osowski, CEO and co-founder of IVONA. “We are all thrilled that Amazon is supporting our growth so that we can continue to innovate and deliver exceptional voice and language support for our customers.”

IVONA offers voice and language portfolios with 44 voices in 17 languages and more in development.