As a business consulting company, we frequently hear the comment, “We are more than capable of building our own home-grown technology ecosystem.” That’s great. But before you jump in head-first, and start buying a bunch of servers and stalking developers on LinkedIn, you should consider everything required to build, implement, and maintain your system.
Here at Bluewolf, we’ve discovered several misguided rationales behind building your own CRM. To avoid falling into those traps, consider these 5 wrong reasons to build your own CRM:
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“I can build it, so I will.”
This is the most common reason. We often come across tech companies, start-ups, online retailers, etc. who have a lot of in-house technology expertise. While it is logical to think that a company can achieve this technology transformation in-house, issues often lie around resourcing and prioritisation.
Development resources are often tight and are necessarily channeled …