Software as a service (SaaS) provider Cinolla has signed up with SaaS Assured, which enables its services to stay online even if the data centre hits the skids.

The company, which manages bookings and scheduling for outdoor activity providers, signed up to the SaaS Assured initiative to provide peace of mind for its clients.

SaaS Assured, which is provided by NCC Group, “helps to ‘keep the lights on’ while allowing time for end user to source and transition to an alternative solution that fits their requirements,” according to the NCC Group website.

This is particularly interesting news given the spate of downtime issues experienced by big cloudy vendors in recent months. CloudTech broke the news earlier this month that CRM provider Autotask was suffering serious downtime, whilst a Joyent server also went west recently due to what’s known in the trade as a fat finger.

“The SaaS Assured agreement gives our customers extra confidence to invest in our service,” said Rob Brasington of Cinolla in a statement. “The agreement is simple enough for all decision makers to understand, while the legalities are straightforward and clear.

“I’d highly recommend it to SaaS providers looking to strengthen their offering.”

SaaS Assured’s solution ensures that data will be available even if the company goes bust, with customers assured that they can access their application for three months continuously after a failure.

“SaaS Assured adds significant value to a SaaS provider’s offering, removing one of the major barriers to cloud adoption,” said Daniel Liptrott, managing director of NCC Group’s escrow division.

“Cinolla should be commended for being proactive about business continuity and addressing this common customer concern.”